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Menu Engineering
Menu engineering or Menu psychology, is the design of a menu to maximize restaurant profits. This also applies to cafes, bars, hotels, food trucks, event catering and online food delivery platforms. History The concept of menu engineering was first introduced in 1982 by Michael L. Kasavana and Donald I. Smith. Visual perception Visual perception and attention are linked to how customers read a menu. Most menus are presented visually (though many restaurants verbally list daily specials). The majority of menu engineering recommendations focus on how to increase attention by strategically arranging menu categories within the pages of the menu, and item placement within a menu category. This strategic placement of categories and items is referred to as the theory of ''sweet spots.Though the original reference of 'sweet spot' has not been found, it has been traced to repeated references in academic work and trade press. See Kelson, A. H. (1994) "The ten commandments for menu succe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Perception
Perception () is the organization, identification, and interpretation of sensory information in order to represent and understand the presented information or environment. All perception involves signals that go through the nervous system, which in turn result from physical or chemical stimulation of the sensory system.Goldstein (2009) pp. 5–7 Vision involves light striking the retina of the eye; smell is mediated by odor molecules; and hearing involves pressure waves. Perception is not only the passive receipt of these signals, but it is also shaped by the recipient's learning, memory, expectation, and attention. Gregory, Richard. "Perception" in Gregory, Zangwill (1987) pp. 598–601. Sensory input is a process that transforms this low-level information to higher-level information (e.g., extracts shapes for object recognition). The following process connects a person's concepts and expectations (or knowledge) with restorative and selective mechanisms, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Attention
Attention or focus, is the concentration of awareness on some phenomenon to the exclusion of other stimuli. It is the selective concentration on discrete information, either subjectively or objectively. William James (1890) wrote that "Attention is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or trains of thought. Focalization, concentration, of consciousness are of its essence." Attention has also been described as the allocation of limited cognitive processing resources. Attention is manifested by an attentional bottleneck, in terms of the amount of data the brain can process each second; for example, in human vision, less than 1% of the visual input data stream of 1MByte/sec can enter the bottleneck, leading to inattentional blindness. Attention remains a crucial area of investigation within education, psychology, neuroscience, cognitive neuroscience, and neuropsychology. Areas of activ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Serial Position Effect
Serial-position effect is the tendency of a person to recall the first and last items in a series best, and the middle items worst. The term was coined by Hermann Ebbinghaus through studies he performed on himself, and refers to the finding that recall accuracy varies as a function of an item's position within a study list. When asked to recall a list of items in any order ( free recall), people tend to begin recall with the end of the list, recalling those items best (the recency effect). Among earlier list items, the first few items are recalled more frequently than the middle items (the primacy effect). One suggested reason for the primacy effect is that the initial items presented are most effectively stored in long-term memory because of the greater amount of processing devoted to them. (The first list item can be rehearsed by itself; the second must be rehearsed along with the first, the third along with the first and second, and so on.) The primacy effect is reduced when i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of the longest-running newspapers in the United States, the ''Times'' serves as one of the country's Newspaper of record, newspapers of record. , ''The New York Times'' had 9.13 million total and 8.83 million online subscribers, both by significant margins the List of newspapers in the United States, highest numbers for any newspaper in the United States; the total also included 296,330 print subscribers, making the ''Times'' the second-largest newspaper by print circulation in the United States, following ''The Wall Street Journal'', also based in New York City. ''The New York Times'' is published by the New York Times Company; since 1896, the company has been chaired by the Ochs-Sulzberger family, whose current chairman and the paper's publ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hill And Wang
Hill & Wang is an American book publishing company focused on American history, world history, and politics. It is a division of Farrar, Straus and Giroux. Hill & Wang was founded as an independent publishing house in 1956 by Arthur Wang (1917/18–2005) and Lawrence Hill, who were both working at A. A. Wyn. They bought backlist books from Wyn and started Dramabooks, publishing plays in trade paperback, then a new format. The series included Jean Cocteau, Arthur L. Kopit and Lanford Wilson. In 1959, Arthur Wang acquired Elie Wiesel's Holocaust memoir, ''Night'', which had been turned down by several English-language publishers, publishing it in 1960. They continued to build the Hill & Wang list to include such authors as Roland Barthes, Langston Hughes, and American historians Stanley Kutler and William Cronon. In 1971, the two sold Hill & Wang to Farrar, Straus and Giroux,Henry Raymont"Farrar, Straus Gets Hill & Wang" ''The New York Times'', 29 September 1971. Retrieved 8 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychology Today
''Psychology Today'' is an American media organization with a focus on psychology and human behavior. The publication began as a bimonthly magazine, which first appeared in 1967. The print magazine's reported circulation is 275,000 as of 2023. The ''Psychology Today'' website features therapist and health professional directories and hundreds of blogs written by a wide variety of psychologists, psychiatrists, counselors, social workers, medical doctors, marriage and family therapists, anthropologists, sociologists, and science journalists. ''Psychology Today'' is among the oldest media outlets with a focus on behavioral science. Its mission is to cover all aspects of human behavior so as to help people better manage their own health and wellness, adjust their mindset, and manage a range of mental health and relationship concerns. ''Psychology Today'' content and its therapist directory are found in 20 countries worldwide. ''Psychology Today'''s therapist directory is t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Restaurant Menus
A restaurant is an establishment that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and Delivery (commerce), food delivery services. Restaurants vary greatly in appearance and offerings, including a wide variety of cuisines and Customer service, service models ranging from inexpensive fast-food restaurants and cafeterias to mid-priced family restaurants, to high-priced luxury establishments. Etymology The word derives from the early 19th century, taken from the French language, French word 'provide meat for', Literal translation, literally 'restore to a former state' and, being the present participle of the verb, the term ''restaurant'' may have been used in 1507 as a "restorative beverage", and in correspondence in 1521 to mean 'that which restores the strength, a fortifying food or remedy'. History A public eating establishment similar to a restaurant is mentioned in a 512 B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
