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Publicis
Publicis Groupe S.A. is a French multinational advertising and public relations company. As of 2024, the company is the largest advertising company in the world by revenue. Based in Paris, it is one of the 'Big Four' advertising commpanies, alongside WPP, Interpublic and Omnicom. Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services to national and multinational clients. History The company was founded by 20 year old Marcel Bleustein-Blanchet in 1926. After 1945, the company grew rapidly, becoming the world's fourth-largest agency. It was a leader in promoting France's post- war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries. In 2011, Publicis was na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MSLGROUP
MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selvage & Lee (thus, the "MSL" in the name). MSL offers the following services: public relations, financial communications, experiential marketing, live event management, healthcare communications, public affairs, reputation management and social media marketing. In 2021, public relations analyst firm The Holmes Report ranked MSLGROUP as the seventh largest PR agency in the world, by revenue. MSLGROUP has over 100 offices in 40 countries, and employs 2,000 people (as of February 2022). History In 1980, MS&L was acquired by the Benton & Bowles, Inc. ad agency, who ended up merging with the Leo Burnett ad agency before the entire group was bought by France's Publicis Groupe, to form the world's fourth largest communications company. In Octobe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arthur Sadoun
Arthur Sadoun (born 23 May 1971) is a French businessman. He is the chairman and CEO of Publicis Groupe, the world's third largest advertising and PR group. Early life and education Sadoun was born in Dourdan, France in 1971 to a well-off family of industrialists. He received his secondary education from the École alsacienne, a private school in Paris and graduated from European Business School Paris in 1992. He later obtained an MBA from INSEAD in 1997. He is of Jewish descent. Career In 1992, after graduating in France, Sadoun went to Chile where he founded his own advertising agency ''Z Group'', which he sold to BBDO in 1997. Soon after returning to France in 1997 he joined TBWA in 1999 as Head of International Strategic Planning and Head of Development before he became managing director in 2000 and CEO in 2003. In December 2006, Sadoun became CEO of Publicis Conseil, the flagship agency of Publicis Groupe founded by Marcel Bleustein-Blanchet and previously led by Mau ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Razorfish (company)
Razorfish is an interactive agency part of Publicis Groupe. Razorfish provides services, such as, web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search. Razorfish had more than 2,000 employees worldwide, with U.S. offices in New York, Chicago, Boston, Seattle, San Francisco, Philadelphia, Portland, Los Angeles, Atlanta, and Austin. In 2005–2007, it expanded overseas through acquisitions in London, Paris, Sydney, Hong Kong, Shanghai, Beijing, Berlin, Frankfurt, Singapore and a joint venture in Tokyo. In 2013, Razorfish launched its operations in India through the acquisition of Neev Technologies. Razorfish Neev was based in Bangalore and provides outsourced product and application development solutions. In October 2016, Razorfish merged with Sapient Corporation's division SapientNitro (a Publicis Groupe sister company) to form SapientRazorfish. In July 2018, Pu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sapient Corporation
Publicis Sapient is a digital consulting company belonging to Publicis Groupe, with 20,000 people and over 50 offices worldwide. It was originally established as Sapient in Cambridge, Massachusetts in 1990. In 2015, Sapient became an independent subsidiary of French multinational advertising firm Publicis, following a deal worth US$3.7 billion. It remains headquartered in Boston, Massachusetts, and , the leadership is retained. In 2016, the company merged two of its divisions, SapientNitro and Razorfish (company), Razorfish, to form SapientRazorfish, which was led by Alan Wexler. A few years later, in 2019, SapientRazorfish and Sapient Consulting were consolidated into one brand, Publicis Sapient, under the leadership of CEO Nigel Vaz. History The company Sapient was founded on November 6, 1990, by Jerry Greenberg and J. Stuart Moore in Cambridge, Massachusetts. The company was established as a digital consulting firm and adopted a fixed-term, fixed-price model for Information te ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marcel Bleustein-Blanchet
Marcel Bleustein-Blanchet (21 August 1906 – 11 April 1996) was a French entrepreneur and advertising magnate best known as the founder of Publicis Groupe. He is also credited with inventing radio advertising in France, helped create the first French opinion polls, introduced Édith Piaf to the French public, and fought with the Free French forces during World War II.Marcel Bleustein-Blanchet Dies; Paris Advertising Giant Was 89 '''' (13 April 1996). Retrieved 17 August 2011. Early life Born the youngest of nine, he was the son of Abraham Bleustein, a poor ...[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saatchi & Saatchi
Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as ''Saatchi and Saatchi PLC'' from 1976 to 1994, was listed on the New York Stock Exchange and London Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005, the group went private. History Early years (1970–1975) Saatchi & Saatchi was founded in London by brothers Maurice Saatchi, Baron Saatchi, Maurice (now Lord Saatchi) and Charles Saatchi in 1970. Following stints starting as a copywriter at the New York City offices of Benton & Bowles in 1965, then at Collett Dickenson Pearce and John Collins & Partners, Charles Saatchi teamed up with art director Ross Cramer, and the genesis of what would become Saatchi & Saatchi was born ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Maurice Lévy (Publicis)
Maurice Lévy (Arabic: موريس ليفي) is a French-Moroccan businessman. Since 1984, he has served as Chairman of the Supervisory Board of Publicis Groupe, the world's third largest advertising and communications group. Founded in 1926, Publicis Groupe counts today over 80,000 employees and is present in over 100 countries around the world. Career Lévy joined Publicis in 1971, as the Director of IT. He very quickly moved into the heart of the agency's business: advertising and marketing. Recognizing that top clients require a full range of communications services, he began to build up a comprehensive group of specialized and general service agencies and subsidiaries in France and throughout Europe. Lévy took personal responsibility for the international development of the Groupe and successfully managed a program of sustained international expansion that today offers Publicis Groupe's clients in 108 countries a complete range of integrated communication, advertising mark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bartle Bogle Hegarty
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide. The company is part of international agency group Publicis. In 2018 BBH was named the IPA Effectiveness Company of the Year. History The agency's first ad was for Levi's and it showed a black sheep going against the herd. It became the agency icon and spawned the phrase, "when the world zigs, zag". The Levi's black sheep poster was not an easy ad to buy because at the time all jeans ads had people in them, but it proved successful. Over the next 28 years, BBH went on to produce many award-winning films for Levi's. "Launderette" featured Nick Kamen and was set to Marvin Gaye's recording of 'I Heard It Through the Grapevine'. Levi's sold over 2 million boxer shorts in one year. In 1991, BBH ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Starcom Mediavest Group
Starcom is an international media network, the third-largest communications group globally, part of France’s Publicis, with headquarters in Chicago. History The global holding company Starcom Mediavest Group was formed in 2000. Jack Klues, who had been the Chief Executive Officer of Starcom Worldwide, was named SMG’s first CEO upon its formation. Former CEO Laura Desmond became one of the business world’s youngest CEOs ever when she was named to the position in 2008. In recent years, SMG has had partnerships with companies such as Facebook, Twitter, YouTube, Acxiom, Tencent and more involving data, analytics and "technology-fueled creativity". SMG also reorganized into 3 divisions—Connections (media brands), Content (creative assets), and Tech solutions (RUN, extech)—to reflect the fact that it now derives more than 50% of its business from digital, content, and data/analytics. Resources SMG Performance Marketing: Full-service media agency. LiquidThread: bra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Leo Burnett Worldwide
Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett. In September 2002, the company was acquired by Publicis Groupe, the world's third largest advertising agency holding group and one of the largest agency networks. History Leo Burnett Company, Inc., was founded on August 5, 1935, in Chicago by Leo Burnett, who had three accounts to start. In 1944, the agency opened a branch office in New York City. In February 1967, the founder transferred all of his voting stock to a charitable organization, by which time, billings were then "nearing $250 million". On March 20, 1967, the agency completed its acquisition of D.P. Brother & Co. On June 8, 1971, founder Leo Burnett died at the age of 79. On November 3, 1999, Burnett and D'Arcy Masius Benton & Bowles announced the creation of BDM. BDM was quickly renamed Bcom3. Roy Bostock was named chairman and Roger Haupt was named C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viva Technology
Viva Technology, or VivaTech, is an annual technology conference, dedicated to innovation and startups, held in Paris, France. VivaTech was founded in 2016 by Publicis Groupe and Groupe Les Echos. The first two days of VivaTech are for startups, investors, executives, students and academics, and it is open to the general public on the third day. 2016 The first year of VivaTech was held from 30 June to 2 July 2016 in Paris, and gathered 45,000 visitors including 5,000 startup companies."Emmanuel Macron's Call to Action: Viva Technology!" , ''Forbes'', 18 June 2017 2017 In 2017, VivaTech was held at[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Élisabeth Badinter
Élisabeth Badinter (née Bleustein-Blanchet; born 5 March 1944) is a French philosopher, author and historian. She is best known for her philosophical treatises on feminism and women's role in society. She is an advocate of liberal feminism and women migrant workers' rights in France. Badinter is described as having a commitment to Enlightenment rationalism and universalism. She advocates for a "moderate feminism". A 2010 ''Marianne'' news magazine poll named her France's "most influential intellectual", primarily on the basis of her books on women's rights and motherhood. Badinter is the largest shareholder of Publicis Groupe, a multinational advertising and public relations company, and the chairwoman of its supervisory board. She received these shares in an inheritance from her father, Marcel Bleustein-Blanchet, who founded the company. According to ''Forbes'', she is one of the wealthiest French citizens with a net worth of US$1.8 billion in 2012. Early life Bad ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
