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Tetrad Of Media Effects
Marshall McLuhan's tetrad of media effects uses a tetrad - a four-part construct - to examine the effects on society of any technology/medium (that is, a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously. The tetrad first appeared in print in articles by McLuhan in the journals ''Technology and Culture'' (1975)McLuhan, Marshall,McLuhan's Laws of the Media" ''Technology and Culture'', January 1975. and ''et cetera'' (1977).McLuhan, Marshall,Laws of the Media" ''ETC:A Review of General Semantics'', June 1977, pp. 173-179, with Preface by Paul Levinson. It first appeared in book form in his posthumously-published works ''Laws of Media'' (1988) and ''The Global Village'' (1989). The tetrad The tetrad consists of four questions. #What does the medium enhance? #What does the medium make obsolete? #What does the medium retrieve that had been obsolesced earlier? #What d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marshall McLuhan
Herbert Marshall McLuhan (, ; July 21, 1911 – December 31, 1980) was a Canadian philosopher whose work is among the cornerstones of the study of media studies, media theory. Raised in Winnipeg, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as the "father of media studies". McLuhan coined the expression "the medium is the message" (in the first chapter of his ''Understanding Media: The Extensions of Man''), as well as the term ''global village.'' He predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Technology And Culture
''Technology and Culture'' is a quarterly academic journal founded in 1959. It is an official publication of the Society for the History of Technology (SHOT), whose members routinely refer to it as "T&C". Besides scholarly articles and critical essays, the journal publishes reviews of books and museum exhibitions. The journal occasionally publishes thematic issues; topics include patents, gender and technology, and ecology. ''Technology and Culture'' has had three past editors-in-chief: Melvin Kranzberg (1959–1981), Robert C. Post (1982–1995), and John M. Staudenmaier (1996–2010). From 2011 to 2021, the journal was edited at the University of Oklahoma by Suzanne Moon. Its current editor in chief is Ruth Oldenziel at the Eindhoven University of Technology. Managing editors have included Joan Mentzer, Joseph M. Schultz, David M. Lucsko, and Peter Soppelsa. In its inaugural issue, editor Melvin Kranzberg set out a threefold educational mission for the journal: "to promote the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paul Levinson
Paul Levinson (born March 25, 1947) is an American media theorist, novelist, singer-songwriter, and short story writer. He currently serves as professor of communications and media studies at Fordham University in New York City. His novels, short fiction, and non-fiction works have been translated into sixteen languages. He is frequently quoted in news articles and appears as a guest commentator on major news outlets. Education Paul Levinson graduated from Christopher Columbus High School in the Bronx, attended the City College of New York ( CCNY) in the 1960s, and received a BA in journalism from New York University in 1975; an MA in Media Studies from The New School in 1976; and a PhD from New York University in media ecology in 1979. His doctoral dissertation, ''Human Replay: A Theory of the Evolution of Media'' (1979), was mentored by Neil Postman. Published works Levinson writes science fiction, fantasy, and sf/ mystery hybrids with philosophical undertones as well a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harold Innis
Harold Adams Innis (November 5, 1894 – November 8, 1952) was a Canadian professor of political economy at the University of Toronto and the author of seminal works on media, communication theory, and economic history of Canada, Canadian economic history. He helped develop the staples thesis, which holds that Canada's culture of Canada, culture, politics of Canada, political history, and economy have been decisively influenced by the exploitation and export of a series of "staples" such as fur trade, fur, fishing, fish, lumber, wheat, mining, mined metals, and coal. The staple thesis dominated economic history in Canada from the 1930s to 1960s, and continues to be a fundamental part of the Canadian political economic tradition.Easterbrook, W.T. and Watkins, M.H. (1984) "The Staple Approach." In ''Approaches to Canadian Economic History''. Ottawa: Carleton Library Series, Carleton University Press, pp. 1–98. Innis has been referred to as the "father of communications theory" an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Figure And Ground (media)
Figure and ground is a concept drawn from Gestalt psychology by media studies, media theorist Marshall McLuhan in the early 1970s. This concept underpins the meaning of his famous phrase, "The medium is the message". The concept was an approach to what was called "perceptual organization." He began to use the terms figure and ground as a way "to describe the parts of a situation" and "to help explain his ideas about media and human communication." The concept was later employed to explain how a communications technology, the medium or ''figure'', necessarily operates through its context, or ''ground''. Overview To McLuhan, "'figure' refers to something that jumps out at us, something that grabs our attention, [whereas] ‘ground’ refers to something that supports or contextualizes a situation and is usually an area of unattention." When we first experience a new image or sensation, there are certain aspects of the object that grab our attention and engage us and certain aspects tha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hot And Cool Media
Herbert Marshall McLuhan (, ; July 21, 1911 – December 31, 1980) was a Canadian philosopher whose work is among the cornerstones of the study of media theory. Raised in Winnipeg, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as the "father of media studies". McLuhan coined the expression "the medium is the message" (in the first chapter of his ''Understanding Media: The Extensions of Man''), as well as the term ''global village.'' He predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, with the arriv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Ecology
Media ecology is the study of media, technology, and communication and how they affect human environments. The theoretical concepts were proposed by Marshall McLuhan in 1964, while the term ''media ecology'' was first formally introduced by Neil Postman in 1968. Ecology in this context refers to the environment in which the medium is used – what they are and how they affect society.''Understanding Me: Lectures and Interviews,'' by Marshall McLuhan, edited by Stephanie McLuhan and David Staines, Foreword by Tom Wolfe. MIT Press, 2004, p. 271. Neil Postman states, "if in biology a 'medium' is something in which a bacterial culture grows (as in a Petri dish), in media ecology, the medium is 'a technology within which a umanculture grows.'" In other words, "Media ecology looks into the matter of how media of communication affect human perception, understanding, feeling, and value; and how our interaction with media facilitates or impedes our chances of survival. The word ecology ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Books About The Media
A book is a structured presentation of recorded information, primarily verbal and graphical, through a medium. Originally physical, electronic books and audiobooks are now existent. Physical books are objects that contain printed material, mostly of writing and images. Modern books are typically composed of many pages bound together and protected by a cover, what is known as the ''codex'' format; older formats include the scroll and the tablet. As a conceptual object, a ''book'' often refers to a written work of substantial length by one or more authors, which may also be distributed digitally as an electronic book (ebook). These kinds of works can be broadly classified into fiction (containing invented content, often narratives) and non-fiction (containing content intended as factual truth). But a physical book may not contain a written work: for example, it may contain ''only'' drawings, engravings, photographs, sheet music, puzzles, or removable content like paper dolls ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
