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Performance-based Advertising
Performance Marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Its objective is to drive a specific action, and advertisers only pay when that action, such as an acquisition or sale, is completed. Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisements. Performance marketing is different from Brand Marketing which focuses on awareness, consideration, and opinions among target consumers. Performance marketing is an integral part of an overall marketing strategy, and its effectiveness can be influenced by other promotional methods such as branding, media advertising, guerrilla marketing, and more. To assess the overall effectiveness of marketing activities, marketers analyze these influences further using tools like Brand Lift or similar metrics. Pri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Pay For Performance Advertising
Pay for performance advertising (P4P) is a term used in Internet marketing to define a pricing model whereby a marketing or advertising agency will receive a payment or bonus from an advertiser for 'performance'. This may be in the form of each new lead or new customer obtained for the advertiser through the agency's online marketing efforts or some other 'performance' metric the agency and client agree upon before beginning. Some prefer to limit the definition and scope of the potential work to be achieved - as in where the agency creates advertising campaigns and promotions to convert the maximum number of new leads or customers and gets paid for its work only when a new lead or a new customer is passed on to the advertiser. But this is not always a viable performance metric when the agency cannot fully control all aspects of the customer acquisition and conversion process. Advertising with the purpose of generating a lead (which may be defined in a variety of ways), may not al ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC and is one of the world's List of most valuable brands, most valuable brands. Google's parent company, Alphabet Inc., is one of the five Big Tech companies alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin. Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public company, public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Go ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Pay Per Click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. This differs from more traditional advertising, which usually requires upfront payment regardless of engagement. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on websites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead, usually charge on a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Cost Per Impression
Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. They refer to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s).Cost per impression (CPI), or "cost per thousand impressions" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. It refers to the cost of traditional advertising ointernet marketingor email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the adver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Loyalty Programs
A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. Single-company vs. coalition programs Loyalty programs may be either: * Single-brand programs, which may be for all stores owned by a company, such as Target, or branded stores which may be corporate-owned and franchised to independent business owners, such as McDonalds. *Single-corporation programs, such as the joint Gap Inc. program, work at the stores and digital channels of Gap, Banana Republic, Old Navy, and Athleta, which are all owned by Gap Inc. *Coalition loyalty programs, provide benefits to customers of multiple otherwise-unrelated businesses. Examples include Rakuten Rewards which, in the U.S. offers cashback at more than 3,500 stores and Air Miles which awards points for purchases from multiple merchants in each market it serves (Canada, The Netherlands, Bahrain, Qatar, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Email Address
An email address identifies an email box to which messages are delivered. While early messaging systems used a variety of formats for addressing, today, email addresses follow a set of specific rules originally standardized by the Internet Engineering Task Force (IETF) in the 1980s, and updated by . The term email address in this article refers to just the ''addr-spec'' in Section 3.4 of . The RFC defines ''address'' more broadly as either a ''mailbox'' or ''group''. A ''mailbox'' value can be either a ''name-addr'', which contains a ''display-name'' and ''addr-spec'', or the more common ''addr-spec'' alone. An email address, such as ''john.smith@example.com'', is made up from a local-part, the symbol @, and a '' domain'', which may be a domain name or an IP address enclosed in brackets. Although the standard requires the local-part to be case-sensitive, it also urges that receiving hosts deliver messages in a case-independent manner, e.g., that the mail system in the domain ''ex ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Information
Information is an Abstraction, abstract concept that refers to something which has the power Communication, to inform. At the most fundamental level, it pertains to the Interpretation (philosophy), interpretation (perhaps Interpretation (logic), formally) of that which may be sensed, or their abstractions. Any natural process that is not completely random and any observable pattern in any Media (communication), medium can be said to convey some amount of information. Whereas digital signals and other data use discrete Sign (semiotics), signs to convey information, other phenomena and artifacts such as analog signals, analogue signals, poems, pictures, music or other sounds, and current (fluid), currents convey information in a more continuous form. Information is not knowledge itself, but the meaning (philosophy), meaning that may be derived from a representation (mathematics), representation through interpretation. The concept of ''information'' is relevant or connected t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Contact (social)
A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities along with a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine dynamics of networks. For instance, social network analysis has been used in studying the spread of misinformation on social media platforms or analyzing the influence of key figures in social networks. Social networks and the analysis of them is an inherently Interdisciplinarity, interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Affiliate Marketing
Affiliate marketing is a marketing arrangement in which Affiliate (commerce), affiliates receive a wiktionary:commission, commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to Outsourcing, outsource part of the Sales, sales process. It is a form of performance-based marketing where the commission acts as an Economic incentive, incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral. Affiliate marketers may use a variety of methods to generate these sales, including Organic search, organic search engine optimization, paid search engine marketing, e-mail marketing, content marketing, display advertising, organic social media marketing, and more. Though the largest companies run their own affiliate networks (for example Amazon), most merchants join affiliate networks which provide reporting tools and payment processing. History Ori ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Programme Management
Program (American English; also Commonwealth English in terms of computer programming and related activities) or programme (Commonwealth English in all other meanings), programmer, or programming may refer to: Business and management * Program management, the process of managing several related projects * Time management * Program, a part of planning Arts and entertainment Audio * Programming (music), generating music electronically * Radio programming, act of scheduling content for radio * Synthesizer programmer, a person who develops the instrumentation for a piece of music Video or television * Broadcast programming, scheduling content for television * Program music, a type of art music that attempts to render musically an extra-musical narrative * Synthesizer patch or program, a synthesizer setting stored in memory * "Program", an instrumental song by Linkin Park from '' LP Underground Eleven'' * Programmer, a film on the lower half of a double feature bill; see B-mo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Bounty (reward)
A bounty is a payment or Reward system, reward of money to locate, capture or kill an outlaw or a Fugitive, wanted person. Two modern examples of bounties are the ones placed for the capture of Saddam Hussein and his sons by the United States government and Microsoft's bounty for computer virus creators. Those who make a living by pursuing bounties are known as bounty hunters. Bounties have also been granted for other actions, such as exports under mercantilism. Examples Historical examples Written promises of reward for the capture of or information regarding criminals go back to at least the first-century Roman Empire. Graffiti from Pompeii, a Roman city destroyed by a volcanic eruption in 79 AD, contained this message: A copper pot went missing from my shop. Anyone who returns it to me will be given 65 bronze coins (Sestertius, ''sestertii''). Twenty more will be given for information leading to the capture of the thief. A bounty system was used in the American Civil War as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |