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Psychology Of Color
Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture. Although color associations may vary contextually from culture to culture, one author asserts that color preference may be relatively uniform across gender and race. Color psychology is widely used in marketing and branding. Marketers see color as an important factor, since color may influence consumer emotions and perceptions about goods and services. Logos for companies are important, since the logos may attract more customers. The field of color psychology applies to many other domains such as medical therapy, sports, hospital settings, and even in game design. Carl Jung has been credited as one of the pioneers in this field for his research on the properties and meaning ...
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Goethe Schiller Die Temperamentenrose
Johann Wolfgang (von) Goethe (28 August 1749 – 22 March 1832) was a German polymath who is widely regarded as the most influential writer in the German language. His work has had a wide-ranging influence on literary, political, and philosophical thought in the Western world from the late 18th century to the present.. A poet, playwright, novelist, scientist, statesman, theatre-director, and critic, his works include plays, poetry and aesthetic criticism, as well as treatises on botany, anatomy, and colour. Goethe took up residence in Weimar in 1775 following the success of his first novel, ''The Sorrows of Young Werther'' (1774), and joined a thriving intellectual and cultural environment under the patronage of Duchess Anna Amalia that formed the basis of Weimar Classicism. He was ennobled by Karl August, Duke of Saxe-Weimar, in 1782. Goethe was an early participant in the ''Sturm und Drang'' literary movement. During his first ten years in Weimar, Goethe became a member of ...
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Habitat
In ecology, habitat refers to the array of resources, biotic factors that are present in an area, such as to support the survival and reproduction of a particular species. A species' habitat can be seen as the physical manifestation of its ecological niche. Thus "habitat" is a species-specific term, fundamentally different from concepts such as Biophysical environment, environment or vegetation assemblages, for which the term "habitat-type" is more appropriate. The physical factors may include (for example): soil, moisture, range of temperature, and Luminous intensity, light intensity. Biotic index, Biotic factors include the availability of food and the presence or absence of Predation, predators. Every species has particular habitat requirements, habitat generalist species are able to thrive in a wide array of environmental conditions while habitat specialist species require a very limited set of factors to survive. The habitat of a species is not necessarily found in a ge ...
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Map Symbol
A map symbol or cartographic symbol is a graphical device used to visually represent a real-world feature on a map, working in the same fashion as other forms of symbols. Map symbols may include point markers, lines, regions, continuous fields, or text; these can be designed visually in their shape, size, color, pattern, and other graphic variables to represent a variety of information about each phenomenon being represented. Map symbols simultaneously serve several purposes: * Declare the existence of geographic phenomena * Show location and extent * Visualize attribute information * Add to (or detract from) the aesthetic appeal of the map, and/or evoke a particular aesthetic reaction (a "look and feel") * Establish an overall gestalt order to make the map more or less useful, including visual hierarchy Representing spatial phenomena Symbols are used to represent geographic phenomena, which exist in, and are represented by, a variety of spatial forms. Different kinds of symbol ...
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Southern California Precipitations
Southern may refer to: Businesses * China Southern Airlines, airline based in Guangzhou, China * Southern Airways, defunct US airline * Southern Air, air cargo transportation company based in Norwalk, Connecticut, US * Southern Airways Express, Memphis-based passenger air transportation company, serving eight cities in the US * Southern Company, US electricity corporation * Southern Music (now Peermusic), US record label * Southern Railway (other), various railways * Southern Records, independent British record label * Southern Studios, recording studio in London, England * Southern Television, defunct UK television company * Southern (Govia Thameslink Railway), brand used for some train services in Southern England Media * 88.3 Southern FM, a non-commercial community radio station based in Melbourne, Australia * Heart Sussex, a radio station in Sussex, England, previously known as "Southern FM" * ''Nanfang Daily'' or ''Southern Daily'', the official Communist Party newsp ...
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Dimensions Of Brand Personality
Jennifer Aaker (born January 15, 1967, California) is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award. Early life and education Aaker was born in Palo Alto, California to Kay Aaker and David Aaker, a professor and brand consultant. Aaker attended the University of California, Berkeley, where she studied under social psychologist Philip E. Tetlock and Nobel Prize winner Daniel Kahneman, receiving a Bachelor of Arts in Psychology in 1989. In 1990, Aaker began postgraduate work at Stanford Graduate School of Business, ea ...
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H&R Block
H&R Block, Inc., or H&R Block, is an American tax preparation company operating in Canada, the United States, and Australia. The company was founded in 1955 in Kansas City, Missouri, by brothers Henry W. Bloch and Richard Bloch. As of 2018, H&R Block operates approximately 12,000 retail tax offices staffed by tax professionals worldwide. The company offers payroll, and business consulting services, consumer tax software, and online tax preparation/IRS e-file, electronic filing from their website. History Founding During World War II, Henry W. Bloch was a young United States Army Air Forces, Army Air Forces navigator who wanted to start a family business with his brothers in Kansas City., Many Happy Returns, Thomas M. Bloch, 2010. Home from the war in 1946, Henry saw a pamphlet suggesting a bright future for companies serving small businesses, and it sparked his imagination. That year, Henry and his older brother, Leon, borrowed $5,000 and opened a small bookkeeping business on M ...
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Victoria's Secret
Victoria's Secret is an American lingerie, clothing and beauty products, beauty retailer. Founded in 1977 by a Stanford graduate student and his wife, Roy Raymond, Roy and Gaye Raymond, the company's five lingerie stores were sold to Les Wexner in 1982. Wexner rapidly expanded into American shopping malls, expanding the company into 350 stores nationally with sales of $1 billion by the early 1990s, when Victoria's Secret became the largest lingerie retailer in the United States. From 1995 through 2018, the Victoria's Secret Fashion Show was a major part of the brand's image, featuring an annual runway spectacle of models promoted by the company as fantasy Angels. The 1990s saw the company's further expansion throughout shopping malls, along with the introduction of the 'miracle bra', the new brand ''Body by Victoria'', and the development of a line of fragrances and cosmetics. In 2002, Victoria's Secret announced the launch of Pink (Victoria's Secret), PINK, a brand that was aimed ...
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RGB Color Wheel 72
The RGB color model is an additive color model in which the red, green, and blue primary colors of light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue. The main purpose of the RGB color model is for the sensing, representation, and display of images in electronic systems, such as televisions and computers, though it has also been used in conventional photography and colored lighting. Before the electronic age, the RGB color model already had a solid theory behind it, based in human perception of colors. RGB is a ''device-dependent'' color model: different devices detect or reproduce a given RGB value differently, since the color elements (such as phosphors or dyes) and their response to the individual red, green, and blue levels vary from manufacturer to manufacturer, or even in the same device over time. Thus an RGB value does not define th ...
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Default Mode Network
In neuroscience, the default mode network (DMN), also known as the default network, default state network, or anatomically the medial frontoparietal network (M-FPN), is a large-scale brain network primarily composed of the dorsal medial prefrontal cortex, posterior cingulate cortex, precuneus and angular gyrus. It is best known for being active when a person is not focused on the outside world and the brain is at Wakefulness, wakeful rest, such as during daydreaming and mind-wandering. It can also be active during detailed thoughts related to external task performance. Other times that the DMN is active include when the individual is thinking about others, thinking about themselves, remembering the past, and planning for the future. The DMN creates a coherent "internal narrative" control to the construction of a sense of self. The DMN was originally noticed to be deactivated in certain goal-oriented tasks and was sometimes referred to as the task-negative network, in contrast w ...
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Functional Magnetic Resonance Imaging
Functional magnetic resonance imaging or functional MRI (fMRI) measures brain activity by detecting changes associated with blood flow. This technique relies on the fact that cerebral blood flow and neuronal activation are coupled. When an area of the brain is in use, blood flow to that region also increases. The primary form of fMRI uses the blood-oxygen-level dependent (BOLD) contrast, discovered by Seiji Ogawa in 1990. This is a type of specialized brain and body scan used to map neuron, neural activity in the brain or spinal cord of humans or other animals by imaging the change in blood flow (hemodynamic response) related to energy use by brain cells. Since the early 1990s, fMRI has come to dominate brain mapping research because it does not involve the use of injections, surgery, the ingestion of substances, or exposure to ionizing radiation. This measure is frequently corrupted by noise from various sources; hence, statistical procedures are used to extract the underlying si ...
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Limbic System
The limbic system, also known as the paleomammalian cortex, is a set of brain structures located on both sides of the thalamus, immediately beneath the medial temporal lobe of the cerebrum primarily in the forebrain.Schacter, Daniel L. 2012. ''Psychology''.sec. 3.20 Its various components support a variety of functions including emotion, behavior, long-term memory, and olfaction. The limbic system is involved in lower order emotional processing of input from sensory systems and consists of the amygdala, mammillary bodies, stria medullaris, central gray and dorsal and ventral nuclei of Gudden. This processed information is often relayed to a collection of structures from the telencephalon, diencephalon, and mesencephalon, including the prefrontal cortex, cingulate gyrus, limbic thalamus, hippocampus including the parahippocampal gyrus and subiculum, nucleus accumbens (limbic striatum), anterior hypothalamus, ventral tegmental area, midbrain raphe nuclei, habenular commi ...
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Amygdala
The amygdala (; : amygdalae or amygdalas; also '; Latin from Greek language, Greek, , ', 'almond', 'tonsil') is a paired nucleus (neuroanatomy), nuclear complex present in the Cerebral hemisphere, cerebral hemispheres of vertebrates. It is considered part of the limbic system. In Primate, primates, it is located lateral and medial, medially within the temporal lobes. It consists of many nuclei, each made up of further subnuclei. The subdivision most commonly made is into the Basolateral amygdala, basolateral, Central nucleus of the amygdala, central, cortical, and medial nuclei together with the intercalated cells of the amygdala, intercalated cell clusters. The amygdala has a primary role in the processing of memory, decision making, decision-making, and emotions, emotional responses (including fear, anxiety, and aggression). The amygdala was first identified and named by Karl Friedrich Burdach in 1822. Structure Thirteen Nucleus (neuroanatomy), nuclei have been identif ...
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