Publishing Imprint
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Publishing Imprint
An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments. Description An imprint of a publisher is a trade name—a name that a business uses for trading commercial products or services—under which a work is published. Imprints typically have a defining character or mission. In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company. In the video game industry, some game companies operate various publishing labels. Electronic Arts' (EA) 2008 CEO, John Riccitiello, stated that, with the establishing of Rockstar, Take-Two Interactive effectively invented the "label" corporate structure, which EA followed into in 2008. This model has influenced rivals including Activision Blizzard, ZeniMax, Electronic Arts from 2008 to 2018, Warner Bros. Int ...
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Trade Name
A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with a relevant government body is often required. In a number of countries, the phrase "trading as" (abbreviated to t/a) is used to designate a trade name. In the United States, the phrase "doing business as" (abbreviated to DBA, dba, d.b.a., or d/b/a) is used,Pinkerton's, Inc. v. Superior Court'', 49 Cal. App. 4th 1342, 1348-49, 57 Cal. Rptr. 2d 356, 360 (1996) (collecting cases and explaining term of art "doing business as" (DBA)). among others, such as assumed business name or fictitious business name. In Canada, "operating as" (abbreviated to o/a) and "''trading as''" are used, although "''doing business as''" is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their for ...
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GameSpot
''GameSpot'' is an American video gaming website that provides news, reviews, previews, downloads, and other information on video games. The site was launched on May 1, 1996, created by Pete Deemer, Vince Broady, and Jon Epstein. In addition to the information produced by ''GameSpot'' staff, the site also allows users to write their own reviews, blogs, and post on the site's forums. It has been owned by Fandom, Inc. since October 2022. In 2004, ''GameSpot'' won "Best Gaming Website" as chosen by the viewers in Spike TV's second ''Video Game Award Show'', and has won Webby Awards several times. The domain ''GameSpot.com'' attracted at least 60 million visitors annually by October 2008 according to a Compete.com study. History In January 1996, Pete Deemer, Vince Broady, and Jon Epstein quit their positions at IDG and founded SpotMedia Communications. SpotMedia then launched ''GameSpot'' on May 1, 1996. Originally, ''GameSpot'' focused solely on personal computer games, so ...
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Viking Press
Viking Press (formally Viking Penguin, also listed as Viking Books) is an American publishing company owned by Penguin Random House. It was founded in New York City on March 1, 1925, by Harold K. Guinzburg and George S. Oppenheimer and then acquired by the Penguin Group in 1975. Imprints * Viking Kestrel * Viking Adult, who got in legal trouble in 1946 due to John Steinbeck's bold eulogy, and fell out of public favor in 1947 * Viking children's Books * Viking Portable Library * Pamela Dorman Books Viking Children's In 1933, Viking Press founded a department called Junior Books to publish children's books. The first book published was '' The Story About Ping'' in 1933 under editor May Massee. Junior Books was later renamed Viking Children's Books. Viking Kestrel was one of its imprints. Its books have won the Newbery and Caldecott Medals, and include such books as '' The Twenty-One Balloons'', written and illustrated by William Pene du Bois (1947, Newbery medal winner for ...
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Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ...
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Devolver Digital
Devolver Digital, Inc. is an American video game publisher based in Austin, Texas, specializing in the publishing of indie games. The company was founded in June 2009 by Nigel Lowrie, Harry Miller, Graeme Struthers, Rick Stults, and Mike Wilson, five executives who had been involved with Gathering of Developers and Gamecock Media Group, which published games on developer-friendly terms, but due to the high cost associated with releasing retail games saw themselves acquired and dissolved by larger companies. To avoid this, Devolver Digital instead turned to digital distribution channels. Devolver Digital started by publishing high-definition remakes of games in the '' Serious Sam'' series. After success with these remakes and spin-off games based on the series, Devolver Digital began publishing games from other, smaller independent studios, one of the first being their breakout title, '' Hotline Miami''. The company also operated Devolver Digital Films for film distributi ...
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Koei Tecmo
is a Japanese video game, amusement and anime holding company created in 2009 by the merger of Koei and Tecmo. Koei Tecmo Holdings owns several companies, the biggest one of those being its flagship video game developer and publisher Koei Tecmo Games that was founded in 1978 as Koei. Known as Tecmo Koei until the names were reversed in 2014, the company had occasionally used the "Koei" and "Tecmo" brand names on new video games for marketing purposes until 2016. The company is best known for their ''Atelier'', ''Dead or Alive'', '' Dynasty Warriors'', '' Samurai Warriors'', '' Fatal Frame'', '' Monster Rancher'', '' Ninja Gaiden'', '' Nioh'', '' Nobunaga's Ambition'' and ''Romance of the Three Kingdoms'' franchises. They are also known for their work on external video game franchises, namely on Square Enix's ''Final Fantasy'' and Nintendo's ''Fire Emblem''. History Independent era Koei Koei Co., Ltd. (株式会社コーエー ''Kabushiki gaisha'' Kōē, formerly 光� ...
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Embracer Group
Embracer Group AB (formerly Nordic Games Licensing AB and THQ Nordic AB) is a Swedish video game and media holding company based in Karlstad. The company comprises 8 operative groups: Amplifier Game Invest, CDE Entertainment, Coffee Stain Studios, Dark Horse Media, Deca Games, Freemode, Plaion and THQ Nordic. Embracer Group was established as Nordic Games Licensing within Nordic Games Group in 2011. The latter had previously purchased assets from the bankrupt publisher JoWooD and established Nordic Games GmbH (a subsidiary of Nordic Games Licensing) to manage them. Nordic Games Licensing continued to purchase intellectual property from defunct publishers, notably several THQ products in 2013, followed by the "THQ" trademark in 2014. In August 2016, Nordic Games Licensing and Nordic Games GmbH changed their names to THQ Nordic. The parent company became a public company in 2016 and changed its name to Embracer Group in 2019. Until 2023, Embracer Group rapidly grew through major a ...
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Warner Bros
Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American film studio, filmed entertainment studio headquartered at the Warner Bros. Studios Burbank, Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bros. Discovery (WBD). Founded on April 4, 1923, by four brothers, Harry Warner, Harry, Albert Warner, Albert, Sam Warner, Sam and Jack L. Warner, Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games. It is one of the "Major film studios, Big Five" major American film studios and a member of the Motion Picture Association (MPA). The company is known for its film studio division, the Warner Bros. Motion Picture Group, which includes Warner Bros. Pictures, New Line Cinema, Warner Bros. Pictures Animation, Castle Rock Entertainment and the Warner Bros. Television Group. Bugs Bunny, a character created for the ' ...
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ZeniMax Media
ZeniMax Media Inc. is an American video game holding company based in Rockville, Maryland. The company was founded in 1999 by Christopher Weaver and Robert A. Altman as the parent company for Weaver's video game publisher Bethesda Softworks. The company additionally owns the development studios Bethesda Game Studios (''The Elder Scrolls'', ''Fallout'', and ''Starfield''), id Software ('' Doom'', '' Quake'', and '' Rage''), Arkane Studios ('' Dishonored'', ''Prey'', and '' Redfall''), MachineGames ('' Wolfenstein''), and ZeniMax Online Studios (''The Elder Scrolls Online''). Microsoft acquired ZeniMax Media for $8.1 billion in March 2021 and operates it under the Microsoft Gaming division. History Formation, investments, and growth (1999–2007) Christopher Weaver, the founder of the video game publisher Bethesda Softworks, and Robert A. Altman, a lawyer, founded ZeniMax Media in 1999. The name is a portmanteau of "zenith" and "maximum". The company was established ...
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Activision Blizzard
Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. Activision Blizzard currently includes three operating units: Activision, Blizzard Entertainment and King (company), King. Founded in July 2008 through the merger of Activision, Inc. and Vivendi Games, the company owns and operates additional subsidiary studios, as part of Activision, including Infinity Ward, Treyarch, and Sledgehammer Games. Among major intellectual properties produced by Activision Blizzard are ''Call of Duty'', ''Crash Bandicoot'', ''Guitar Hero'', ''Skylanders'', ''Spyro'', ''Tony Hawk's'', ''Diablo (series), Diablo'', ''Hearthstone'', ''Heroes of the Storm'', ''Overwatch'', ''StarCraft'', ''World of Warcraft'', and ''Candy Crush Saga''. Under Blizzard Entertainment, it invested in esports initiatives around several of its games, most notably ''Overwatch'' and ''Call of Duty''. Activision Blizzard's titles have broken a number of release records.
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Take-Two Interactive
Take-Two Interactive Software, Inc. is an American video game holding company based in New York City founded by Ryan Brant in September 1993. The company owns three major Imprint (trade name), publishing labels, Rockstar Games, Zynga and 2K (company), 2K, which operate internal Video game developer, game development studios. Take-Two created the Private Division label to support publishing from independent video game development, independent developers, though it sold the label in 2024. The company also formed Ghost Story Games which was a former 2K studio under the name Irrational Games. The company acquired the developers Socialpoint, Playdots and Nordeus to establish itself in the mobile game market. The company also owns 50% of professional eSports, esports organization NBA 2K League through NBA Take-Two Media. Take-Two's combined portfolio includes franchises such as ''BioShock (series), BioShock'', ''Borderlands (series), Borderlands'', ''Civilization (series), Civilizat ...
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Publishing
Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribution of Printing, printed works, such as books, comic books, newspapers, and magazine, magazines to the public. With the advent of digital information systems, the scope has expanded to include electronic publishing, digital publishing such as E-book, e-books, Magazines, digital magazines, Electronic publishing, websites, social media, music, and video game publisher, video game publishing. The commercial publishing industry ranges from large multinational conglomerates such as News Corp, Pearson PLC, Pearson, Penguin Random House, and Thomson Reuters to major retail brands and thousands of small independent publishers. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing, and Academi ...
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