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McDonald's Subsidiaries
McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese chain Mixue Ice Cream & Tea. Brothers Richard and Maurice McDonald founded McDonald's in San Bernardino, California, in 1940 as a hamburger stand, and soon Franchising, franchised the company. The logo, the Golden Arches, was introduced in 1953. In 1955, the businessman Ray Kroc joined McDonald's as a franchise agent and bought the company in 1961. In the years since, it has expanded internationally. Today, McDonald's has over 50,000 restaurant locations worldwide, with around a quarter in the US. Other than food sales, McDonald's generates income through its ownership of 70% of restaurant buildings and 45% of the underlying land (which it leases to its franchisees). In 2018, McDonald's was the world's second-largest private employer with 1 ...
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Golden Arches
The Golden Arches are the symbol of McDonald's, the global fast-food restaurant chain. Originally, real arches were part of the restaurant design. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's". They are widely regarded to be one of the most recognizable logos in the world. History In 1952, brothers Richard and Maurice McDonald decided they needed a new building to house their hamburger restaurant in San Bernardino, California. They wanted this building to have an entirely new design which would achieve two goals: even greater efficiency, and an eye-catching appearance. They interviewed at least four architects altogether, finally choosing Stanley Clark Meston, an architect practicing in nearby Fontana, in late 1952. The arches had a direct bearing on the interviewing process and their choice of Meston: the first architect they interviewed objec ...
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Doing Business As
A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with a relevant government body is often required. In a number of countries, the phrase "trading as" (abbreviated to t/a) is used to designate a trade name. In the United States, the phrase "doing business as" (abbreviated to DBA, dba, d.b.a., or d/b/a) is used,Pinkerton's, Inc. v. Superior Court'', 49 Cal. App. 4th 1342, 1348-49, 57 Cal. Rptr. 2d 356, 360 (1996) (collecting cases and explaining term of art "doing business as" (DBA)). among others, such as assumed business name or fictitious business name. In Canada, "operating as" (abbreviated to o/a) and "''trading as''" are used, although "''doing business as''" is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their for ...
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Criticism Of McDonald's
The American restaurant chain McDonald's has been criticised for numerous aspects of its business, including the health effects of its products, its treatment of employees, the environmental impact of its operations, and other business practices. Food In the late 1980s, Phil Sokolof, a millionaire businessman who had suffered a heart attack at the age of 43, took out full-page newspaper ads in New York, Chicago, and other large cities accusing McDonald's menu of being a threat to American health, and asking them to stop using beef tallow to cook their french fries. In 1990, activists from a small group known as London Greenpeace (no connection to the international group Greenpeace) distributed leaflets entitled ''What's wrong with McDonald's?'', criticizing its environmental, health, and labor record. The corporation wrote to the group demanding they desist and apologize, and, when two of the activists refused to back down, sued them for Defamation, libel leading to the "McLibe ...
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Cheeseburgers
A cheeseburger is a hamburger with one or more slices of melted cheese on top of the meat patty, added near the end of the cooking time. Cheeseburgers can include variations in structure, ingredients and composition. As with other hamburgers, a cheeseburger may include various condiments and other toppings such as lettuce, tomato, onion, pickles, bacon, avocado, mushrooms, mayonnaise, ketchup, and mustard. In fast food restaurants across the United States, processed cheese is usually used, although other meltable cheeses are used, such as cheddar, Swiss, mozzarella, blue cheese, or pepper jack. Virtually all restaurants that sell hamburgers also offer cheeseburgers. Origins By the late 19th century, the vast grasslands of the Great Plains had been opened up for cattle ranching. This made it possible for many Americans to consume beef almost daily. The hamburger remains as one of the cheapest forms of beef in America. Adding cheese to hamburgers became popular in the 19 ...
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List Of McDonald's Products
McDonald's is one of the world's largest fast food chains, founded in 1940 in San Bernardino, California, and incorporated in Des Plaines, Illinois, in 1955. Since then, McDonald's has become a household name across the world, known for selling a variety of convenience food items at thousands of locations worldwide. While it was under the control of Richard and Maurice McDonald, McDonald's strictly limited its menu to a few core items, but since acquisition of controlling interest by Ray Kroc, McDonald's has experimented with a number of different offerings on the menu. In 2007, McDonald's had 85 items on its menu; by 2013 this number had risen to 145 items. Hamburgers McDonald's beef Patty, patties are cooked from frozen, and seasoned with salt and ground pepper. This list is based on core menu items in the United States, with some additions from global and local products. Hamburger The Hamburger (formerly known as the Burger in some countries) consists of a meat patty, ketc ...
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HowStuffWorks
HowStuffWorks is an American commercial infotainment website founded by professor and author Marshall Brain, to provide its target audience an insight into the way many things work. The site uses various media to explain complex concepts, terminology, and mechanisms—including photographs, diagrams, videos, animations, and articles. The website was acquired by Discovery Communications in 2007, but was sold to Blucora in 2014. The site has since expanded out into podcasting, focusing on factual topics. In December 2016, HowStuffWorks, LLC became a subsidiary of OpenMail, LLC, later renamed System1. In 2018, the podcast division of the company, which had been spun-off by System1 under the name Stuff Media, was acquired by iHeartMedia for $55 million. History In 1998, then North Carolina State University instructor Marshall Brain (1961–2024), started the site as a hobby. In 1999, Brain raised venture capital and formed HowStuffWorks, Inc. In March 2002, HowStuffWorks wa ...
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Big Mac
The Big Mac is a brand of hamburger sold by the international fast food restaurant chain McDonald's. It was introduced by a Greater Pittsburgh Region, Greater Pittsburgh area Franchising, franchisee in 1967 and expanded nationwide in 1968, and is widely regarded as the company's flagship product. The hamburger features a three-slice sesame seed bun, sesame-seed bun containing two beef patties, one slice of cheese, shredded lettuce, pickles, minced onions, and a Thousand Island dressing, thousand island-type dressing advertised as "special sauce". Seasonal and regional variants have been offered, including chicken versions. The Big Mac is known worldwide and often used as a symbol of American capitalism and decadence. ''The Economist'' has used it as a reference point for comparing the cost of living in different countries – the Big Mac Index – as it is so widely available and is comparable across markets. History The Big Mac was created by Jim Delligatti, who stated later ...
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French Fries
French fries, or simply fries, also known as chips, and finger chips (Indian English), are '' batonnet'' or '' julienne''-cut deep-fried potatoes of disputed origin. They are prepared by cutting potatoes into even strips, drying them, and frying them, usually in a deep fryer. Pre-cut, blanched, and frozen russet potatoes are widely used, and sometimes baked in a regular or convection oven, such as an air fryer. French fries are served hot, either soft or crispy, and are generally eaten as part of lunch or dinner or by themselves as a snack, and they commonly appear on the menus of diners, fast food restaurants, pubs, and bars. They are typically salted and may be served with ketchup, vinegar, mayonnaise, tomato sauce, or other sauces. Fries can be topped more heavily, as in the dishes of poutine, loaded fries or chili cheese fries, and are occasionally made from sweet potatoes instead of potatoes. Preparation The standard method for cooking french fries is deep f ...
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Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other countries. It is headquartered in Bentonville, Arkansas. The company was founded in 1962 by brothers Sam Walton and Bud Walton, James "Bud" Walton in nearby Rogers, Arkansas. It also owns and operates Sam's Club retail warehouses. Walmart has 10,586 stores and clubs in 24 countries, operating under 46 different names. Walmart is the List of largest companies by revenue, world's largest company by revenue, according to the Fortune Global 500, ''Fortune'' Global 500 list in October 2022. Walmart is also the List of largest United States–based employers globally, largest private employer in the world, with 2.1 million employees. It is a publicly traded family-owned business (the largest such business in the world), as the company ...
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Franchising
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In return, the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a franchise agreement. The word ''franchise'' is of Anglo-French derivation—from , meaning 'free'—and is used both as a noun and as a (transitive) verb. For the franchisor, use of a franchise system is an alternative business growth strategy, compared to expansion through corporate owned outlets or "chain stores". Adopting a franchise system business growth strategy for the sale and distribution of goods and services minimizes the franchisor's capital investment and liability risk. Franchising is rarely an equal partnership, especially in t ...
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Hamburger
A hamburger (or simply a burger) consists of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun or bread roll. The patties are often served with cheese, lettuce, tomato, onion, pickles, bacon, or chilis with condiments such as ketchup, mustard, mayonnaise, relish or a "special sauce", often a variation of Thousand Island dressing, and are frequently placed on sesame seed buns. A hamburger patty topped with cheese is called a cheeseburger. Under some definitions, and in some cultures, a hamburger is considered a sandwich. Hamburgers are typically associated with fast-food restaurants and diners but are also sold at other restaurants, including high-end establishments. There are many international and regional variations of hamburgers. Some of the largest multinational fast-food chains feature burgers as one of their core products: McDonald's Big Mac and Burger King's Whopper have become global icons of American culture. Etymology an ...
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