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Sunday Circular
A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars. Flyers in a digital format can be shared on the internet. Terminology A flyer is also called a "palm card", "circular", "handbill", "pamphlet", "poster", "lit'" (literature), "weekly ad", "catalogue" or "leaflet". Usage Flyers may be used by individuals, businesses, not-for-profit organizations or governments to: * Advertise an event such as a music concert, nightclub appearance, festival, or political rally * Promote a goods-selling businesses such as a used car lot discount store or a service business such as a restaurant or massage parlour. * Persuade people about a social, religious, or political message, as in evangelism or political campaign activities on behalf of a political party ...
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Without Breaking Stride, Homeward Bound Commuter As The Staten Island Ferry Terminal Reaches For Leaflet From Street
Without may refer to: * Without, an English preposition * "Without" (''The X-Files''), an episode in the eighth season of ''The X-Files'' * ''Without'', a film that premiered at the 2011 Slamdance Film Festival The Slamdance Film Festival is an annual film festival focused on emerging artists. The annual week-long festival is held in Los Angeles in late February and is the main event organized by the year-round Slamdance organization. The organization ... * "Without", a song by Jack Savoretti from the album '' Between the Minds'', 2007 * "Without", a song by Pino, 2021 * "Without", a song by Brett Kissel from the album '' What Is Life?'', 2021 {{disambiguation ...
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Restaurant
A restaurant is an establishment that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and Delivery (commerce), food delivery services. Restaurants vary greatly in appearance and offerings, including a wide variety of cuisines and Customer service, service models ranging from inexpensive fast-food restaurants and cafeterias to mid-priced family restaurants, to high-priced luxury establishments. Etymology The word derives from the early 19th century, taken from the French language, French word 'provide meat for', Literal translation, literally 'restore to a former state' and, being the present participle of the verb, the term ''restaurant'' may have been used in 1507 as a "restorative beverage", and in correspondence in 1521 to mean 'that which restores the strength, a fortifying food or remedy'. History A public eating establishment similar to a restaurant is mentioned in a 512 B ...
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Printing Press
A printing press is a mechanical device for applying pressure to an inked surface resting upon a printing, print medium (such as paper or cloth), thereby transferring the ink. It marked a dramatic improvement on earlier printing methods in which the cloth, paper, or other medium was brushed or rubbed repeatedly to achieve the transfer of ink and accelerated the process. Typically used for texts, the invention and global spread of the printing press was one of the most influential events in the second millennium. In Germany, around 1440, the goldsmith Johannes Gutenberg invented the movable type, movable-type printing press, which started the Printing Revolution. Modelled on the design of existing screw presses, a single Renaissance movable-type printing press could produce up to 3,600 pages per workday, compared to forty by History of typography in East Asia, hand-printing and a few by scribe, hand-copying. Gutenberg's newly devised hand mould made possible the precise and rapi ...
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Compliments Slip
A compliments slip (or with compliments slip) is a slip of paper that contains the same name and address information that would be on a letterhead of formal letter stationery, the pre-printed salutation A salutation is a greeting used in a Letter (message), letter or other communication. Salutations can be formal or informal. The most common form of salutation in an English letter includes the recipient's given name or title. For each style of ... "with compliments" or "with our/my compliments", and space afterwards for a short handwritten message to be added. It is used in correspondence, as an enclosure for other material. Compliments slips, which are informal, can sometimes substitute for more formal letters of reply. For example, the response to a request for a product catalogue or a price list may simply be the price list or catalogue, with a compliments slip attached, rather than with a formal letter of reply. The inclusion of compliments slips in responses to such routi ...
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Letterhead
A letterhead is the heading at the top of a sheet of letter paper (stationery). It consists of a name, address, logo or trademark, and sometimes a background pattern. Overview Many companies and individuals prefer to create a letterhead template in a word processor or other software application. That generally includes the same information as pre-printed stationery but at lower cost. Letterhead can then be printed on stationery or plain paper, as needed, on a local output device or sent electronically. Letterheads are generally printed by either the offset or letterpress methods. In most countries outside North America, company letterheads are printed A4 in size (210 mm x 297 mm). In North America, the letter size is typically 8.5 x 11 inches (215 x 280 mm). Although modern technology makes letterheads very easy to imitate, they continue to be used as evidence of authenticity.Federal Evidence Review, Editor's blog, 2009. http://federalevidence.com/blog/2009/ ...
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ISO 216
ISO 216 is an international standard for paper sizes, used around the world except in North America and parts of Latin America. The standard defines the "A", "B" and "C" series of paper sizes, which includes the A4, the most commonly available paper size worldwide. Two supplementary standards, ISO 217 and ISO 269, define related paper sizes; the ISO 269 "C" series is commonly listed alongside the A and B sizes. All ISO 216, ISO 217 and ISO 269 paper sizes (except some envelopes) have the same aspect ratio, , within rounding to millimetres. This ratio has the unique property that when cut or folded in half widthways, the halves also have the same aspect ratio. Each ISO paper size is one half of the area of the next larger size in the same series. Dimensions of A, B and C series History The oldest known mention of the advantages of basing a paper size on an aspect ratio of \sqrt is found in a letter written on 25 October 1786 by the German scientist Georg Christoph ...
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Communication
Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether Intention, unintentional or failed transmissions are included and whether communication not only transmits semantics, meaning but also creates it. Models of communication are simplified overviews of its main components and their interactions. Many models include the idea that a source uses a code, coding system to express information in the form of a message. The message is sent through a Communication channel, channel to a receiver who has to decode it to understand it. The main field of inquiry investigating communication is called communication studies. A common way to classify communication is by whether information is exchanged between humans, members of other species, or non-living entities such as computers. For human communication, a central contrast is between Verbal communication, verbal and non-verbal communication. Verba ...
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Mass Marketing
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally, mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible, exposure to the product is maximized, and in theory this would directly correlate with a larger number of sales or buys into the product. Mass marketing is the opposite of niche marketing, as it focuses on high sales and low prices and aims to provide products and services that will appeal to the whole market. Niche marketing targets a very specific segment of market; for example, specialized services or goods with few or no competitors. Background Mass marketing or undifferentiated marketing has its origins in the 1920s with the inception of ma ...
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Postcard
A postcard or post card is a piece of thick paper or thin cardboard, typically rectangular, intended for writing and mailing without an envelope. Non-rectangular shapes may also be used but are rare. In some places, one can send a postcard for a lower fee than a letter. Stamp collectors distinguish between postcards (which require a postage stamp) and postal cards (which have the postage pre-printed on them). While a postcard is usually printed and sold by a private company, individual or organization, a postal card is issued by the relevant postal authority (often with pre-printed postage). Production of postcards blossomed in the late 19th and early 20th centuries. As an easy and quick way for individuals to communicate, they became extremely popular. The study and collecting of postcards is termed ''deltiology'' (from Greek , small writing tablet, and the also Greek ''-logy'', the study of). History 1840 to 1864 Cards with messages have been sporadically created ...
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Psychological Warfare
Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), has been known by many other names or terms, including Military Information Support Operations ( MISO), Psy Ops, political warfare, "Hearts and Minds", and propaganda. The term is used "to denote any action which is practiced mainly by psychological methods with the aim of evoking a planned psychological reaction in other people". Various techniques are used, and are aimed at influencing a target audience's value system, belief system, emotions, motives, reasoning, or behavior. It is used to induce confessions or reinforce attitudes and behaviors favorable to the originator's objectives, and are sometimes combined with black operations or false flag tactics. It is also used to destroy the morale of enemies through tactics that aim to depress troops' psychological states. Target audiences can be governments, organizations, groups, and individuals, and is not just limited to s ...
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Airborne Leaflet Propaganda
Airborne leaflet dropping is a type of propaganda where leaflets ( flyers) are scattered in the air, normally by filling cluster bombs that open in midair with thousands of leaflets. Military forces have used aircraft to drop leaflets to attempt to alter the behavior of combatants and non-combatants in enemy-controlled territory, sometimes in conjunction with air strikes. Humanitarian air missions, in cooperation with leaflet propaganda, can turn the populace against their leadership while preparing them for the arrival of enemy combatants. Leaflet droppings have also been used to limit civilian casualties by alerting civilians of imminent danger allowing time to evacuate targeted areas. Objectives ; Threaten destruction : Warn enemy combatants and non-combatants that their area will be targeted. This has the dual purpose of reducing collateral damage and encouraging enemy combatants and non-combatants (who may be engaged in wartime production) to abandon their duties, reduc ...
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Political Party
A political party is an organization that coordinates candidates to compete in a particular area's elections. It is common for the members of a party to hold similar ideas about politics, and parties may promote specific political ideology, ideological or policy goals. Political parties have become a major part of the politics of almost every country, as modern party organizations developed and spread around the world over the last few centuries. Although List of countries without political parties, some countries have no political parties, this is extremely rare. Most countries have Multi-party system, several parties while others One-party state, only have one. Parties are important in the politics of autocracies as well as democracies, though usually Democracy, democracies have more political parties than autocracies. Autocracies often have a single party that Government, governs the country, and some political scientists consider competition between two or more parties to ...
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