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Post (cereal Company)
Post Consumer Brands, LLC (previously Post Cereals and Postum Cereals; also known simply as Post) is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfolio of cereal brands that include Bran Flakes, Honey Bunches of Oats, Golden Crisp, Grape-Nuts, Honeycomb, Pebbles, and Waffle Crisp, among others. The company also produces several pet food brands, including Rachael Ray Nutrish, Kibbles 'n Bits, and 9Lives, and markets Peter Pan Peanut Butter. History C. W. Post established his company in Battle Creek, Michigan, having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr. John Harvey Kellogg. Dr. Kellogg, with his brother W. K. Kellogg, had developed a dry corn flake cereal that was part of their patients' diet. Post's first product, introduced in 1895, was not a cereal, however, but a roasted, cereal-based beverage, Postum. Havi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
General Foods
General Foods Corporation was a company whose direct predecessor was established in the United States by C. W. Post, Charles William (C. W.) Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929, after several corporate acquisitions, by Marjorie Merriweather Post after she inherited the established cereal business from her father, C. W. Post. In November 1985, General Foods was acquired by Philip Morris Companies (now Altria) for $5.6 billion, the largest non-oil acquisition at the time. In December 1988, Philip Morris acquired Kraft Foods Inc., and, in 1990, combined the two food companies as Kraft General Foods. The "General Foods" name was dropped in 1995 with the corporate name being reverted to Kraft Foods; a line of caffeinated hot beverage mixes continued to carry the Maxwell House International, General Foods International name until 2010. History Background General Foods background can be traced to the Post Cereal Com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pebbles (cereal)
Pebbles is a brand of breakfast cereal which was introduced in the United States by Post Consumer Brands on October 20, 1971 featuring characters from the animated series ''The Flintstones'' as spokestoons. The product line includes Cocoa Pebbles and Fruity Pebbles. Cocoa Pebbles contains chocolate-flavored crisp rice cereal bits, while Fruity Pebbles contains crisp rice cereal bits that come in a variety of fruit flavors with a sugar content of 9 grams per serving for Fruity Pebbles and 10 grams per serving for Cocoa Pebbles. It is the oldest cereal brand based on characters from a TV series or movie that is still sold. Product history Fruity Pebbles and Cocoa Pebbles Cereal were reintroductions of a low market-share Post children's cereal brand called Sugar Rice Krinkles. The Product Group Manager at the time, Larry Weiss, licensed use of ''The Flintstones'' for cereal from Hanna-Barbera Productions (now part of Warner Bros. Animation) in an attempt to reinvigorate the child ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bran
Bran, also known as miller's bran, is the component of a Cereal, cereal grain consisting of the hard layersthe combined aleurone and Fruit anatomy#Pericarp layers, pericarpsurrounding the endosperm. Maize, Corn (maize) bran also includes the pedicel (tip cap). Along with the cereal germ, germ, it is an integral part of whole grains, and is often produced as a byproduct of mill (grinding), milling in the production of refined grains. Bran is highly nutritious, but is difficult to digest due to its high fiber content; its high fat content also reduces its shelf life as the oils/fats are prone to becoming rancid. As such, it is typically removed from whole grain during the Refined grains, refining processe.g. in processing wheat grain into white flour, or refining brown rice into white rice. Bran is present in cereal grain, including rice, maize, corn (maize), wheat, oats, barley, rye, and millet. Bran is not the same as chaff, which is a coarser, scaly material surrounding the gr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wheat Grain
Wheat is a group of wild and domesticated grasses of the genus ''Triticum'' (). They are cultivated for their cereal grains, which are staple foods around the world. Well-known wheat species and hybrids include the most widely grown common wheat (''T. aestivum''), spelt, durum, emmer, einkorn, and Khorasan or Kamut. The archaeological record suggests that wheat was first cultivated in the regions of the Fertile Crescent around 9600 BC. Wheat is grown on a larger area of land than any other food crop ( in 2021). World trade in wheat is greater than that of all other crops combined. In 2021, world wheat production was , making it the second most-produced cereal after maize (known as corn in North America and Australia; wheat is often called corn in countries including Britain). Since 1960, world production of wheat and other grain crops has tripled and is expected to grow further through the middle of the 21st century. Global demand for wheat is increasing because of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Postum
Postum () is a powdered roasted grain beverage popular as a coffee substitute. The caffeine-free beverage was created by Post Consumer Brands, Post Cereal Company founder C. W. Post in 1895 and marketed as a healthier alternative to coffee. Post was a student of John Harvey Kellogg, who believed that caffeine was unhealthy. Post Cereal Company eventually became General Foods, then merged to Kraft Foods Inc. in 1990. Eliza's Quest Foods now owns the trademark rights and secret recipe of Postum. The "instant" drink mix version was developed in 1912, replacing the original brewed beverage. Postum is made from roasted wheat bran and molasses. In addition to the original flavor, coffee-flavored and cocoa-flavored versions have been introduced. Acrylamide When tested by the FDA, Postum had more acrylamide than any other product, by dry weight. History Postum quickly became popular, making Post wealthy. The aggressive advertising, with the slogan "There's a Reason", warned against the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corn Flake
Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a breakfast food to counter indigestion, it has become a popular food item in the American diet and in the United Kingdom where over 6 million households consume them. The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his brother John Kellogg who was the superintendent. The breakfast cereal proved popular among the patients and Kellogg subsequently started what became the Kellogg Company to produce corn flakes for the wider public. A patent for the process was granted in 1896, after a legal battle between the two brothers. With corn flakes becoming popular in the wider community, a previous patient at the sanitarium, C. W. Post, started to make rival products. Kellogg continued to experiment with various ingredients and different grains. In 1928, he started to manufact ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Will Keith Kellogg
Will Keith Kellogg (born William Keith Kellogg; April 7, 1860 – October 6, 1951) was an American industrialist in food manufacturing, who founded the Kellogg Company, which produces a wide variety of popular breakfast cereals. He was a member of the Seventh-day Adventist Church and practiced vegetarianism as a dietary principle taught by his church. He also founded the Kellogg Arabian Ranch, which breeds Arabian horses. Kellogg was a philanthropist and started the Kellogg Foundation in 1934 with a $66-million donation. Early career As a young businessman, Kellogg started out selling brooms in his hometown of Battle Creek, Michigan. In December 1878, W.K. Kellogg was hired by George H. King at the urging of James Springer White, also known as Elder White, to help run his new broom factory in Dallas, Texas. W.K. returned home in November 1879 to help his brother John Harvey Kellogg manage the Battle Creek Sanitarium. The sanitarium, originally the Western Health Reform Ins ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John Harvey Kellogg
John Harvey Kellogg (February 26, 1852 – December 14, 1943) was an American businessman, Invention, inventor, physician, and advocate of the Progressive Era, Progressive Movement. He was the director of the Battle Creek Sanitarium in Battle Creek, Michigan, founded by members of the Seventh-day Adventist Church. It combined aspects of a European spa, a hydrotherapy institution, a hospital and high-class hotel. Kellogg treated the rich and famous, as well as the poor who could not afford other hospitals. According to ''Encyclopædia Britannica'', his "development of dry breakfast cereals was largely responsible for the creation of the Corn flakes, flaked-cereal industry, with the founding and the culmination of the global conglomeration brand of Kellogg's, Kellogg's (now Kellanova)." An early proponent of the germ theory of disease, Kellogg was well ahead of his time in relating Gut flora, intestinal flora and the presence of bacteria in the intestines to health and disease. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Battle Creek, Michigan
Battle Creek is a city in northwestern Calhoun County, Michigan, United States, at the confluence of the Kalamazoo River, Kalamazoo and Battle Creek River, Battle Creek rivers. As of the 2020 United States census, 2020 census, the city had a total population of 52,731. It is the principal city of the Battle Creek metropolitan statistical area, which encompasses all of Calhoun County. Nicknamed "Cereal City", it is best known as the home of WK Kellogg Co and the founding city of Post Consumer Brands. In Battle Creek, the Kellogg brothers invented the first cereal by accident in an attempt to make granola. Toponym One local legend says Battle Creek was named after an encounter between a Surveyor General of the Northwest Territory, federal government land survey party led by Colonel John Mullett and two Potawatomi in March 1824. The two Potawatomi had approached the camp asking for food because they were hungry as the United States Army, U.S. Army was late delivering supplies promise ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
9Lives
9Lives is a brand of cat food launched in 1959. Better known today by its mascot, Morris, it has four varieties of dry food (Daily Essentials, Plus Care, Indoor Complete and Long Life Formula), and five lines of wet food in various flavors. On April 28, 2023, Post Holdings completed the acquisition of multiple pet food brands from The J.M. Smucker Company for 1.2 billion dollars. 9Lives was one of the brands involved in the deal and is now marketed by Post Consumer Brands. Overview Introduced to the market by tuna processor StarKist Foods in 1959, the brand also promotes adoption of cats from animal shelters. In 2006, 9Lives kicked off the inaugural tour of Morris' Million Cat Rescue, a nationwide bus tour to encourage local cat adoption. 9Lives has recently added a new cat to their advertising, Li'l Mo, an orange kitten who has been adopted from a Los Angeles animal shelter putatively by Morris himself. History 9Lives was StarKist's flagship pet food brand. In 1963, Heinz a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Golden Crisp
Golden Crisp, also known as Sugar Crisp in Canada, is a brand of breakfast cereal made by Post Consumer Brands that consists of sweetened, candy-coated puffed wheat and is noted for its high sugar content. It was introduced in the United States in 1948. History At the 1904 World Fair, the Quaker Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. The product concept was re-introduced unsuccessfully in 1939 by another business as ''Ranger Joe'', the first pre-sweetened, candy-coated breakfast cereal. Post Foods introduced their own version in 1948. The Post version was originally called "Happy Jax", and was renamed to "Sugar Crisp" the next year. Sugar Crisp debuted with what ''The Oxford Companion to Sugar and Sweets'' would later call "an astonishing sugar content of 51 percent" (in weight), which remained the second highest in the US market when competitor Kellogg's introduced its Sugar Smacks (later re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast-moving Consumer Goods
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables. Fast-moving consumer goods have a high inventory turnover and are contrasted with specialty items, which have lower sales and higher carrying charges. Many retailers carry only FMCGs, particularly hypermarkets, big box stores, and warehouse club stores. Small convenience stores also stock fast-moving goods; the limited shelf space is filled with higher-turnover items. Characteristics The following are the main characteristics of FMCGs: * From the consumer perspective ** Frequent purchases ** Low engagement (little or no effort to choose the item) ** Low prices ** Short shelf life ** Rapid consumption * From the marketer perspective ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
