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Sports Marketing
Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using sports to market products'. It is a specific application of marketing principles and processes to sport products and to the marketing of non- sports products through association with sport. Sports Marketing is a subdivision of marketing which focuses both on the Promotion (marketing), promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams focused on customer-fans. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports. Sports marketing is also designed to meet the needs and wants of the cons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Football Pitch
A football pitch or soccer field is the playing surface for the game of association football. Its dimensions and markings are defined by Law 1 of the Laws of the Game (association football), Laws of the Game, "The Field of Play". The pitch is typically made of natural Sod, turf or artificial turf, although amateur and recreational teams often play on dirt fields. Artificial surfaces are allowed only to be green in colour. All line markings on the Pitch (sports), pitch form part of the area which they define. For example, a ball on or above the touchline is still on the field of play, and a foul committed over the line bounding the penalty area results in a penalty. Therefore, a ball has to completely cross the touchline to be out of play, and a ball has to fully cross the goal line (between the goal posts) in order for a goal to be scored; if any part of the ball is still on or above the line, a goal is not scored and the ball is still in play. The field descriptions that apply ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Platform (infrastructure)
A digital platform is a software-based online infrastructure that facilitates user interactions and transactions. Digital platforms can act as data aggregators to help users navigate large amounts of information, as is the case with search engines; as matchmakers to enable transactions between users, as is the case with digital marketplaces; or as collaborative tools to support the development of new content, as is the case with online communities. Digital platforms can also combine several of these features, such as when a social media platform enables both searching for information and matchmaking between users. Digital platforms can be more or less decentralized in their data architecture and can be governed based on more or less distributed decision-making. Operations Based on governance principles that can evolve, platforms shape how their users orchestrate digital resources to create social connections and perform market transactions. Digital platforms typically rely o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
FIFA World Cup
The FIFA World Cup, often called the World Cup, is an international association football competition among the senior List of men's national association football teams, men's national teams of the members of the FIFA, Fédération Internationale de Football Association (FIFA), the sport's global governing body. The tournament has been held every four years since the 1930 FIFA World Cup, inaugural tournament in 1930, with the exception of 1942 and 1946 due to the Second World War. The reigning champions are Argentina national football team, Argentina, who won their third title at the 2022 FIFA World Cup, 2022 World Cup by defeating France national football team, France. The contest starts with the FIFA World Cup qualification, qualification phase, which takes place over the preceding three years to determine which teams qualify for the tournament phase. In the tournament phase, 32 teams compete for the title at venues within the host nation(s) over the course of about a month. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways, or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford the greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are another common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are in a smaller format and are viewed primarily by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Radio
Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmitter connected to an antenna which radiates the waves. They can be received by other antennas connected to a radio receiver; this is the fundamental principle of radio communication. In addition to communication, radio is used for radar, radio navigation, remote control, remote sensing, and other applications. In radio communication, used in radio and television broadcasting, cell phones, two-way radios, wireless networking, and satellite communication, among numerous other uses, radio waves are used to carry information across space from a transmitter to a receiver, by modulating the radio signal (impressing an information signal on the radio wave by varying some aspect of the wave) in the transmitter. In radar, used to locate and track ob ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television
Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, entertainment, news, and sports. The medium is capable of more than "radio broadcasting", which refers to an audio signal sent to radio receivers. Television became available in crude experimental forms in the 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sponsor (commercial)
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsee (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in the marketi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York Yankees
The New York Yankees are an American professional baseball team based in the Boroughs of New York City, New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) American League East, East Division. They are one of two major league clubs based in New York City alongside the National League (baseball), National League (NL)'s New York Mets. The team was founded in when Frank J. Farrell, Frank Farrell and William Stephen Devery, Bill Devery purchased the franchise rights to the defunct Baltimore Orioles (1901–1902), Baltimore Orioles after it ceased operations and used them to establish the New York Highlanders. The Highlanders were officially renamed the Yankees in . The team is owned by Yankee Global Enterprises, a limited liability company that is controlled by the family of the late George Steinbrenner. Steinbrenner purchased the team from CBS in 1973. Currently, Brian Cashman is the team's gener ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Real Madrid CF
Real Madrid Club de Fútbol (), commonly referred to as Real Madrid, is a Spanish professional Football club (association football), football club based in Madrid. The club competes in La Liga, the top tier of Spanish football league system, Spanish football. Founded in 1902 as Madrid Football Club, the club has traditionally worn a white home kit since its inception. The Title of honour, honorific title 'Real' is Spanish for "Royal" and was bestowed to the club by Alfonso XIII, King Alfonso XIII in 1920 along with the crown in the club crest. Real Madrid have played their home matches in the 78,297-capacity Santiago Bernabéu Stadium, Santiago Bernabéu in Madrid since 1947. Unlike most European sporting clubs, Real Madrid's members (''socios'') have owned and operated the club throughout its history. The official Madrid anthem is the "Hala Madrid y nada más", written by RedOne and Manuel Jabois. The club is one of the most widel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chennai Super Kings
The Chennai Super Kings, also known as CSK, are a professional Twenty20 cricket team based in Chennai, Tamil Nadu, that competes in the Indian Premier League (IPL). The team was one of the eight debut franchises when the league was established in 2008. The team plays its home matches at the M. A. Chidambaram Stadium and is owned by Chennai Super Kings Cricket. The Super Kings are the joint-most successful IPL franchise, along with Mumbai Indians, having won five IPL titles each. It has also appeared in ten finals and qualified for the playoff stages 12 times, the most amongst the IPL teams. The franchise has also won the Champions League Twenty20 twice in 2010 and 2014. The team is currently captained by M S Dhoni and coached by Stephen Fleming. The Super Kings were suspended for two years from the IPL from July 2015 to 2017 due to the involvement of its owners in the 2013 IPL spot-fixing and betting case. The franchise re-joined the tournament for the 2018 season a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mumbai Indians
The Mumbai Indians are a professional Twenty20, Twenty20 cricket team based in Mumbai, Maharashtra, that competes in the Indian Premier League (IPL). The Indians were founded in 2008 and are owned by India's largest Conglomerate (company), conglomerate, Reliance Industries, through its wholly owned subsidiary, Indiawin Sports. Since its establishment, the team has primarily played its home matches at the 33,108-capacity Wankhede Stadium. It is one of the most successful teams in the IPL. In 2017, the Mumbai Indians became the first franchise to cross the $100 million mark in brand value. The brand value of Mumbai Indians in 2019 was estimated around ₹809 crore ($115 million), the highest among all the IPL franchises for the fourth consecutive year. Mumbai Indians won the 2011 Champions League Twenty20 after beating Royal Challengers Bangalore by 31 runs in the final. The team won the double by winning its first IPL title, in 2013 Indian Premier League, 2013, by de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Indian Premier League
The Indian Premier League (IPL) is a professional Twenty20 (T20) cricket league in India, organised by the Board of Control for Cricket in India (BCCI). Founded in 2007, it features ten city-based Professional sports league organization, franchise teams. The IPL is the List of sports attendance figures#Sports leagues, most popular and List of professional sports leagues by revenue, richest cricket league, and the second-richest sports league in the world. It is held annually between March and May. It has an exclusive window in the ICC Future Tours Programme, Future Tours Programme of the International Cricket Council, resulting in fewer international tours occurring during the seasons. It is also the most viewed Indian sports event, per the Broadcast Audience Research Council. In 2014, it ranked sixth in attendance among all sports leagues. Inspired by the success of the IPL, other Sport in India#Major sporting leagues or competitions, Indian sports leagues have been establi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
