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Psychical Distance
Psychic distance is a perceived difference or distance between objects. The concept is used in aesthetics, international business and marketing, and computer science. Psychic distance is made up of the Greek word "psychikos" (ψυχικός), an adjective referring to an individual's mind and soul, and "distance", which implies differences between two subjects or objects. Some therefore argue that the concept exists in the mind's eye of the individual and it is their subjective perception that uniquely determines "psychic distance". As a result, it is often viewed as a humanistic reflection of individual acuity and not a collective, organisational or societal perspective. However, in the international business context, psychic distance is frequently measured in terms of national averages or in terms of the national-level differences that influence those perceptions. In his book, King refers to his preference to use the term "aesthetic distance" rather than psychic distance, as he fe ...
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Aesthetics
Aesthetics, or esthetics, is a branch of philosophy Philosophy (from , ) is the systematized study of general and fundamental questions, such as those about existence, reason, Epistemology, knowledge, Ethics, values, Philosophy of mind, mind, and Philosophy of language, language. Such quest ... that deals with the nature of beauty and taste (sociology), taste, as well as the philosophy of art (its own area of philosophy that comes out of aesthetics). It examines aesthetic values, often expressed through judgments of tas