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Street Marketing
Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service.Saucet, Marcel; Cova, Bernard (2015). "The secret lives of unconventional campaigns: Street marketing on the fringe". ''Journal of Marketing Communications''. 21: 65–77. doi:10.1080/13527266.2014.970820. Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media.Levinson, Jay (1998). ''Guerrilla Marketing''. New York, New York: Houghton Mifflin Company. pp. 1–89. . Based on the shifting characteristics of modern-day consumers – such as increased product knowledge and expectations of transparency – the goal of street marketing is to use direct communication to enhance brand recognition. This style of marketing grew in popularity in 1986 when Jay Conrad Levinson published his book ''Guerrilla Marketing'', which paved the futu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stencil Promocional Dominion
Stencilling produces an image or pattern on a surface by applying pigment to a surface through an intermediate object, with designed holes in the intermediate object. The holes allow the pigment to reach only some parts of the surface creating the design. The stencil is both the resulting image or pattern and the intermediate object; the context in which ''stencil'' is used makes clear which meaning is intended. In practice, the (object) stencil is usually a thin sheet of material, such as paper, plastic, wood or metal, with letters or a design cut from it, used to produce the letters or design on an underlying surface by applying pigment through the cut-out holes in the material. The key advantage of a stencil is that it can be reused to repeatedly and rapidly produce the same letters or design. Although aerosol or painting stencils can be made for one-time use, typically they are made with the intention of being reused. To be reusable, they must remain intact after a design ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2007 Boston Mooninite Panic
On the morning of January 31, 2007, the Boston Police Department and the Boston Fire Department mistakenly identified battery-powered LED placards depicting the Mooninites, characters from the Adult Swim animated television series ''Aqua Teen Hunger Force'', as improvised explosive devices (IEDs), leading to a massive panic. Placed throughout Boston, Massachusetts, and the surrounding cities of Cambridge and Somerville by Peter "Zebbler" Berdovsky and Sean Stevens, these devices were part of a nationwide guerrilla marketing advertising campaign for '' Aqua Teen Hunger Force Colon Movie Film for Theaters''. The massive panic led to controversy and criticism from U.S. media sources, including ''The Boston Globe'', ''Los Angeles Times'', Fox News, '' The San Francisco Chronicle'', ''The New York Times'', CNN, and ''The Boston Herald''. Some ridiculed the city's response to the devicesincluding the arrests of the two men hired to place the placards around the areaas disproporti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Techniques
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment sur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Techniques
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through " branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Street Team
A street team is a term used in marketing to describe a group of people who engage with urban or campus communities to promote events. They are particularly prevalent in the music industry, which uses street teams for grassroots marketing and to promote awareness for artists and bands. History The now ubiquitous "street team" model was originally developed by urban record labels, such as: Loud Records, Jive, Bad Boy Records, Roc-A-Fella Records, Priority Records, and Ruthless Records. Rap labels found it affordable and highly effective bridge to their target audience that did not require the traditional outlets found in print, radio, television mediums and elusive large scale record distribution deals. One of the first independent rock bands to introduce a version of the street team was Chicago folk-rockers the Drovers, who launched a "campus rep" initiative in 1991 for the college rock club circuit, copying practices used by the Mondale presidential campaign to activate regi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Out-of-home Advertising
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, Transit media, transit, and alternative. Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor. Digital Digital out-of-home (DOOH) refers to dynamic media distributed across place-based networks in venues including. Programmatic Within the DOOH industry, advertisements might be purchased through programmatic platforms. Programmatic platforms ask marketers to specify desired audience characteristics and automatically locate the media vehicles to deliver that audience. These platforms may allow buyers (the demand side) to plan, execute and monitor campaigns across multiple media platforms (the supply side) using a familiar workflow. A major difference between programmatic digital out-of-home (pDOOH) and traditional OOH or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Local Store Marketing
Local store marketing (LSM), also known as "neighborhood marketing," or simply "local marketing," is a marketing strategy that targets consumers/customers within a radius around a physical location with marketing messages tailored to the local populace. Tactics can be varied but are differentiated by the localization of the marketing message. Often, local store marketing is employed by individual locations of a larger corporate entity - e.g. a franchise store rather than the franchisor - to supplement mass-market advertising campaigns. However, independent and regional retailers utilize the same strategy and tactics in their marketing efforts. Techniques Local store marketing includes a vast array of marketing tactics utilized by businesses everywhere. Some of these include promotion of business in a local chamber of commerce, direct mail, issuing local press releases, hosting events, sponsorships, purchasing ad space in print, outdoor, or local television, etc. Retailer vs Man ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Field Marketing
Field marketing is a method of direct marketing that involves people distributing, auditing, selling or sampling promotions in the "field". Field marketing is historically thought of as a one-way communication tool. The brand's message is delivered from promotional personnel to the consumer whether through the medium of a sample, a piece of merchandise, or literature. In current times, field marketing may also include two-way communications such as requesting feedback about a sample or inviting consumers to follow a brand on social media. Field marketing can be differentiated from all other direct marketing activities because it is face-to-face personal contact direct marketing. Field marketing includes highly targeted direct selling promotions, merchandising, auditing, sampling and demonstration, experiential marketing, organizing roadshows, events, and mystery shopping. These disciplines, individually or combined, develop brands and in their implementation show a clear retu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ambush Marketing
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "wikt:ambush, ambushes" an event to compete for exposure against other advertisers. The term was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s. Most ambush marketing campaigns aim to associate a brand with the prominence of a major event, without actually being an "official" partner or sponsor of said event. An advertiser may indirectly ambush an event by alluding to its imagery and Theme (narrative), themes without referencing any specific trademarks associated with it, or in "direct" and "predatory" means—where an advertiser engages in the fraudulent use of official names and trademarks to deliberately mislead consumers. Actions against ambush advertising are most common in sport (where major events such as the FIFA World Cup, Olympic Games, and the Super Bowl are prominent targets), as the pract ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Houston Chronicle
The ''Houston Chronicle'' is the largest daily newspaper in Houston, Houston, Texas, United States. it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. With the 1995 buyout of its longtime rival the ''Houston Post'', the ''Chronicle'' became Houston's newspaper of record. The ''Houston Chronicle'' is the largest daily newspaper owned and operated by the Hearst (media), Hearst Corporation, a Privately held company, privately held multinational corporation, multinational corporate media conglomerate with $10 billion in revenues. The paper employs nearly 2,000 people, including approximately 300 journalism, journalists, editorial, editors, and photography, photographers. The ''Chronicle'' has bureaus in Washington, D.C., and Austin, Texas, Austin. The paper reports that its web site averages 125 million page views per month. The publication serves as the "newspaper of record" of the Housto ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Houston
Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of Harris County, Texas, Harris County, as well as the principal city of the Greater Houston metropolitan area, the fifth-most populous metropolitan statistical area in the United States and the List of Texas metropolitan areas, second-most populous in Texas after Dallas–Fort Worth metroplex, Dallas–Fort Worth. With a population of 2,314,157 in 2023, Houston is the List of United States cities by population, fourth-most populous city in the United States after New York City, Los Angeles, and Chicago, and the List of North American cities by population, sixth-most populous city in North America. Houston is the southeast anchor of the greater megaregion known as the Texas Triangle. Comprising a land area of , Houston is the List of United S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
