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Livestreaming E-commerce In China
Livestreaming e-commerce in China (also known as live commerce or livestream shopping; ) was initiated by fashion e-commerce platform Mogujie in 2016. In the same year, it was picked up and gradually made popular by Alibaba, who turned live commerce into a fixture in its annual Singles' Day shopping festivals. Market size in China After a three-year development period between 2016 and 2018, China’s livestreaming e-commerce industry became popular in 2019. Today, it is a well-established ecosystem which in 2020 counted over 8,800 companies and 1.23 million live hosts, known in China as Key Opinion Leaders (KOLs), according to Shanghai-based new retail research firm iResearch. In 2020, the top two KOL, Austin Li and Viya, alone, sold 9.1 Million RMB in Alibaba's Single's Day pre-sale. According to the 47th Statistical Report on China’s Internet Development, released in February 2021 by China Internet Network Information Center (CNNIC), the number of livestream e-commerce use ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Livestream Shopping
Livestream shopping (also known as live video shopping) is used by brands to promote and sell products through livestreams on digital platforms, often in collaboration with influencers. The aim is to provide consumers with an immersive and interactive experience, allowing them to ask questions and buy products during the livestream. It started in Asia in 2017 and then expanded to the rest of the world over the following years. Terminology & phenomenon Live streaming is a type of streaming that allows, through the Internet, to transmit or receive a particular content while the event is taking place: in this case the event is a live presentation of a product followed by consumers from different locations. Livestream shopping consists, indeed, in livestreams on digital platforms (e-commerce) or social media (Facebook, Instagram etc. ) in which an influencer promotes a product or a brand. While the influencer promotes, people can watch these livestreams and they can ask questions ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Multi-channel Network
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," in exchange for a percentage of the ad revenue from the channel. Name origin The term "multi-channel network" (MCN) was coined by former YouTube employee and Next New Networks co-founder Jed Simmons. It has since become standard vocabulary in the YouTube ecosystem. At the time of YouTube's acquisition of Next New Networks (2011), the word "Network" had a confusing meaning inside of YouTube considering its engineering culture. Prior to 2011 many names were used to describe YouTube channel companies, including Online Video Studio (OVS), Internet Television Company (ITC), YouTube Network or simply Network. Due to confusion both in the market and internally, YouTube senior executive Dean Gilbert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CNN Business
CNN Business (formerly CNN Money) is a financial news and information website, operated by CNN. The website was originally formed as a joint venture between CNN.com and Time Warner's '' Fortune'' and ''Money'' magazines. Since the spin-off of Time Warner's publishing assets as Time Inc. (and their subsequent sale to Meredith Corporation and later, to IAC's Dotdash), the site has since operated as an affiliate of CNN. History CNN Money launched in 2001, replacing CNNfn's website. Time Warner had also announced an intention to relaunch the CNNfn television network under the CNN Money moniker, but those plans were apparently scrapped. Prior to June 2014, the website was operated as a joint venture between CNN and two Time Warner-published business magazines; '' Fortune'' and ''Money''. In June 2014, Time Warner's publishing assets were spun-out as Time Inc.; as a result, all three properties launched separate web presences, and CNN Money introduced a new logo that removed the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
China's Ministry Of Commerce
The Ministry of Commerce of the People's Republic of China (MOFCOM) is a cabinet-level executive agency of the State Council of China. It is responsible for formulating policy on foreign trade, export and import regulations, foreign direct investments, consumer protection, market competition (competition regulator) and negotiating bilateral and multilateral trade agreements. It is in charge of the administration of foreign trade pursuant to the Foreign Trade Law. The current Commerce minister is Wang Wentao. History Before October 1949, the Ministry of Economic Affairs was the governing agency of the Republic of China on the mainland responsible for economic trade issues. The agency was created in 1931 and reorganized in 1937. In November 1949, a month after the People's Republic of China was established, the Chinese Communist Party formed the Ministry of Trade (贸易部) while the MOEA continued to operate in Taiwan and several other islands In August 1952, the Minis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
South China Morning Post
The ''South China Morning Post'' (''SCMP''), with its Sunday edition, the ''Sunday Morning Post'', is a Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunningham, it has remained Hong Kong's newspaper of record since British colonial rule. Editor-in-chief Tammy Tam succeeded Wang Xiangwei in 2016. The ''SCMP'' prints paper editions in Hong Kong and operates an digital media, online news website. The newspaper circulation, newspaper's circulation has been relatively stable for years—the average daily circulation stood at 100,000 in 2016. In a 2019 survey by the Chinese University of Hong Kong, the ''SCMP'' was regarded relatively as the most credible paid newspaper ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cyberspace Administration Of China
The Cyberspace Administration of China (CAC; ) is the central internet regulator, censor, oversight, and control agency for the People's Republic of China. The office also holds the administrative title of the party's Office of the Central Cyberspace Affairs Commission (). The CAC is the majority owner of the China Internet Investment Fund, which has ownership stakes in technology firms such as ByteDance, Weibo Corporation, SenseTime, and Kuaishou. Structure The CAC is involved in the formulation and implementation of policy on a variety of issues related to the Chinese Internet. It is under direct jurisdiction of the Central Cyberspace Affairs Commission, a party institution subordinate to the Central Committee of the Chinese Communist Party. The Director of both the state and party institutions is Zhuang Rongwen (庄荣文), who serves concurrently as the Deputy Head of the party's Central Propaganda Department and deputy director of the state's State Council Informat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Privacy
Internet privacy involves the right or mandate of personal privacy concerning the storing, re-purposing, provision to third parties, and displaying of information pertaining to oneself via Internet. Internet privacy is a subset of data privacy. Privacy concerns have been articulated from the beginnings of large-scale computer sharing. Privacy can entail either personally identifiable information (PII) or non-PII information such as a site visitor's behavior on a website. PII refers to any information that can be used to identify an individual. For example, age and physical address alone could identify who an individual is without explicitly disclosing their name, as these two factors are unique enough to identify a specific person typically. Other forms of PII may soon include GPS tracking data used by apps, as the daily commute and routine information can be enough to identify an individual. It has been suggested that the "appeal of online services is to broadcast personal inf ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
State Administration For Market Regulation
The State Administration for Market Supervision (SAMR) (), is the ministerial-level agency directly under the State Council of the People's Republic of China in charge of regulating areas such as market competition, monopolies, intellectual property, and drug safety. It is mainly responsible for the comprehensive market supervision and management, unifying the registration of market entities and establishing information disclosure and sharing mechanisms; organizing the comprehensive law enforcement of market supervision, undertaking unified anti-monopoly law enforcement, regulating and maintaining market order; organizing the implementation of the strategy of strengthening the country by quality, and is responsible Industrial product quality and safety, food safety, special equipment safety supervision; unified management of measurement standards, inspection and testing, certification and accreditation. The Administration was created in the 2018 Chinese overhaul of government adm ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viya (influencer)
Huang Wei ( zh, c=黄薇, p=Huáng Wēi, born 7 September 1985), commonly known by her stage name Viya ( zh, c=薇娅, p=Wēiyà) is a Chinese social media personality known for using livestreams on Taobao Live to sell various items as a form of influencer marketing. Her prowess at selling items, including many high-priced ones, has gained her the moniker "queen of livestreaming". In December 2021, she was fined $210 million for tax evasion as part of a greater crackdown on entertainers and investors, the biggest fine for a livestreamer in China. Career Being born in a retailer family in Anhui province, Huang opened her first store, located in Beijing, at the age of 18 and worked in the "front" selling apparel and modeling while her boyfriend (now husband) Dong Haifeng took care of back-end and inventory operations. She performed on Anhui TV's talent show "Super Idol" and became a member of a music group for some time before going back to the shopping business and opening more store ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Qianxun Group
Qianxun Group () is a content livestream agency. It attained media attention for representing Viya (), one of China's most popular influencers, noted for having sold a rocket for RMB 40 million during a live session in April 2020. Backed by Legend Holdings and Yunfeng Capital, Qianxun is considered one of the main multi-channel networks (MCNs) in China. History Qianxun was founded as a company in February 2017 in Hangzhou, Zhejiang province, by Viya and her husband Huang Haifeng. Since then, the company was transformed into a group of companies, the Qianxun Group. According to the information from Tianyan, there are 36 member companies under Qianxun Group, and the core company is Qianxun (Hangzhou) Holding Co., Ltd. Among these 36 companies, only 8 were established before 2020. Qianxun has received a number of awards from Taobao, including the top Taobao Livestreaming Agency in 2018, and 14 additional awards in 2020. In November 2019, Qianxun's top livestreamer Viya partn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Li Jiaqi (beauty Influencer)
Li Jiaqi ( zh, c=李佳琦, p=Lǐ Jiāqí; born 7 June 1992), also known by his English name, Austin Li, is a Chinese streamer, social media influencer, and entrepreneur focusing on beauty and cosmetics. He is often referred to as the "Lipstick King" ( zh, s=口红一哥, p=Kǒuhóng yīgē). Li is known for the large volume of sales his streams generate. Early life and education Li was born in Yueyang, Hunan province. Li attended Nanchang University, studying dance, but left before earning his degree. Career Li began his career as a L’Oréal shop assistant in Nanchang, Jiangxi province. Li began streaming on Taobao in 2017, and by the end of the year had earned an estimated $1.53 million. Li gained fame for his marathon streams, wherein he would apply several hundred different brands of lipstick to his lips over the course of several hours. (As of 2018, Li holds the Guinness World Record for most lipstick applications within 30 seconds — four.) On Singles' Day in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TechCrunch
TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 acquisition of AOL and Yahoo by Verizon, the site was owned by Verizon Media from 2015 through 2021. In 2021 Verizon sold its media assets, including AOL, Yahoo, and TechCrunch, to the private equity firm Apollo Global Management, and Apollo integrated them into a new entity called Yahoo. In addition to its news reporting, TechCrunch is also known for its Disrupt conference, an annual technology event hosted in several cities across United States, Europe, and China. History TechCrunch was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. As of 2013, TechCrunch was available in Engl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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