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National Center On Addiction And Substance Abuse At Columbia University
Partnership to End Addiction, formerly called The Partnership for a Drug Free America, is a non-profit organization aiming to prevent the misuse of illegal drugs. The organization is most widely known for its TV ad ''This Is Your Brain on Drugs.'' Early Public service announcement, public service announcements created by the organization have been called iconic, and during their initial release were part of the largest privately run public-service campaign in history. The organization's marketing experience was written up as a 58-page marketing "case study" for study by students at the Harvard Business School. An analysis of the Partnership's efforts by ''Forbes'' magazine suggested that it had earned "a single-brand advertising clout" during the Reagan era comparable to that of McDonald's. History Founding In the mid-1980s, a small group of advertising professionals working with the American Association of Advertising Agencies proposed a marketing campaign to reduce teenage d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive with a respective county. The city is the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the United States by both population and urban area. New York is a global center of finance and commerce, culture, technology, entertainment and media, academics, and scientific output, the arts and fashion, and, as home to the headquarters of the United Nations, international diplomacy. With an estimated population in 2024 of 8,478,072 distributed over , the city is the most densely populated major city in the United States. New York City has more than double the population of Los Angeles, the nation's second-most populous city. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Robert Wood Johnson Foundation
The Robert Wood Johnson Foundation (RWJF) is an American philanthropic organization. It is the largest one focused solely on health. Based in Princeton, New Jersey, the foundation focuses on access to health care, public health, health equity, leadership and training, and changing systems to address barriers to health. RWJF has been credited with helping to develop the 911 emergency system, reducing tobacco use among Americans, lowering rates of unwanted teenage pregnancies, and improving perceptions of hospice care. The Robert Wood Johnson Foundation supports the development of programs that can be used in community-led initiatives or by government bodies, funds research through surveys and polls, and makes impact investments. According to '' Pensions & Investments'' and Foundation Center, the foundation was the fifth-largest in the U.S. in investment assets, as of 2015. As of 2020, the value of its endowment was $13 billion. History The Robert Wood Johnson Foundation w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Johns Hopkins School Of Medicine
The Johns Hopkins University School of Medicine (JHUSOM) is the medical school of Johns Hopkins University, a private research university in Baltimore, Maryland. Established in 1893 following the construction of the Johns Hopkins Hospital, the school is known for being a center of biomedical research and innovation, and is routinely ranked as one of the top medical schools in the United States. The School of Medicine is located in Baltimore, Maryland, where it shares a campus in East Baltimore with the School of Nursing, Bloomberg School of Public Health, and Johns Hopkins Hospital, the school's primary teaching hospital. As part of the larger Johns Hopkins Medicine health system, the school is also affiliated with numerous regional hospitals and medical centers including the Johns Hopkins Bayview Medical Center, Johns Hopkins Howard County Medical Center, Suburban Hospital in Montgomery County, Sibley Memorial Hospital in Washington, D.C. History Before his death in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Goodby, Silverstein & Partners
Goodby, Silverstein & Partners (also known as GSP) is an advertising agency based in San Francisco. History The agency was founded on April 15, 1983 as Goodby, Berlin & Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin left in 1992 and the agency was renamed. Goodby, Silverstein & Partners is now part of the Omnicom Group, Inc., an advertising holding company. The agency is based in San Francisco, California. In 2015, after 32 years, Rich Silverstein and Jeff Goodby announced they were passing on the reigns of the creative department to Margaret Johnson, Executive Creative Director and Eric Kallman, Executive Creative Director. Margaret and Eric were also named to Adweek's Creative 100 list in 2015. Derek Robson was the President and Managing Partner from 2005 to 2023. As of May 2023, Leslie Barrett has been promoted to President after being a Managing Partner for 23 years at the company. The firm supported the California Milk Processors Board and GSP i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nancy Reagan
Nancy Davis Reagan (; born Anne Frances Robbins; July 6, 1921 – March 6, 2016) was an American film actress who was the first lady of the United States from 1981 to 1989, as the second wife of President Ronald Reagan. Reagan was born in New York City. After her parents separated, she lived in Maryland with an aunt and uncle for six years. When her mother remarried in 1929, she moved to Chicago and later was adopted by her mother's second husband. As Nancy Davis, she was a Hollywood actress in the 1940s and 1950s, starring in films such as ''The Next Voice You Hear...'', ''Night into Morning'', and ''Donovan's Brain (film), Donovan's Brain''. In 1952, she married Ronald Reagan, who was then president of the Screen Actors Guild. He had two children from his previous marriage to Jane Wyman, and he and Nancy had two children together. Nancy Reagan was the first lady of California when her husband was Governor of California, governor from 1967 to 1975, and she began to work wit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Just Say No
"Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying ''no''. The slogan was created and championed by Nancy Reagan during Presidency of Ronald Reagan, her husband's presidency. Initiation The campaign emerged from a substance abuse prevention program supported by the National Institutes of Health, pioneered in the 1970s by University of Houston Social Psychology Professor Richard I. Evans. Evans promoted a Inoculation theory, social inoculation model, which included teaching student skills to resist peer pressure and other social influences. The campaign involved University projects done by students across the nation. Jordan Zimmerman (advertising), Jordan Zimmerman, then a student at University of South Florida, and later an advertising entrepreneur,Zimmerman, Jordan (2015-01-25). Who Is Jordan Zi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ginna Marston
Ginna Sulcer-Marston (born Ginna Sulcer February 19, 1958) is an American advertising executive who has worked on anti-drug public service advertising campaigns at the Partnership for a Drug Free America, a nonprofit consortium of advertising professionals which ran targeted media campaigns to ''unsell'' illegal drugs. She was a founder of the organization in 1986. As research director, she studied the consumer motivations of drug users by means of marketing research methods. She has served as the organization's spokesperson. Beginnings Marston is the daughter of advertising agency executive Sandy Sulcer. She graduated from Phillips Exeter Academy in 1976. She graduated with an A.B. in comparative literature from Princeton University in 1980. She worked at the Ted Bates advertising agency before joining the Partnership for a Drug-Free America in 1986 as one of the founders. Partnership for a Drug-Free America The agency was formed during the middle 1980s by key professionals ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chief Executive
A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in various organizations, including public and private corporations, nonprofit organizations, and even some government organizations (notably state-owned enterprises). The governor and CEO of a corporation or company typically reports to the board of directors and is charged with maximizing the value of the business, which may include maximizing the profitability, market share, revenue, or another financial metric. In the nonprofit and government sector, CEOs typically aim at achieving outcomes related to the organization's mission, usually provided by legislation. CEOs are also frequently assigned the role of the main manager of the organization and the highest-ranking officer in the C-suite. Origins The term "chief executive officer" is attes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Johnson & Johnson
Johnson & Johnson (J&J) is an American multinational pharmaceutical, biotechnology, and medical technologies corporation headquartered in New Brunswick, New Jersey, and publicly traded on the New York Stock Exchange. Its common stock is a component of the Dow Jones Industrial Average, and the company is ranked No. 42 on the 2024 ''Fortune'' 500 list of the largest United States corporations. In 2024, the company was ranked 45th in the ''Forbes'' Global 2000. Johnson & Johnson has a global workforce of approximately 138,000 employees who are led by the company's current chairman and chief executive officer, Joaquin Duato. Johnson & Johnson was founded in 1886 by three brothers, Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson, selling ready-to-use sterile surgical dressings. In 2023, the company split-off its consumer healthcare business segment into a new publicly traded company, Kenvue. The company is exclusively focused on developing and producing ph ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New York Sun
''The New York Sun'' is an American Conservatism in the United States, conservative Online newspaper, news website and former newspaper based in Manhattan, Manhattan, New York. From 2009 to 2021, it operated as an (occasional and erratic) online-only publisher of political and economic opinion pieces, as well as occasional arts content. Coming under new management in November 2021, it began full-time online publication in 2022. From 2002 to 2008, ''The Sun'' was a printed daily newspaper distributed in New York City. It debuted on April 16, 2002, claiming descent from, and adopting the name, motto, and nameplate (publishing), nameplate of, the earlier New York paper ''The Sun (New York City), The Sun'' (1833–1950). It became the first general-interest broadsheet newspaper to be started in New York City in several decades. On November 2, 2021, ''The New York Sun'' was acquired by Dovid Efune, former CEO and editor-in-chief of the ''Algemeiner Journal''. Efune confirmed Seth Li ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TV Guide
TV Guide is an American digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ... company that provides television program listings information as well as entertainment and television-related news. In 2008, the company sold its founding product, the '' TV Guide'' magazine and the entire print magazine division, to a private buyout firm operated by Andrew Nikou, who then set up the print operation as TV Guide Magazine LLC. Corporate history Prototype The prototype of what would become '' TV Guide'' magazine was developed by Lee Wagner (1910–1993), who was the circulation director of Macfadden Communications Group#Macfadden Publications, MacFadden Publications in New York City in the 1930s – and later, by the time of the predecessor publication's creation, for Co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
History Of Marketing
The study of the history of marketing, as a discipline, is important because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. The practice of marketing has been known for millennia, but the term "marketing" used to describe commercial activities assisting the buying and selling of products or services came into popular use in the late nineteenth century. The study of the history of marketing as an academic field emerged in the early twentieth century. Marketers tend to distinguish between the history of marketing practice and the history of marketing thought: # the ''history of marketing practice'' refers to an investigation into the ways that marketing has been practiced; and how those practices have evolved over time as they respond to changing socio-economic conditions # the ''history of marketing thought'' refers to an examination of the ways that marketing has been studied and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
