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Online Public Relations
Online public relations, also known as E-PR or digital PR, is the use of the internet to communicate with both potential and current customers in the public realm. It functions as the web relationship influence among internet users and it aims to make desirable comments about an organization, its products and services, news viewed by its target audiences and lessen its undesirable comments to a large degree. Online public relations shows differences from traditional public relations. One of these is associated with its platforms. Compared with traditional public relations channels (such as TV, radio and printed press), the network systems used for online public relations vary from search to social platforms. In the era of digital marketing, the major online public relations tools for the public relations professionals and marketers such as content marketing, search engine optimization are the results of mixture of digital technologies and public relations. Those approaches have become ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As Digital platform (infrastructure), digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of methods. Some of these methods include: search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, Email marketing, e-mail direct marketing, display a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Content Marketing
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage a community of online users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future. Content marketing starts with identifying the customer's needs. After that, the information can be presented in a variety of long form and short form formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Exam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimisation
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid search traffic (usually referred to as " organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher within a search engine results page (SERP), with the aim of either conv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Buzz Marketing
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the result of an independent event that enters public awareness through social or traditional media such as newspapers. Marketing buzz originally referred to oral communication but in the age of Web 2.0, social media such as Facebook, Twitter, Instagram and YouTube are now the dominant communication channels for marketing buzz. Strategies Some of the common tactics used to create buzz include building suspense around a launch or event, creating a controversy, or reaching out to bloggers and social media influencers. Social media participants in any particular virtual community can be divided into three ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alpha Consumer
An alpha consumer is someone that plays a key role in connecting with the concept behind a product, then adopting that product, and finally validating it for the rest of society. The term was coined by entertainment economist An economist is a professional and practitioner in the social sciences, social science discipline of economics. The individual may also study, develop, and apply theories and concepts from economics and write about economic policy. Within this ... Michael Wolf in 1999 and published in his book ''The Entertainment Economy''. The example given by Michael Wolf in ''The Entertainment Economy'' was: The first few people to see the next hot movie, the first few people to own a cellular phone, the first few people to wear the new pastels and brights—all achieve a status boost by being in the know, being the one others follow. I call these trendsetters 'alpha consumers'. Theirs is the key role of connecting with the concept behind a product, then adopting that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paper Magazine
''Paper'' (also known as ''Paper Mag'') is a New York City-based independent magazine focusing on fashion, popular culture, nightlife, music, art, and film. Initially produced monthly, the magazine eventually became a quarterly publication, and a digital version was made available online at ''papermag.com''. In 2020, physical production of the magazine was paused following the onset of the COVID-19 pandemic in the United States. The publication continued to create and release content online via its website. History ''Paper'' was founded in 1984 by Kim Hastreiter and David Hershkovits, former editors at the ''SoHo Weekly News,'' with help from Lucy Sisman and Richard Weigand''.'' Beginning as a monthly print magazine in the form of a black and white 16-page fold-out, it has since transformed into a quarterly print and digital magazine. Past cover models include Kim Kardashian, Katy Perry, Miley Cyrus, Prince, CL, Kacey Musgraves, Jennifer Lopez, and BTS. In 2017, Hastreit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kim Kardashian
Kimberly Noel Kardashian (born October 21, 1980) is an American media personality, socialite, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the celebrity sex tape, sex tape ''Kim Kardashian, Superstar'', which she filmed in 2003 with her then-boyfriend Ray J, was released in 2007. Later that year, she and Kardashian family, her family began to appear on the E! reality television series ''Keeping Up with the Kardashians'', which aired until 2021. Its success led to the formation of several Spin-off (media), spin-offs, including ''Kourtney and Kim Take New York'' (2011–2012), ''Kourtney and Kim Take Miami'' (2009–2013), and a successor show, Hulu's ''The Kardashians'' (2022–present). With sisters Kourtney Kardashian, Kourtney and Khloé Kardashian, Khloé, she launched the fashion boutique chain Dash (boutique), Dash, which operated from 2006 to 2018. Kardashian founded KKW Beauty and KKW Fragr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reputation Management
Reputation management, refers to the Social influence, influencing, controlling, enhancing, or concealing of an individual's or group's reputation. It is a marketing technique used to modify a person's or a company's reputation in a positive way. The growth of the internet and social media led to growth of reputation management companies, with Search engine results page, search results as a core part of a client's reputation. Online reputation management (ORM) involves overseeing and influencing the search engine results related to products and services. Ethical grey areas include Mug shot publishing industry, mug shot removal sites, astroturfing customer review Website, sites, censoring complaints, and using search engine optimization tactics to game the system, influence results. In other cases, the ethical lines are clear; some reputation management companies are closely connected to websites that publish unverified and libelous statements about people. Such unethical companies ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Alerts
Google Alerts is a content change detection and notification service, offered by Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s). In 2003, Google launched Google Alerts, which were the result of Naga Kataru's efforts. His name is on the three patents for Google Alerts. Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ... reported the system was not functioning properly as of 2013: "we're having some issues with Alerts not being as comprehensive as we'd like". However, the service is still operational and completely accessible around the world. See also * List of Google products * Media monitoring service References External links * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Link Building
In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness. Link types Editorial link Editorial links are the links not acquired from paying money, asking, trading or exchanging. These links are attracted because of the good content and marketing strategies of a website. These are the links that the website owner does not need to ask for as they are naturally given by other website owners. Resource link Resource links ar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Communications
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to their desired market, or the market in general. It can also include the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, Sponsor (commercial), sponsorship, communication, public relations, social media, customer journey and Promotion (marketing), promotion. MC are made up of the marketing mix which is made up of the 4 Ps: Price, Promotion, Place and Product, for a business selling goods, and made up of 7 Ps: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, product sales, branding, advertising campaigns, events, and online pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
