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Master Of Business Communication
The ''Master of Business Communication'' (MBC) is a specialized academic degree typically conferred by a business school. The degree incorporates many elements of the Master of Business Administration MBA degree with a specialized focus on corporate communications, public relations and marketing communications. The degree typically requires three years of full-time study but may take longer when undertaken on a part-time basis. It is evident that some institutions are offering the degree in similar structure to the MBA. The aim of the program is to educate on the interdisciplinary principles of business management Business administration is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. Overview The administration of a business includes the performance o ... as they apply to the corporate communicator. References {{Academic degrees Business Communication, Master Busi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Academic Degree
An academic degree is a qualification awarded to a student upon successful completion of a course of study in higher education, usually at a college or university. These institutions often offer degrees at various levels, usually divided into undergraduate and postgraduate degrees. The most common undergraduate degree is the bachelor's degree, although some educational systems offer lower-level undergraduate degrees such as associate degree, associate and foundation degree, foundation degrees. Common postgraduate degrees include engineer's degrees, master's degrees and doctorates. In the UK and countries whose educational systems are based on the British system, honours degrees are divided into classes: first, second (broken into upper second, or 2.1, and lower second, or 2.2) and third class. History Emergence of the doctor's and master's degrees and the licentiate The doctorate (Latin: ''doceo'', "I teach") first appeared in Middle Ages, medieval Europe as a license to t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Master Of Business Administration
A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular area but an MBA is normally intended to be a general program. It originated in the United States in the early 20th century when the country industrialized and companies sought scientific management. MBA programs in the United States typically require completing about forty to sixty semester credit hours, much higher than the thirty semester credit hours typically required for other US master's degrees that cover some of the same material. The UK-based Association of MBAs accreditation requires "the equivalent of at least 1,800 hours of learning effort", equivalent to 45 US semester credit hours or 90 European ECTS credits, the same as a standard UK master's degree. Accreditation bodies for business schools and MBA programs ensure cons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Communications
Corporate communication(s) is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable point of view among stakeholders on which a company depends. Riel, Cees B.M. van; Fombrun, Charles J. (2007). Essentials Of Corporate Communication: Abingdon & New York: Routledge. . It is the messages issued by a corporate organization, body or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethics. Corporate communication helps organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organisation. 1. It enables people to exchange necessary information and 2. It helps to set member ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Communications
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to their desired market, or the market in general. It can also include the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, Sponsor (commercial), sponsorship, communication, public relations, social media, customer journey and Promotion (marketing), promotion. MC are made up of the marketing mix which is made up of the 4 Ps: Price, Promotion, Place and Product, for a business selling goods, and made up of 7 Ps: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, product sales, branding, advertising campaigns, events, and online pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Management
Business administration is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. Overview The administration of a business includes the performance or management of business operations and decision-making, as well as the efficient organization of people and other resources to direct activities towards common goals. In general, "administration" refers to the broader management function, including the associated finance, personnel and MIS services. Administration can refer to the bureaucratic or operational performance of routine office tasks, usually internally oriented and reactive rather than proactive. Administrators, broadly speaking, engage in a common set of functions to meet an organization's goals. Henri Fayol (1841–1925) described these "functions" of the administrator as " the five elements of administration". According to Fayol, the five functions of management are pla ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Master's Degrees
A master's degree (from Latin ) is a postgraduate academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice. A master's degree normally requires previous study at the bachelor's degree, bachelor's level, either as a separate degree or as part of an integrated course. Within the area studied, master's graduates are expected to possess advanced knowledge of a specialized body of theoretical and applied topics; high order skills in analysis [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
