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Music In Advertising
Music in advertising refers to music integrated into mass media, mass electronic media advertisements to enhance its success. Music in advertising affects the way viewers perceive the brand by different means and on different levels, and "can significantly affect the emotional response to television commercials." It also affects the musicians whose music is featured in advertisements. Functions of music in advertising In advertising, "music can serve the overall promotional goals in one or more of several capacities." David Huron proposes six primary categories, which include: entertainment, structure and continuity, memorability, lyrical language, targeting, and authority establishment. Also, it can be used to appeal to a person's emotions and senses. The targeting of one's emotions is done so that the audience is swayed toward what is being advertised. Using music to influence a person's emotional state is effective, since "music has a significant influence on the consumer's em ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Music
Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all human societies. Definitions of music vary widely in substance and approach. While scholars agree that music is defined by a small number of elements of music, specific elements, there is no consensus as to what these necessary elements are. Music is often characterized as a highly versatile medium for expressing human creativity. Diverse activities are involved in the creation of music, and are often divided into categories of musical composition, composition, musical improvisation, improvisation, and performance. Music may be performed using a wide variety of musical instruments, including the human voice. It can also be composed, sequenced, or otherwise produced to be indirectly played mechanically or electronically, such as via a music box ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Narrative
A narrative, story, or tale is any account of a series of related events or experiences, whether non-fictional (memoir, biography, news report, documentary, travel literature, travelogue, etc.) or fictional (fairy tale, fable, legend, thriller (genre), thriller, novel, etc.). Narratives can be presented through a sequence of written or spoken words, through still or moving images, or through any combination of these. The word derives from the Latin verb ''narrare'' ("to tell"), which is derived from the adjective ''gnarus'' ("knowing or skilled"). Historically preceding the noun, the adjective "narrative" means "characterized by or relating to a story or storytelling". Narrative is expressed in all mediums of human creativity, art, and entertainment, including public speaking, speech, literature, theatre, dance, music and song, comics, journalism, animation, video (including film and television), video games, radio program, radio, game, structured and play (activity), unstructu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Charisma
() is a personal quality of magnetic charm, persuasion, or appeal. In the fields of sociology and political science, psychology, and management, the term ''charismatic'' describes a type of leadership. In Christian theology, the term ''charisma'' appears as the ''Spiritual gift'' (''charism'') which is an endowment with an extraordinary power given by the Holy Spirit."Spiritual gifts". ''A Dictionary of the Bible'' by W. R. F. Browning. Oxford University Press Inc. ''Oxford Reference Online''. Oxford University Press. Accessed 22 June 2011. Etymology The English word ''charisma'' derives from the Ancient Greek word (), which denotes a "favor freely given" and the "gift of grace". The singular term and the plural term () both derive from the word (), meaning ''grace'' and ''charm''. In religious praxis, the Ancient Greeks ascribed ''personality charisma'' to their pantheon of gods and goddesses, e.g. attributing charm, beauty, nature, creativity, and fertility to the indiv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reliability Verification
Reliability engineering is a sub-discipline of systems engineering that emphasizes the ability of equipment to function without failure. Reliability is defined as the probability that a product, system, or service will perform its intended function adequately for a specified period of time, OR will operate in a defined environment without failure. Reliability is closely related to availability, which is typically described as the ability of a component or system to function at a specified moment or interval of time. The ''reliability function'' is theoretically defined as the probability of success. In practice, it is calculated using different techniques, and its value ranges between 0 and 1, where 0 indicates no probability of success while 1 indicates definite success. This probability is estimated from detailed (physics of failure) analysis, previous data sets, or through reliability testing and reliability modeling. Availability, testability, maintainability, and maintenance ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Expertise
An expert is somebody who has a broad and deep understanding and competence in terms of knowledge, skill and experience through practice and education in a particular field or area of study. Informally, an expert is someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by peers or the public in a specific well-distinguished domain. An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study. Experts are called in for advice on their respective subject, but they do not always agree on the particulars of a field of study. An expert can be believed, by virtue of credentials, training, education, profession, publication or experience, to have special knowledge of a subject beyond that of the average person, sufficient that others may officially (and legally) rely upon the indi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trustworthiness
Trust is the belief that another person will do what is expected. It brings with it a willingness for one party (the trustor) to become vulnerable to another party (the trustee), on the presumption that the trustee will act in ways that benefit the trustor. In addition, the trustor does not have control over the actions of the trustee. Scholars distinguish between generalized trust (also known as social trust), which is the extension of trust to a relatively large circle of unfamiliar others, and particularized trust, which is contingent on a specific situation or a specific relationship. As the trustor is uncertain about the outcome of the trustee's actions, the trustor can only develop and evaluate expectations. Such expectations are formed with a view to the motivations of the trustee, dependent on their characteristics, the situation, and their interaction. The uncertainty stems from the risk of failure or harm to the trustor if the trustee does not behave as desired. In t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Credibility
Credibility comprises the objective and subjective components of the believability of a source or message. Credibility is deemed essential in many fields to establish expertise. It plays a crucial role in journalism, teaching, science, medicine, business leadership, and social media. Rhetoric Credibility dates back to Aristotle's theory of Rhetoric. Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence the receiver of a message. According to Aristotle, the term "Ethos" deals with the character of the speaker. The intent of the speaker is to appear credible. In fact, the speaker's ethos is a rhetorical strategy employed by an orator whose purpose is to "inspire trust in his audience". Credibilit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Linda M
Linda is an English feminine given name, derived from the Spanish word , meaning "pretty." Linda may also refer to: Names * Linda (given name), a female given name (including a list of people and fictional characters so named) * Linda (singer) (born 1977), stage name of Svetlana Geiman, a Russian singer * Miss Linda, long-time manager and wife of Welsh wrestler Adrian Street Surname * Anita Linda (born Alice Lake, 1924–2020), Filipino film actress * Bogusław Linda (born 1952), Polish actor * La Prieta Linda (1933–2021), Mexican singer and actress * Sarah Linda (born 1987), British actress and model * Solomon Linda (1909–1962), South African Zulu musician, singer and composer who wrote the song "Mbube" which later became "The Lion Sleeps Tonight" Places * Linda, Tasmania, Australia, a ghost town * Linda Valley, Tasmania * Linda, Georgia, a village in Abkhazia * Linda, Bashkortostan, Russia, a village * Linda, California, United States, a census-designated place * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Target Audience
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shop Mother's Day advertisements, which were advertising to children as well as spouses of women, rather than the whole market which would have included the women themselves. Another example is the USDA's food guide, which was intended to appeal to young people between the ages of 2 and 18. The factors they had to consider outside of the standard marketing mix included the nutritional needs of growing children, children's knowledge and attitudes regarding nutrition, and other specializ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Musical Genre
A music genre is a conventional category that identifies some pieces of music as belonging to a shared tradition or set of conventions. Genre is to be distinguished from musical form and musical style, although in practice these terms are sometimes used interchangeably. Music can be divided into genres in numerous ways, sometimes broadly and with polarity, e.g., popular music as opposed to art music or folk music, or, as another example, religious music and secular music. Often, however, classification draws on the proliferation of derivative subgenres, fusion genres, and microgenres that has started to accrue, e.g., screamo, country pop, and mumble rap, respectively. The artistic nature of music means that these classifications are often subjective and controversial, and some may overlap. As genres evolve, novel music is sometimes lumped into existing categories. Definitions Douglass M. Green distinguishes between genre and Musical form, form in his book ''Form in Tonal Music''. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Desensitization (psychology)
Desensitization (from Latin ''"de-"'' meaning "removal" and ''"sensus"'' meaning "feeling" or "perception") is a psychology term related to a treatment or process that diminishes emotional responsiveness to a negative or aversive stimulus after repeated exposure. This process typically occurs when an emotional response is repeatedly triggered, but the action tendency associated with the emotion proves irrelevant or unnecessary. Psychologist Mary Cover Jones pioneered early desensitization techniques to help individuals "unlearn" (disassociate from) phobias and anxieties. Her work laid the foundation for later structured approaches to desensitization therapy, aimed at gradually reducing emotional reactions to previously distressing situations. In 1958, Joseph Wolpe developed a ranked list of anxiety-evoking stimuli ordered by intensity to help individuals gradually adapt to their fears. Wolpe's "reciprocal inhibition" desensitization process is based on established psycholog ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Skepticism
Skepticism ( US) or scepticism ( UK) is a questioning attitude or doubt toward knowledge claims that are seen as mere belief or dogma. For example, if a person is skeptical about claims made by their government about an ongoing war then the person doubts that these claims are accurate. In such cases, skeptics normally recommend not disbelief but suspension of belief, i.e. maintaining a neutral attitude that neither affirms nor denies the claim. This attitude is often motivated by the impression that the available evidence is insufficient to support the claim. Formally, skepticism is a topic of interest in philosophy, particularly epistemology. More informally, skepticism as an expression of questioning or doubt can be applied to any topic, such as politics, religion, or pseudoscience. It is often applied within restricted domains, such as morality (moral skepticism), atheism (skepticism about the existence of God), or the supernatural. Some theorists distinguish "good" or mode ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
