Purity Spiral
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Purity Spiral
A purity spiral is a theory which argues for the existence of a form of groupthink in which it becomes more beneficial to hold certain views than to not hold them, and more extreme views are rewarded while expressing doubt, nuance, or moderation is punished (a process sometimes called "moral outbidding"). It is argued that this feedback loop leads to members competing to demonstrate the zealotry or purity of their views. A purity spiral is argued to occur when a community's primary focus becomes implementing a single value that has no upper limit, and where that value does not have an agreed interpretation. History The term purity spiral was coined in one of the first systematic sociological accounts of victimhood culture, ''The Rise of Victimhood Culture, The Rise of Victimhood Culture: Microaggressions, Safe Spaces, and the New Culture Wars'', where it is described as a form of infighting among both activists and members of victim groups. In a 2020 BBC documentary about purit ...
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Groupthink
Groupthink is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. Cohesiveness, or the desire for cohesiveness, in a group may produce a tendency among its members to agree at all costs. This causes the group to minimize conflict and reach a consensus decision without critical evaluation. Groupthink is a construct of social psychology but has an extensive reach and influences literature in the fields of communication studies, political science, management, and organizational theory, as well as important aspects of deviant religious cult behaviour. Overview Groupthink is sometimes stated to occur (more broadly) within natural groups within the community, for example to explain the lifelong different mindsets of those with differing political views (such as "conservatism" and "liberalism" in the U.S. political context or the purported benefits of ...
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