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Radio Imaging
Radio imaging is the general term for the composite effect of multiple and varied on-air sound effects that identify, brand and market a particular radio station. These sound effects include: voiceover, music beds, sweepers, breakers, intros, promos, liners, stingers, bumpers, shotguns, and jingles. The total effect of these on-air elements create an overall sound design, which positions a radio station and brand within the marketplace, and is designed to appeal to the demographics of the audience it wants the station to attract (e.g., Men, Age 18-54). Radio Imaging sonically brands the radio station as clearly different and distinct from other entertainment brands; especially, from other radio stations in a given market. Radio Imaging enables radio listeners to easily identify a radio station and to distinguish a radio station favorably against competitors through a unique and enhanced image and sound, particularly in the same programming format (e.g., CHR, Country, Adult Cont ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Radio Station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio station, while in '' satellite radio'' the radio waves are broadcast by a satellite in Earth orbit. To receive the content the listener must have a broadcast radio receiver (''radio''). Stations are often affiliated with a radio network that provides content in a common radio format, either in broadcast syndication or simulcast, or both. The encoding of a radio broadcast depends on whether it uses an analog or digital signal. Analog radio broadcasts use one of two types of radio wave modulation: amplitude modulation for AM radio, or frequency modulation for FM radio. Newer, digital radio stations transmit in several different digital audio standards, such as DAB (Digital Audio Broadcasting), HD radio, or DRM ( Digital Ra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Voice-over
Voice-over (also known as off-camera or off-stage commentary) is a production technique used in radio, television, filmmaking, theatre, and other media in which a descriptive or expository voice that is not part of the narrative (i.e., non-diegetic) accompanies the pictured or on-site presentation of events. The voice-over is read from a script and may be spoken by someone who appears elsewhere in the production or by a specialist voice actor. Synchronous dialogue, where the voice-over is narrating the action that is taking place at the same time, remains the most common technique in voice-overs. Asynchronous, however, is also used in cinema. It is usually prerecorded and placed over the top of a film or video and commonly used in documentaries or news reports to explain information. Voice-overs are used in video games and on-hold messages, as well as for announcements and information at events and tourist destinations. It may also be read live for events such as award pres ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Radio Sweeper
A radio sweeper is a short, pre-recorded sample used by radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...s as segues between songs that give listeners a brief station identifier or promo, generally 20 seconds or less: "You're listening to the soft sounds of AMEradio. Easy listening throughout the Bay Area," for example. Dry radio sweepers are voice only—no music or sound effects—whereas wet sweepers generally contain sound effects (also known as "sonic", a global term for all sound effects and elements used in a sweeper). Sweepers are also known as liners, bumpers, radio imaging, sweeps, station imaging, stingers, IDs, idents, promos, shotguns and intros. Most sweepers will have a voice over included on the audio. References [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jingle
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Many jingles are also created using snippets of popular songs, in which lyrics are modified to appropriately advertise the product or service. History The first radio commercial jingle aired in December 1926, for Wheaties cereal. The Wheaties advertisement, with its lyrical hooks, was seen by its owners as extremely successful. According to one account, General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales. Soon after the song "Have you tried Wheaties?" aired in Minnesota, however, sal ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sound Design
Sound design is the art and practice of creating auditory elements of media. It involves specifying, acquiring and creating audio using production techniques and equipment or software. It is employed in a variety of disciplines including filmmaking, television production, video game development, theatre, sound recording and reproduction, live performance, sound art, post-production, radio, new media and musical instrument development. Sound design commonly involves performing (see e.g. Foley) and editing of previously composed or recorded audio, such as sound effects and dialogue for the purposes of the medium, but it can also involve creating sounds from scratch through synthesizers. A sound designer is one who practices sound design. History The use of sound to evoke emotion, reflect mood and underscore actions in plays and dances began in prehistoric times when it was used in religious practices for healing or recreation. In ancient Japan, theatrical events called '' kagura' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demography
Demography () is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of social actors can change across time through processes of birth, death, and migration. In the context of human biological populations, demographic analysis uses administrative records to develop an independent estimate of the population. Demographic analysis estima ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Country Music
Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is primarily focused on singing Narrative, stories about Working class in the United States, working-class and blue-collar worker, blue-collar American life. Country music is known for its ballads and dance tunes (i.e., "Honky-tonk#Music, honky-tonk music") with simple form, folk lyrics, and harmonies generally accompanied by instruments such as banjos, fiddles, harmonicas, and many types of guitar (including acoustic guitar, acoustic, electric guitar, electric, steel guitar, steel, and resonator guitar, resonator guitars). Though it is primarily rooted in various forms of American folk music, such as old-time music and Appalachian music, many other traditions, including African-American, Music of Mexico, Mexican, Music of Ireland, Irish, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adult Contemporary Music
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, R&B, quiet storm and rock influence. Adult contemporary is generally a continuation of the easy listening and soft rock style that became popular in the 1960s and 1970s with some adjustments that reflect the evolution of pop/rock music. Adult contemporary tends to have lush, soothing and highly polished qualities where emphasis on melody and harmonies is accentuated. It is usually melodic enough to get a listener's attention, abstains from profanity or complex lyricism, and is most commonly used as background music in heavily-frequented family areas such as supermarkets, shopping malls, convention centers, or restaurants. Like most of pop music, its songs tend to be written in a basic format employing a verse–chorus structu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sports Radio
Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comedy, boisterous on-air style and extensive debate and analysis by both :wikt:host, hosts and caller (telecommunications), callers. Many sports talk stations also carry play-by-play (live commentary) of local sports teams as part of their regular programming. History In 1955, WHN New York launched the first regular sports talk program featuring a broadcaster/journalist roundtable that aired before and after Brooklyn Dodgers games. By the early 1960s, sports talk content, ranging from individual commentary to roundtable discussions, began appearing in major US markets, initially tied to play-by-play broadcasts but gradually developing unique styles and characters. Art Rust Jr. launched New York’s first interactive call-in show (WMCA) in 19 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Classic Rock
Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on commercially successful blues rock and hard rock popularized in the 1970s AOR format.Pareles, Jon (June 18, 1986)"Oldies on Rise in Album-Rock Radio" ''The New York Times''. Retrieved April 19, 2019. The radio format became increasingly popular with the baby boomer demographic by the end of the 1990s. Although classic rock has mostly appealed to adult listeners, music associated with this format received more exposure with younger listeners with the presence of the Internet and digital downloading. Some classic rock stations also play a limited number of current releases which are stylistically consistent with the station's sound, or by Heritage act (music), heritage acts which are still active and producing new music."New York Radio Guide: Ra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oldies
Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2000, 1970s music has been increasingly included in this genre. " Classic hits" have been seen as a successor to the oldies format on the radio, with music from the 1980s serving as the core example. Description This category includes styles as diverse as doo-wop, early rock and roll, novelty songs, bubblegum music, folk rock, psychedelic rock, baroque pop, surf music, soul music, rhythm and blues, classic rock, some blues and some country music. Golden Oldies usually refers to music exclusively from the 1950s and 1960s. Oldies radio typically features artists such as Elvis Presley, Chuck Berry, The Beatles, Jerry Lee Lewis, The Beach Boys, Frankie Avalon, The Four Seasons, Paul Anka, Neil Sedaka, Little Richard and Sam Cooke ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
