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Local Search Engine Optimisation
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", " organic", or "earned" results. In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. Local SEO, however, differs in that it is focused on optimizing a business's online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services. Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for local search. For example, local SEO is all about 'optimizing' your online presence to attract more busin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as "Organic search, organic" results) rather than direct traffic, referral traffic, social media traffic, or Online advertising, paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or Keyword research, keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visito ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Organic SEO
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher within a search engine results page (SERP), with the aim of either conver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Keyword (Internet Search)
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid search traffic (usually referred to as " organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher within a search engine results page (SERP), with the aim of either ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PageRank
PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google: Currently, PageRank is not the only algorithm used by Google to order search results, but it is the first algorithm that was used by the company, and it is the best known. As of September 24, 2019, all patents associated with PageRank have expired. Description PageRank is a link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element ''E'' is referred to as the ''PageRank of E'' and denoted by PR(E). A PageRank resu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Backlink
From the point of view of a given web resource (referent), a backlink is a regular hyperlink on another web resource (the referrer) that points to the referent. A ''web resource'' may be (for example) a website, web page, or web directory. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in Search engine results page, search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals. A Topical PageRank has been researched and implemented as well, which gives more weight to backlinks coming from the page of a same topic as a target page. Som ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Crawler
Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (''web spidering''). Web search engines and some other websites use Web crawling or spidering software to update their web content or indices of other sites' web content. Web crawlers copy pages for processing by a search engine, which Index (search engine), indexes the downloaded pages so that users can search more efficiently. Crawlers consume resources on visited systems and often visit sites unprompted. Issues of schedule, load, and "politeness" come into play when large collections of pages are accessed. Mechanisms exist for public sites not wishing to be crawled to make this known to the crawling agent. For example, including a robots.txt file can request Software agent, bots to index only parts of a website, or nothing at all. The number of In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Local Online Marketing
Local may refer to: Geography and transportation * Local (train), a train serving local traffic demand * Local, Missouri, a community in the United States Arts, entertainment, and media * ''Local'' (comics), a limited series comic book by Brian Wood and Ryan Kelly * ''Local'' (novel), a 2001 novel by Jaideep Varma * ''The Local'' (film), a 2008 action-drama film * ''The Local'', English-language news websites in several European countries Computing * .local, a network address component Mathematics * Local property, a property which occurs on ''sufficiently small'' or ''arbitrarily small'' neighborhoods of points * Local ring, type of ring in commutative algebra Other uses * Pub, a drinking establishment, known as a "local" to its regulars See also * * * Local group (other) * Locale (other) * Localism (other) * Locality (other) * Localization (other) * Locus (other) * Lokal (other) Lokal may refer to: ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Maps
Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panorama, interactive panoramic views of streets (Google Street View, Street View), real-time traffic conditions, and route planner, route planning for traveling by foot, car, bike, air (in Software release life cycle#Beta, beta) and public transportation. , Google Maps was being used by over one billion people every month around the world. Google Maps began as a C++ desktop program developed by brothers Lars Rasmussen (software developer), Lars and Jens Eilstrup Rasmussen, Jens Rasmussen, Stephen Ma and Noel Gordon in Australia at Where 2 Technologies. In October 2004, the company was acquired by Google, which converted it into a web application. After additional acquisitions of a geospatial data visualization company and a real-time traffic analyzer, Google Maps was launched in February 2005. The service's Front and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Knowledge Panel
The Knowledge Graph is a knowledge base from which Google serves relevant information in an infobox beside its search results. This allows the user to see the answer in a glance, as an instant answer. The data is generated automatically from a variety of sources, covering places, people, businesses, and more. The information covered by Google's Knowledge Graph grew quickly after launch, tripling its data size within seven months (covering 570 million entities and 18 billion facts). By mid-2016, Google reported that it held 70 billion facts and answered "roughly one-third" of the 100 billion monthly searches they handled. By May 2020, this had grown to 500 billion facts on 5 billion entities. There is no official documentation of how the Google Knowledge Graph is implemented. According to Google, its information is retrieved from many sources, including the ''CIA World Factbook'' and Wikipedia. It is used to answer direct spoken questions in Google Assistant and Google Home ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wikipedia
Wikipedia is a free content, free Online content, online encyclopedia that is written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and the wiki software MediaWiki. Founded by Jimmy Wales and Larry Sanger in 2001, Wikipedia has been hosted since 2003 by the Wikimedia Foundation, an American 501(c)(3) organization, nonprofit organization funded mainly by donations from readers. Wikipedia is the largest and most-read reference work in history. Initially available only in English language, English, Wikipedia exists list of Wikipedias, in over 340 languages. The English Wikipedia, with over million Article (publishing), articles, remains the largest of the editions, which together comprise more than articles and attract more than 1.5 billion unique device visits and 13 million edits per month (about 5edits per second on average) . , over 25% of Wikipedia's web traffic, traffic comes from the United States, while Jap ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wikidata
Wikidata is a collaboratively edited multilingual knowledge graph hosted by the Wikimedia Foundation. It is a common source of open data that Wikimedia projects such as Wikipedia, and anyone else, are able to use under the CC0 public domain license. Wikidata is a wiki powered by the software MediaWiki, including its extension for semi-structured data, the Wikibase. As of early 2025, Wikidata had 1.65 billion item statements ( semantic triples). Concept Wikidata is a document-oriented database, focusing on ''items'', which represent any kind of topic, concept, or object. Each item is allocated a unique persistent identifier called its ''QID'', a positive integer prefixed with the upper-case letter "Q". This makes it possible to provide translations of the basic information describing the topic each item covers without favouring any particular language. Some examples of items and their QIDs are , , , , and . Item ''labels'' do not need to be unique. For example, th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google My Business
Google Maps is a web mapping platform and consumer application offered by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panorama, interactive panoramic views of streets (Google Street View, Street View), real-time traffic conditions, and route planner, route planning for traveling by foot, car, bike, air (in Software release life cycle#Beta, beta) and public transportation. , Google Maps was being used by over one billion people every month around the world. Google Maps began as a C++ desktop program developed by brothers Lars Rasmussen (software developer), Lars and Jens Eilstrup Rasmussen, Jens Rasmussen, Stephen Ma and Noel Gordon in Australia at Where 2 Technologies. In October 2004, the company was acquired by Google, which converted it into a web application. After additional acquisitions of a geospatial data visualization company and a real-time traffic analyzer, Google Maps was launched in February 2005. The service's Front and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
