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Loyalty Marketing
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines. The discipline of customer loyalty marketing has been around for many years, but expansions from it merely being a model for conducting business to becoming a vehicle for marketing and advertising have made it omnipresent in consumer marketing organizations since the mid- to late-1990s. Some of the newer loyalty marketing industry insiders, such as Fred Reichheld, have claimed a strong link between customer loyalty marketing and customer referral. In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced by "c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Strategy
Marketing strategy refers to efforts undertaken by an Organizational structure, organization to increase its sales and achieve competitive advantage. In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information. Strategic marketing emerged in the 1970s and 1980s as a distinct field of study, branching out of strategic management. Marketing strategies concern the link between the organization and its customers, and how best to leverage resources within an organization to achieve a competitive advantage. In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new avenues for customer engagement and data-driven decision-making. Marketing management versus marketing strategy The terms “strategic” and “managerial” marketing distinguish between two processes, each with different goals and concep ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Breakfast Cereal
Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies. Although warm, cooked cereals like oat Oatmeal, meal, maize grits, and wheat Farina (food), farina have the longest history as traditional breakfast foods, branded and ''ready-to-eat cold cereals'' (many produced via the process of Food extrusion, extrusion) appeared around the late 19th century. These processed, precooked, packaged cereals are most often served in a quick and simple preparation with dairy products, traditionally cow's milk. These modern cereals can also be paired with yogurt, yoghurt or Plant milk, plant-based milks, or eaten plain. Fruit or Nut (fruit), nuts are sometimes added, and may enhance the nutritional benefits. Some companies promote their products for the health benefits that come from eating oat-based and high-Dietary fiber, fiber cereals. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lancaster Caramel Company
The Lancaster Caramel Company was an American candy company based in Lancaster, Pennsylvania. It was founded by Milton S. Hershey in 1886, and was his first successful candy company which helped him build a reputation. History The business was first located in a warehouse on the west side of South Duke Street near Vine Street. However, the facilities lacked a boiler to cook the caramels and Hershey soon moved to an old factory building on Church Street that had once housed the Edison Electric Plant. The early months were a struggle, but a British candy importer placed a large order and the cashier at the Lancaster County National Bank backed a loan, enabling Hershey to purchase supplies. As the business began to grow, Hershey expanded into other parts of the factory building. By 1894 the Lancaster Caramel Company employed approximately 1300 workers. In 1891 Hershey acquired three lots and a small factory in Mount Joy, Pennsylvania and the new factory soon began caramel productio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Baseball Cards
A baseball card is a type of trading card relating to baseball, usually printed on cardboard, silk, or plastic. In the 1950s, they came with a stick of gum and a limited number of cards. These cards feature one or more baseball players, teams, stadiums, or celebrities. Baseball cards are most often found in the Contiguous United States but are also common in Puerto Rico or countries such as Canada, Cuba, South Korea and Japan, where top-level leagues are present with a substantial fan base to support them. Some notable companies producing baseball cards include Topps and Panini Group. Previous manufacturers include Fleer (now a brand name owned by Upper Deck Company, Upper Deck), Bowman Gum, Bowman (now a brand name owned by Topps), and Donruss (now a brand name owned by Panini). Baseball card production peaked in the late 1980s and many collectors left the hobby disenchanted after the 1994-95 MLB strike. However, baseball cards are still among the most sought collectibles of al ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bubble Gum Card
A trading card (or collectible card) is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing (fictional or real) and a short description of the picture, along with other text (attacks, statistics, or trivia). When traded separately, they are known as singles. There is a wide variation of different types of cards. Trading cards are traditionally associated with sports (baseball cards are particularly common) but can also include subjects such as ''Pokémon'' and other non-sports trading cards. These often feature cartoons, comic book characters, television series and film stills. In the 1990s, cards designed specifically for playing games became popular enough to develop into a distinct category, collectible card games. These games are mostly fantasy-based gameplay. Fantasy art cards are a subgenre of trading cards that focus on the artwork. History Origins Trade cards are the ancestors of cigarette ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tea Card
Since the 17th century the United Kingdom has been one of the world's largest consumers of tea, with an average annual ''per capita'' supply of . Originally an upper-class drink in Europe, tea gradually spread through all classes, eventually becoming common. It is still considered an important part of the British identityWoodruff D. Smith, "Complications of the Commonplace: Tea, Sugar, and Imperialism". ''Journal of Interdisciplinary History'' (Autumn 1992), 259–277. and is a prominent feature of British culture and society. In Northern Ireland and in the rest of the United Kingdom tea drinking blends and preferences vary. Although typically served with milk, it is also common to drink certain varieties black or with lemon. Sugar is a popular addition to any variety. Everyday tea, such as English breakfast tea, served in a mug with milk and sugar is a popular combination. Sandwiches, crumpets, scones, cake, or biscuits often accompany tea, which gave rise to the prominent Br ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trading Cards
A trading card (or collectible card) is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing (fictional or real) and a short description of the picture, along with other text (attacks, statistics, or trivia). When traded separately, they are known as singles. There is a wide variation of different types of cards. Trading cards are traditionally associated with sports (baseball cards are particularly common) but can also include subjects such as ''Pokémon'' and other non-sports trading cards. These often feature cartoons, comic book characters, television series and film stills. In the 1990s, cards designed specifically for playing games became popular enough to develop into a distinct category, collectible card games. These games are mostly fantasy-based gameplay. Fantasy art cards are a subgenre of trading cards that focus on the artwork. History Origins Trade cards are the ancestors of cigarette an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Cards
A trade card is a small card, similar to a visiting card, formerly distributed to advertise businesses. Larger than modern business cards, they could be rectangular or square, and often featured maps useful for locating a business in the days before house numbering. They first became popular at the end of the 17th century in Paris, Lyon and London. Definition The term, trade card, refers to a varied group of items made of paper or of card of varying sizes and shapes. Trade cards evolved in different ways in Britain, America and Europe, giving rise to wide variation in their format and design. The characteristic features of a trade card are that it is a small printed item, used by merchants and traders to give to their customers for their use as an aid to memory. Trade cards were sufficiently small so that they could be carried in the gentleman's pocket or lady's purse. History In its original sense, the "trade" in ''trade card'' refers to its use by the proprietor of a busine ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cigarette Cards
Cigarette cards are trading cards issued by tobacco manufacturers to stiffen cigarette packaging and advertise cigarette brands. Between 1875 and the 1940s, cigarette companies often included collectible cards with their packages of cigarettes. Cigarette card sets document popular culture from the turn of the century, often depicting the period's actresses, costumes, and sports, as well as offering insights into mainstream humour and cultural norms. History Beginning in 1879, cards depicting actresses, baseball players, Native American chiefs, boxers, national flags, or wild animals were issued by the U.S.-based Allen & Ginter tobacco company. These are considered to be some of the first cigarette cards. Other tobacco companies such as Goodwin & Co. soon followed suit. They first emerged in the U.S., then the UK, then, eventually, in many other countries. In the UK, W.D. & H.O. Wills in 1887 were one of the first companies to include advertising cards with their cigarett ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Betty Crocker
Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was created by the Washburn-Crosby Company in 1921 to give a personalized response to consumer product questions. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages. A portrait of Betty Crocker appears on printed advertisements, product packaging, and cookbooks. The character was developed in 1921 following a unique Gold Medal Flour promotion featured in the ''Saturday Evening Post''. The ad asked consumers to complete a jigsaw puzzle and mail it to the then Washburn-Crosby Company, later General Mills, in Minneapolis, Minnesota. In return, they would receive a pincushion shaped like a bag of flour. Along with 30,000 completed puzzles came several hundred letters with cooking-related questions. Realizing that especially housewives would want advice from a fellow woman, the comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ovaltine
Ovaltine, also known by its original name Ovomaltine, is a brand of milk flavouring product made with malt extract, sugar (except in Switzerland), and whey. Some flavours also have cocoa. Ovaltine, a registered trademark of Associated British Foods, is made by Wander AG, a subsidiary of Twinings, which acquired the brand from Novartis in 2002, except in the United States, where Nestlé acquired the rights separately from Novartis in the late 2000s. History Ovaltine was developed in 1904 by chemist (1867–1950), in Bern, Switzerland, where it is also known by its original name, Ovomaltine (from , Latin for "egg", and ''malt'', which were originally its key ingredients). In 1927, the factory moved out to the village of Neuenegg, a short distance west of Bern, where it is still produced. Ovomaltine was exported to Britain as ''Ovaltine'' in 1909. A factory was built in Kings Langley, which took it to the United States as well. By 1915, Ovaltine was being manufactured in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Skelly Oil
Skelly Oil Company was a medium-sized oil company founded in 1919 by William Grove (Bill) Skelly, Chesley Coleman Herndon and Frederick A. Pielsticker in Tulsa, Oklahoma. J. Paul Getty acquired control of the company during the 1930s. It became defunct when fully absorbed by Getty Oil Company in 1974, and the disused Skelly brand logo was revived by Nimmons-Joliet Development Corp. in 2012. History Founding Bill Skelly (1878–1957) came to Oklahoma from Pennsylvania in about 1913 where he worked as a mule skinner and tool dresser in the oil fields around Ardmore and Duncan, Oklahoma, prior to partnering with Jack Sanky, a/k/a, John S. Sankey to form Skelly - Sankey Oil Company in Duncan, Oklahoma, in 1915. An advertisement in ''The Pittsburgh Press'' on January 4, 1922, stated that Skelly Oil Company was formed to take over the oil properties of Skelly and of the Skelly - Sankey company. Chesley Coleman Herndon was a practicing attorney in Tulsa when he won several co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
