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Rajar
Radio Joint Audience Research Limited (RAJAR) was established in 1992 to operate a single audience measurement system for the radio industry in the United Kingdom. RAJAR is jointly owned by the BBC and RadioCentre. RAJAR's predecessor was called Joint Industry Committee on Radio Audience Research (JICRAR). Prior to this, the BBC and RadioCentre's predecessor CRCA carried out their own measurements independently of each other. Structure The company operates as a Joint Industry Committee (JIC) and its Board is chaired by an independent Chairman. It has shareholder representation from the BBC and the commercial sector, as well as the, Institute of Practitioners in Advertising (IPA) and the Incorporated Society of British Advertisers (ISBA). The company is a non- profit making entity. Purpose and methodology RAJAR collects information on behalf of over 300 BBC and Ofcom Licensed commercial radio stations, ranging from very small local services to the national networks. Station liste ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Radio In The United Kingdom
Radio enjoys a huge following in the United Kingdom. There are around 600 licensed radio stations in the country. For a more comprehensive list see List of radio stations in the United Kingdom. BBC Radio The most prominent stations are the national networks operated by the BBC. Five of them are available on analogue radio ( FM and AM) whilst the rest are available on DAB, along with the other five (at 12B, the BBC National multiplex). * BBC Radio 1 broadcasts contemporary pop and rock music output, including live sessions, for a youth audience, with specialist genres and programmes in the evening (FM 97.1 - 99.8 MHz) * BBC Radio 1Xtra broadcasts hip hop, R&B and drum and bass, featuring simulcasts on Radio 1 weeknights and Saturday nights * BBC Radio 2 is the UK's most listened-to radio station, playing classic and contemporary music for an older audience, as well as special interest programmes in the evening (FM 88.1 - 90.2 MHz) * BBC Radio 3 is a classical music station ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Audio Broadcasting
Digital radio is the use of digital technology to transmit or receive across the radio spectrum. Digital transmission by radio waves includes digital broadcasting, and especially digital audio radio services. Types In digital broadcasting systems, the analog audio signal is digital audio, digitized, Audio compression (data), compressed using an audio coding format such as AAC+ (MDCT) or MPEG-1 Audio Layer II, MP2, and transmitted using a digital modulation scheme. The aim is to increase the number of radio programs in a given spectrum, to improve the audio quality, to eliminate fading problems in mobile environments, to allow additional datacasting services, and to decrease the transmission power or the number of transmitters required to cover a region. However, analog radio (AM and FM) is still more popular and listening to radio over IP (Internet Protocol) is growing in popularity. In 2012 four digital wireless radio systems are recognized by the International Telecommunicati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience Measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine ''who'' is listening rather than just ''how many'' people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research. Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small. Methods Diaries The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of ind ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Broadcasting Corporation
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Institute Of Practitioners In Advertising
The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry. History Founded in 1917 as the Association of British Advertising Agents, it was succeeded in 1927 by the Institute of Incorporated Practitioners in Advertising to secure further professional status and recognition for its members. In 1954, it changed to its current name, the Institute of Practitioners in Advertising, so that individuals as well as corporate bodies could be members. The IPA was awarded a Royal Charter in December 2015. This came into effect officially when it was sealed on 13 April 2016. The Charter is displayed at the IPA's London office. As of September 2021, the IPA had 268 agency members. Role IPA members account for over 85 per cent of the media spend in the UK. It covers all aspects of the agency business: creative, digit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ofcom The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom. Ofcom has wide-ranging powers across the television, radio, telecoms and postal sectors. It has a statutory duty to represent the interests of citizens and consumers by promoting competition and protecting the public from harmful or offensive material. Some of the main areas Ofcom presides over are licensing, research, codes and policies, complaints, competition and protecting the radio spectrum from abuse (e.g., pirate radio stations). The regulator was initially established by the Office of Communications Act 2002 and received its full authority from the Communications Act 2003. History On , the Queen's Speech to the UK Parliament announced the creation of Ofcom. The new body, which was to replace several existing authorities, was conceived as a "super-regulator" to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] |
