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Opt Out
The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. This option is usually associated with direct marketing campaigns such as e-mail marketing or direct mail. A list of those who have opted out is called a Robinson list. Telemarketing The U.S. Federal Government created the United States National Do Not Call Registry to reduce the telemarketing calls consumers receive at home. Initially numbers listed on the registry were due to be kept for five years but will now remain on it permanently due to the Do-Not-Call Improvement Act of 2007, which became law in February 2008. The UK's Direct Marketing Association operates a voluntary opt-out scheme through the Telephone Preference Service, which was established in 1995. While the service will reduce unsolicited calls it does not stop solicited calls, market research calls, silent calls or overseas calls. Canada's National Do Not Call List operates an opt-o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Robinson List
A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island. Examples See also * Direct marketing * E-mail marketing * Mailshot * Opt-out The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. This option is usually associated with direct marketing campaigns such as e-mail marketing or direct mail. A list of th ... References External links stopjunkmail.co.uk – Free and independent advice for UK residents on stopping postal junk mailUSA.gov's reference for Telemarketing and Unwanted Mail Direct marketing Telemarketing {{advertising-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychographics
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words "psychological" and "demographics" Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS). Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Psychographic segmentation is a technique for grouping populations into sub-groups according to similar psychological variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, prediction, and social research in general. Psychographic attributes can be contrasted with demographic variables (such as age and gender), behavioral variables (such as purchase data or usage rate), and organizational descriptors (sometimes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unified Patent Court's Opt-out Provisions
Proprietors of and applicants for European patents have the possibility to opt out their European patents or patent applications from the exclusive competence of the Unified Patent Court (UPC).Article 83(3) of the Agreement on a Unified Patent Court (UPCA). An opt-out most notably prevents a competitor from challenging the validity of the European patent centrally before the UPC (by filing an action for revocation before the UPC), thus allowing the proprietor to avoid putting all his eggs (i.e., all national parts of the European patent) in one basket. The possibility to opt out is open until one month before the end of a seven-year transitional period after the entry into force of the UPC Agreement (UPCA) on June 1, 2023 but is no longer available if an action has already been brought before the UPC. The possibility to opt out is not available for European patents with unitary effect, which are also called "unitary patents". An opt-out can be withdrawn at any time "unless an act ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unclick
In computer interface design, to unclick is to deselect a specific preference, typically by tapping a selected checkbox with a finger or cursor. As a result, the check mark image or dark circle inside the box is removed. Background As the Internet becomes an increasingly popular medium for marketers, vendors and marketers often presume that a user will prefer certain choices, such as receiving emails in the future, having specific computer settings, or preferring that specific programs will be operational when a computer is turned on. As a result, it is sometimes necessary for a user to ''unclick'' these choices to avoid exposure to unwanted advertising, or to avoid a situation in which a different website is chosen for one's home page. In Internet marketing, ''unclicking'' is often required for a user to avoid being billed automatically for unnecessary services, sometimes part of a deceptive business practice termed negative option billing. A user's Facebook privacy settings h ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privacy And Electronic Communications (EC Directive) Regulations 2003
The Privacy and Electronic Communications (EC Directive) Regulations 2003 is a law in the United Kingdom which made it unlawful to, amongst other things, transmit an automated recorded message for direct marketing purposes via a telephone, without prior consent of the subscriber. The law implements an EU directive, the Privacy and Electronic Communications Directive 2002. One of the key tenets of this legislation upholds that it is unlawful to send someone direct marketing if they have not specifically granted permission (via an opt-in agreement) in the absence of a previous relationship between the parties. Organisations cannot merely add people's details to their marketing database and offer an opt out after they have started sending direct marketing. For this reason the regulations offer increased consumer protection from direct marketing. The regulations can be enforced against an offending company or individual anywhere in the European Union The European Union (EU) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arbitration Clause
In contract law, an arbitration clause is a clause in a contract that requires the parties to resolve their disputes through an arbitration process. Although such a clause may or may not specify that arbitration occur within a specific jurisdiction, it always binds the parties to a type of resolution outside the courts, and is therefore considered a kind of forum selection clause. Arbitration clauses are frequently paired with class action waivers, which prevent contracting parties to file class action lawsuits against each other. In the United States, arbitration clauses also often include a provision which requires parties to waive their rights to a jury trial. All three provisions have attained significant amounts of support and controversy, with proponents arguing that arbitration is as fair as courts and a more informal, speedier way to resolve disputes, while opponents of arbitration condemning the clauses for limited appeal options and allowing large corporations to ef ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Contract
A contract is an agreement that specifies certain legally enforceable rights and obligations pertaining to two or more parties. A contract typically involves consent to transfer of goods, services, money, or promise to transfer any of those at a future date. The activities and intentions of the parties entering into a contract may be referred to as contracting. In the event of a breach of contract, the injured party may seek judicial remedies such as damages or equitable remedies such as specific performance or rescission. A binding agreement between actors in international law is known as a treaty. Contract law, the field of the law of obligations concerned with contracts, is based on the principle that agreements must be honoured. Like other areas of private law, contract law varies between jurisdictions. In general, contract law is exercised and governed either under common law jurisdictions, civil law jurisdictions, or mixed-law jurisdictions that combine elem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States Postal Service
The United States Postal Service (USPS), also known as the Post Office, U.S. Mail, or simply the Postal Service, is an independent agencies of the United States government, independent agency of the executive branch of the federal government of the United States, United States federal government responsible for providing mail, postal service in the United States, its insular areas and Compact of Free Association, associated states. It is one of a few government agencies Postal Clause, explicitly authorized by the Constitution of the United States. As of March 29, 2024, the USPS has 525,377 career employees and nearly 114,623 pre-career employees. The USPS has a monopoly on traditional Letter (message), letter delivery within the U.S. and operates under a Universal service, universal service obligation (USO), both of which are defined across a broad set of legal mandates, which obligate it to provide uniform price and quality across the entirety of its service area. The Post ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data & Marketing Association
The Data & Marketing Association (DMA), formerly the Direct Marketing Association, is a trade organization for marketers. In 2017, their web site stated, "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Direct Marketing Association. Now we embrace …" Although headquartered in the United States, its members include companies from 48 other countries, including half of the Fortune 100 companies, as well as many non-profit organizations. The DMA seeks to advance all forms of direct marketing. A mid-2018 joint announcement with the Association of National Advertisers (ANA), stated thus, "to be completed as of July 1, 2018" and having as its goal ''"the single largest trade association in the U.S. devoted to serving all aspects of marketing"'' had not materialized as of the projected date. As of July 1, 2019, DMA became the Data, Marketing & Analytics arm of the ANA. Objectives Its stated objectives are to advance and protect responsible data-driven m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fair Credit Reporting Act
The Fair Credit Reporting Act (FCRA), 15 U.S.C. § 1681 ''et seq.'', is federal legislation enacted to promote the accuracy, fairness, and privacy of consumer information contained in the files of consumer reporting agencies. It was intended to shield consumers from the willful or negligent inclusion of erroneous data in their credit reports. To that end, the FCRA regulates the collection, dissemination, and use of consumer information, including consumer credit information. It was originally passed in 1970, and is enforced by the U.S. Federal Trade Commission, the Consumer Financial Protection Bureau, and private litigants. History Before standardization of credit scoring, statements of character were integral to credit reports well into the 1960s. With credit reports containing probing details about personality, habits, and health, in the hearings on the Fair Credit Reporting Act lawmakers were troubled that individuals were helpless to clear up errors. The Fair Credit Re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Behavioral Targeting
Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle, and interests. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste. Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. Through the emergence of new online channels, the usefulness of targeted advertising is increasing because companies aim to minimize wasted advertising. Most targeted ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States National Do Not Call Registry
National Do Not Call Registry is a database maintained by the United States federal government, listing the telephone numbers of individuals and families who have requested that telemarketers not contact them. Certain callers are required by federal law to respect this request. Separate laws and regulations apply to robocalls in the United States. The Federal Trade Commission (FTC) opened the National Do Not Call Registry in order to comply with the Do-Not-Call Implementation Act of 2003 (, was , and codified at et seq.), sponsored by Representatives Billy Tauzin and John Dingell and signed into law by President George W. Bush on March 11, 2003.There were two bills - HR395 and HR3161. HR3161 passed 412-8 in the House and 95-0 in the SenateCongresspeople Who Voted Against the Federal Telemarketing Rule (US)/ref> The law established the FTC's National Do Not Call Registry in order to facilitate compliance with the Telephone Consumer Protection Act of 1991. A guide by FTC addr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
