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Super Greg
Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmström for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans in 1999. The campaign launched with a one-page website (www.supergreg.com) and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee. Super Greg was portrayed by Sacha Baron Cohen Sacha Noam Baron Cohen (born 13 October 1971) is an English actor, comedian, producer, and screenwriter. He is best known for his creation and portrayal of the fictional satirical characters Ali G, Borat Sagdiyev, Brüno Gehard, and Admiral .... Super Greg might have contained inspirational elements in creating his next persona, Ali G. Super Greg was a site in a set of 3 sites, they were: Super Greg, Concept SiteCurry, RubberburnerRoy, Born to Destroy They were all teasers for a campaign for Lee Jeans. After the campa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Copywriter
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications. Employment Many copywriters are employed in marketing departments, advertising agencies, public relations firms, copywriting agencies, or are self-employed as freelancers, where clients range from small to large companies. *Advertising agencies usually hire copywriters as part of a creative team, in which they are partnered with art directors or creative directors. The copywriter writes a copy or script for an adver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lee Jeans
Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by Kontoor Brands, a spin-off of VF Corporation's Jeanswear Division. Since 2019 its headquarters has been in Greensboro, North Carolina, relocated from Merriam, Kansas. The company states that it is an international retailer and manufacturer of casual wear and work wear and that it has more than 400 employees in the United States. In Australasia, the brand has been owned by Pacific Brands since 2007, after it was acquired from Yakka. History The company was formed in 1889 by Henry David Lee as the HD Lee Mercantile Company at Salina, Kansas, producing dungarees and jackets. The growth of Lee was prompted by the introduction of the Union-All work jumpsuit in 1913 and their first overall in 1920. Later in the 1920s Lee introduced a zipper fly and continued to expand. Around this time, the first children's overalls line was sold. In 1928 H.D. Lee, founder and presiden ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Clothing Advertising Characters
Clothing (also known as clothes, apparel, and attire) are items worn on the human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural products found in the environment, put together. The wearing of clothing is mostly restricted to human beings and is a feature of all human societies. The amount and type of clothing worn depends on gender, body type, social factors, and geographic considerations. Garments cover the body, footwear covers the feet, gloves cover the hands, while hats and headgear cover the head. Eyewear and jewelry are not generally considered items of clothing, but play an important role in fashion and clothing as costume. Clothing serves many purposes: it can serve as protection from the elements, rough surfaces, sharp stones, rash-causing plants, insect bites, by providing a barrier between the skin and the environment. Clothing can insulate a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Supergreg
Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmström for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans in 1999. The campaign launched with a one-page website (www.supergreg.com) and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee. Super Greg was portrayed by Sacha Baron Cohen. Super Greg might have contained inspirational elements in creating his next persona, Ali G Alistair Leslie Graham, better known as Ali G, is a satirical fictional character created and performed by English comedian Sacha Baron Cohen. A faux-streetwise poseur from Staines, Ali G speaks in rude boy-style Multicultural London English .... Super Greg was a site in a set of 3 sites, they were: Super Greg, Concept SiteCurry, RubberburnerRoy, Born to Destroy They were all teasers for a campaign for Lee Jeans. After the campaig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ali G
Alistair Leslie Graham, better known as Ali G, is a satirical fictional character created and performed by English comedian Sacha Baron Cohen. A faux-streetwise poseur from Staines, Ali G speaks in rude boy-style Multicultural London English and brags about coming up "in da heart of da Staines ghetto" and leading a local street gang, "Da West Staines Massiv." He conducts interviews with unsuspecting subjects who do not realise they have been set up. Ali G first appeared as the "voice of da yoof" on Channel 4's '' The 11 O'Clock Show'' in 1998, and he subsequently became the title character of '' Da Ali G Show'' in the early 2000s, and was also the title character of the film '' Ali G Indahouse''. In a 2001 poll by Channel 4, Ali G was ranked eighth on their list of the 100 Greatest TV Characters. In a 2007 interview with ''The Daily Telegraph'', Baron Cohen announced that Ali G, along with Borat, had been retired. However, Ali G returned at the 2012 British Comedy Awards t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sacha Baron Cohen
Sacha Noam Baron Cohen (born 13 October 1971) is an English actor, comedian, producer, and screenwriter. He is best known for his creation and portrayal of the fictional satirical characters Ali G, Borat Sagdiyev, Brüno Gehard, and Admiral General Aladeen. He adopts a variety of accents and guises for his characters and interacts with unsuspecting subjects who do not realise they have been set up. At the 2012 British Comedy Awards, he received the Outstanding Achievement Award and accepted the award in-character as Ali G. In 2013, he received the BAFTA Charlie Chaplin Britannia Award for Excellence in Comedy. In 2018, ''The Times'' named him among the 30 best living comedians. Baron Cohen has produced and/or performed in comedic films such as '' Ali G Indahouse'' (2002), '' Borat'' (2006) and its sequel ''Borat Subsequent Moviefilm'' (2020), '' Talladega Nights: The Ballad of Ricky Bobby'' (2006), '' Brüno'' (2009), and '' The Dictator'' (2012). He has also appeared in dr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Buddy Lee
Buddy Lee was an advertising mascot for Lee Jeans. The doll, a promotional item for the company from 1920 to 1962, was brought back as the star of television advertising for the company's Lee Dungarees line from 1998 until the mid-2000s. Early years Sales manager Chester Reynolds, later Lee's board president, came up with the idea of using a doll to "model" miniature versions of the company's clothes for store displays. The 12½-inch composition dolls first appeared in the windows of Dayton's flagship store on Nicollet Mall in Minneapolis, then were used at stores nationwide. Lee encouraged stores to sell the dolls after the displays were taken down, and later provided the dolls for retail sale, including versions dressed as a cowboy, Coca-Cola deliveryman, railroad worker and gas station attendant. Starting in 1949, Buddy Lee was produced as a 13-inch hard plastic doll. Although female versions of the so-called Betty Lee doll surface from time to time, there was no officia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Advertisement
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television adver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ... messages that share a single idea and theme which make up an marketing strategy, integrated marketing marketing communications, communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Company
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "arti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Creative Director
A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions are often found within the television production, graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be found in other creative organizations such as web development and software development firms as well. A creative director is a vital role in all of the arts and entertainment industries and can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design, interactive design, and concept forward in any work assigned. For example, this responsibility is often seen in industries related to advertisemen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jeans
Jeans are a type of pants or trousers made from denim or Dungaree (fabric), dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and patented by Jacob W. Davis and Levi Strauss on May 20, 1873. Prior to the patent, the term "blue jeans" had been long in use for various garments (including trousers, overalls, and coats), constructed from blue-colored denim. "Jean" also references a (historic) type of sturdy cloth commonly made with a cotton warp and wool weft (also known as "Virginia cloth"). Jean cloth can be entirely cotton as well, similar to denim. Originally designed for miners, modern jeans were popularized as casual wear by Marlon Brando and James Dean in their 1950s films, particularly ''The Wild One'' and ''Rebel Without a Cause'', leading to the fabric becoming a symbol of rebellion among teenagers, especially members of the Greaser (subculture), g ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
