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Spencerian Script
Spencerian script is a handwriting script style based on Copperplate script that was used in the United States from approximately 1850 to 1925, and was considered the American '' de facto'' standard writing style for business correspondence prior to the widespread adoption of the typewriter. Spencerian script, a form of cursive handwriting, was also widely integrated into the school system as an instructional method until the "simpler" Palmer Method replaced it. President James A. Garfield called the Spencerian script, "the pride of our country and the model of our schools." History Platt Rogers Spencer, whose name the style bears, used various existing scripts and nature as inspiration to develop a unique oval-based penmanship style that could be written very quickly and legibly to aid in matters of business correspondence as well as elegant personal letter-writing. Spencer, inspired by the forms that he saw of smooth pebbles in a stream, aimed to create a graceful script to ...
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Spencerian Example
Spencerian refers to * the adjective of Spencer (surname), in particular ** Platt Rogers Spencer (1800–64), US business school activist; in particular *** Spencerian script, business handwriting style *** Spencerian College, for-profit career college in Louisville and Lexington, Kentucky, USA *** Spencerian Business College, various ** Herbert Spencer (1820–1903) social thinker; in particular *** Social Darwinism, application of the biological concepts of natural selection and survival of the fittest to sociology and politics Similar spelling

* Spenserian (other) {{dab ...
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Logo
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Douglas Harper's ''Online Etymology Dictionary'' states that the first surviving written record of the term 'logo' dates back to 1937, and that the term was "probably a shortening of logogram". Histo ...
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Western Calligraphy
Western calligraphy is the art of writing and penmanship as practiced in the Western world, especially using the Latin alphabet (but also including calligraphic use of the Cyrillic and Greek alphabets, as opposed to "Eastern" traditions such as Turko- Perso-Arabic, Chinese or Indian calligraphy). A contemporary definition of calligraphic practice is "the art of giving form to signs in an expressive, harmonious and skillful manner." The story of writing is one of aesthetic development framed within the technical skills, transmission speed(s) and material limitations of a person, time and place. A style of writing is described as a ''script'', ''hand'' or ''alphabet''. Calligraphy ranges from functional hand-lettered inscriptions and designs to fine art pieces where the abstract expression of the handwritten mark may or may not supersede the legibility of the letters.Mediavilla 1996 Classical calligraphy differs from typography and non-classical hand-lettering, though a calli ...
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Latin-script Calligraphy
The Latin script, also known as the Roman script, is a writing system based on the letters of the classical Latin alphabet, derived from a form of the Greek alphabet which was in use in the ancient Greek city of Cumae in Magna Graecia. The Greek alphabet was altered by the Etruscans, and subsequently their alphabet was altered by the Ancient Romans. Several Latin-script alphabets exist, which differ in graphemes, collation and phonetic values from the classical Latin alphabet. The Latin script is the basis of the International Phonetic Alphabet (IPA), and the 26 most widespread letters are the letters contained in the ISO basic Latin alphabet, which are the same letters as the English alphabet. Latin script is the basis for the largest number of alphabets of any writing system and is the most widely adopted writing system in the world. Latin script is used as the standard method of writing the languages of Western and Central Europe, most of sub-Saharan Africa, the Americas, a ...
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Handwriting Script
A script or handwriting script is a formal, generic style of handwriting (as opposed to personal handwriting), within a writing system. A hand may be a synonym or a variation, a subset of script. There is a variety of historical styles in manuscript documents, Some of them belonging to calligraphy, whereas some were set up for better readabiliy, utility or teaching ( teaching script). see History of the Latin script. Historic styles of handwriting may be studied by palaeography. Personal variations and idiosyncrasies in writing style departing from the standard hand, which may for example allow the work of a particular scribe copying or writing a manuscript to be identified, are described by the term handwriting (or hand). List of hands * Chancery hand * Round hand * Secretary hand * Court hand * Library hand *Blackletter * Humanist minuscule * Carolingian minuscule * Roman cursive *Uncial script *Insular script Insular script is a Middle Ages, medieval script (styles ...
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Zaner-Bloser Method
The Zaner-Bloser (also Zaner-Bloser Method) is a teaching script for handwriting based on Latin script as well as a system of penmanship instruction, which originated around 1904 at the Zanerian College of Penmanship in Columbus, Ohio. Charles Paxton Zaner, Charles P. Zaner (1864–1918) and Elmer Ward Bloser, Elmer W. Bloser (1865–1929), originally a Spencerian Method instructor, developed their teaching script with the aim of allowing learners an easier transition from print writing to cursive. The Zaner-Bloser Method first teaches block letters and then cursive in order to enable written expression as quickly as possible and thus develop the ability to write. Material relating to the method of instruction practiced by Zaner and Bloser is still being published by the Zaner-Bloser (company), Zaner-Bloser Company, a subsidiary of Highlights for Children. Characteristics The Zaner-Bloser alphabet comprises two different sets of letters for handwriting – one for print writing (s ...
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Teaching Script
A teaching script is a sample script that serves as a visual orientation for learning to penmanship, write by hand. In the sense of a guideline or a prototype, it supports the demanding process of developing handwriting skills and abilities in a visual and illustrative way. Teaching scripts are represented as alphabets (upper and lower case letters), which are generally accompanied by numbers and punctuation marks. For detailed information on the execution of movements and the design of individual letters and their incorporation into words, various learning materials such as writing exercise sheets or corresponding exercise books are usually provided. Historical context Historically, the older approach was to provide students with a beautiful, readable, and efficient cursive as a standard script for learning. Students were supposed to bring their writing closer and closer to this perfect model. In the first third of the 20th century, type teachers such as Rudolf von Larisch and L ...
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Round Hand
Round hand (also roundhand) is a type of handwriting and calligraphy originating in England in the 1660s primarily by the writing masters John Ayres and William Banson. Characterised by an open flowing hand (style) and subtle contrast of thick and thin strokes deriving from metal pointed nibs in which the flexibility of the metal allows the left and right halves of the point to spread apart under light pressure and then spring back together, the popularity of round hand grew rapidly, becoming codified as a standard, through the publication of printed writing manuals. Origins During the Renaissance, writing masters of the Apostolic Camera developed the '' italic cursiva'' script. When the Apostolic Camera was destroyed during the sack of Rome in 1527, many masters moved to Southern France where they began to refine the renaissance ' script into a new script, '. By the end of the 16th century, ' began to replace '. ' was further adapted into the French style ' in the early ...
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D'Nealian Method
The D'Nealian Method (sometimes misspelled ''Denealian'') is a style of writing and teaching handwriting script based on Latin script which was developed between 1965 and 1978 by Donald N. Thurber (1927–2020) in Michigan, United States. Building on his experience as a primary school teacher, Thurber aimed to make the transition from print writing to cursive easier for learners. History Donald Neal Thurber (December 15, 1927 in Detroit, Michigan – January 6, 2020 in Monroe, Michigan) received a bachelor's degree from the University of Toledo and a master's degree from Eastern Michigan University. He began teaching elementary pupils in Luna Pier in 1953. While teaching first grade in 1961, Thurber examined what he regarded the illogic of handwriting education in the US. From 1965, he developed the D'Nealian Method as an alternative to teaching scripts then available. The name of the D'Nealian Method comes from Thurber's first name contracted with his middle name ("Neal"). Thurbe ...
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Louis Madarasz
Louis Madarasz (January 20, 1859 – December 23, 1910) was an American calligrapher, born in San Antonio, Texas, regarded as one of the most highly skilled ornamental penmen of all time. Biography Early life Madarasz was born in Texas in 1859. His parents were Hungarian immigrants who came to the U.S. because of the Hungarian Revolution of 1848. He obtained a copy of ''Gaskell's Compendium of Penmanship'' when he was in his teens. Studying the text by himself, he achieved a degree of skill in ornamental writing that was remarkable for one so young. In the late 1870s, he enrolled as a student at the Rochester Business University in Rochester, New York. While attending this institution, he began to acquire a reputation for penmanship by selling hand-written calling cards at a public arcade. During the years that followed, Madarasz took on penmanship positions at a number of institutions, including G. A. Gaskell's penmanship school in Manchester, New Hampshire. Besides being a ...
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Coca-Cola
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500, ''Fortune'' 500 list of the List of largest companies in the United States by revenue, largest United States corporations by revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's List of most valuable brands, sixth most valuable brand. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, Coca-Cola was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold the ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st centuries. The name refers to t ...
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Ford Motor Company
Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the List of Ford vehicles, Ford brand, and luxury cars under its Lincoln Motor Company, Lincoln brand. The company is listed on the New York Stock Exchange under the single-letter ticker symbol F and is controlled by the Ford family (Michigan), Ford family. They have minority ownership but a plurality of the voting power. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. By 1914, these methods were known around the world as Fordism. Ford's former British subsidiaries Jaguar Cars, Jaguar and Land Rover, acquired in 1989 and 2000, r ...
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