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KOBACO (Korea Broadcast Advertising Corporation)
Korea Broadcast Advertising Corporation (KOBACO; ) is the only media representative in South Korea operating as an agency that represents every terrestrial broadcasting company of South Korea for their broadcast advertising sales. KOBACO was established in 1981 and it was re-established as a government-funded public media representative in May 2012. History Beginnings KOBACO was established in 1981. 1980s After its establishment in 1981, KOBACO started broadcast advertising sales on behalf of MBC and KBS. KOBACO moved into the Press Center after its completion in 1985. The following years, KOBACO completed the construction of Namhan River Training Institute (now KOBACO Training Institute) and KOBACO Advertising Academy. In 1987, it established the KOBACO Advertising Academy. 1990s In 1991, KOBACO expanded its broadcast advertising sales on behalf of SBS. It also completed the third construction phase for Seoul Arts Center, Arirang Tower, and the Broadcasting Cente ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and the Sea of Japan to the east. Like North Korea, South Korea claims to be the sole legitimate government of the entire peninsula and List of islands of South Korea, adjacent islands. It has Demographics of South Korea, a population of about 52 million, of which half live in the Seoul Metropolitan Area, the List of largest cities, ninth most populous metropolitan area in the world; other major cities include Busan, Daegu, and Incheon. The Korean Peninsula was inhabited as early as the Lower Paleolithic period. Gojoseon, Its first kingdom was noted in Chinese records in the early seventh century BC. From the mid first century BC, various Polity, polities consolidated into the rival Three Kingdoms of Korea, kingdoms of Goguryeo, Baekje, and Sil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcasting In South Korea
Broadcasting is the distribution of audio audiovisual content to dispersed audiences via a electronic mass communications medium, typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, most implementations of electronic communication (early radio, telephone, and telegraph) were one-to-one, with the message intended for a single recipient. The term ''broadcasting'' evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as early as 1898. Over-the-air broadcasting is usually associated with radio and television, though ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies Of South Korea
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Government-owned Companies Of South Korea
State ownership, also called public ownership or government ownership, is the ownership of an industry, asset, property, or enterprise by the national government of a country or state, or a public body representing a community, as opposed to an individual or private party. Public ownership specifically refers to industries selling goods and services to consumers and differs from public goods and government services financed out of a government's general budget. Public ownership can take place at the national, regional, local, or municipal levels of government; or can refer to non-governmental public ownership vested in autonomous public enterprises. Public ownership is one of the three major forms of property ownership, differentiated from private, collective/cooperative, and common ownership. In market-based economies, state-owned assets are often managed and operated as joint-stock corporations with a government owning all or a controlling stake of the company's shares. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
International Advertising Association
The International Advertising Association (IAA) is a global association that represents marketers, ad agencies and mass media that carries advertisements. The association is headquartered in New York City and maintains chapters in 77 countries. History The association was founded on April 9, 1938 at the Harvard Club of New York by Thomas Ashwell, publisher of ''Export Trade & Shipper'' magazine, and 12 other advertising industry managers. Initially known as the Export Advertising Association, the association's goal is to exchange information about successful practices in international advertising. In 1954, the association adopted its current name. IAA as an international industry association positions itself as a platform for advertising industry issues, and as an organization that protects and advances the freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals by researching and providing advertising regulation l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daejeon
Daejeon (; ) is South Korea's list of cities in South Korea, fifth-largest metropolis, with a population of nearly 1.5 million. Located in a central lowland valley between the Sobaek Mountains and the Geum River, the city is known both as a technology and research center, and for its close relationship with the natural environment. Daejeon serves as a hub of transportation for major rail and road routes, and is approximately 50 minutes from the capital, Seoul, by Korea Train Express, KTX or Suseo high-speed railway, SRT high speed rail. Daejeon (along with Seoul, Gwacheon and Sejong City) is one of South Korea's administration hubs. The city is home to 23 universities and colleges, including KAIST, Korea Advanced Institute of Science and Technology (KAIST) and Chungnam National University, as well as government research institutes, and research and development centers for many chaebols such as Samsung, LG, mostly located in the city's ''Daedeok Innopolis, Daedeok Yeongu Danj ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gwangju
Gwangju (; ), formerly romanized as Kwangju, is South Korea's list of cities in South Korea, sixth-largest metropolis. It is a designated Special cities of South Korea, metropolitan city under the direct control of the central government's Home Minister. The city was also the capital of South Jeolla Province until the provincial office moved to the southern village of Namak, South Korea, Namak in Muan County in 2005 because Gwangju was promoted to a Special cities of South Korea, metropolitan city and was independent of South Jeolla Province. Its name is composed of the words ''gwang'' () meaning "light" and ''ju'' () meaning "province". Gwangju was historically recorded as ''Muju'' (), in which "Silla merged all of the land to establish the provinces of Gwangju, Ungju, Jeonju, Muju and various counties, plus the southern boundary of Goguryeo and the ancient territories of Silla" in the ''Samguk sagi.'' In the heart of the agricultural Jeolla region, the city is also famous for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daegu
Daegu (; ), formerly spelled Taegu and officially Daegu Metropolitan City (), is a city in southeastern South Korea. It is the third-largest urban agglomeration in South Korea after Seoul and Busan; the fourth-largest List of provincial-level cities of South Korea, metropolitan city in the nation with over 2.3 million residents; and the second-largest city after Busan in the Yeongnam Regions of Korea, region in southeastern South Korea. Daegu and the surrounding North Gyeongsang Province are often referred to as Daegu-Gyeongbuk, with a total population of over 5 million. Daegu is located in south-eastern Korea about from the coast, near the Geumho River and its mainstream, Nakdong River in Gyeongsang Province. The Daegu basin is the central plain of the Yeongnam List of regions of Korea, region. In ancient times, the Daegu area was part of the proto-kingdom Jinhan. Subsequently, Daegu came under the control of the Silla Kingdom, which unified the Korean Peninsula. During th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Busan
Busan (), officially Busan Metropolitan City, is South Korea's second list of cities in South Korea by population, most populous city after Seoul, with a population of over 3.3 million as of 2024. Formerly romanized as Pusan, it is the economic, cultural and educational center of southeastern South Korea, with its port being South Korea's busiest and the sixth-busiest in the world. The surrounding "Southeastern Maritime Industrial Region" (including Ulsan, South Gyeongsang Province, South Gyeongsang, Daegu, and part of North Gyeongsang Province, North Gyeongsang and South Jeolla Province, South Jeolla) is South Korea's largest industrial area. The large volumes of port traffic and urban population in excess of 1 million make Busan a Large-Port metropolis using the Southampton System of Port-City classification. As of 2019, Busan Port is the primary port in Korea and the world's sixth-largest container port. Busan is divided into 15 major administrative districts and a single co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Satellite Broadcasting
Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location.ITU Radio Regulations, Section IV. Radio Stations and Systems – Article 1.39, definition: ''Broadcasting-satellite service'' The signals are received via an outdoor parabolic antenna commonly referred to as a satellite dish and a low-noise block downconverter. A satellite receiver decodes the desired television program for viewing on a television set. Receivers can be external set-top boxes, or a built-in television tuner. Satellite television provides a wide range of channels and services. It is usually the only television available in many remote geographic areas without terrestrial television or cable television service. Different receivers are required for the two types. Some transmissions and channels are unencrypted and therefore free-to-air, while many other channels are transmitted with e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
