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Institute For Propaganda Analysis
The Institute for Propaganda Analysis (IPA) was a U.S.-based organization operating from 1937 to 1942, composed of social scientists, opinion leaders, historians, educators, and journalists. Created by Kirtley Mather, Edward A. Filene, and Clyde R. Miller, because of the general concern that increased amounts of propaganda were decreasing the public's ability to critical thinking, think critically. The IPA's purpose was to spark rational thinking and provide a guide to help the public have well-informed discussions on current issues. "To teach people how to think rather than what to think." The IPA focused on domestic propaganda issues that might become possible threats to the democratic ways of life. :For the IPA, Nazism, communism, the conservative anti-communist movement, England’s foreign policy, and Latin American dictatorships were all undemocratic. By labeling these group as such, the IPA promoted a democratic society based on freedom of speech and citizen participation in ...
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Kirtley Mather
Kirtley Fletcher Mather (February 13, 1888May 5, 1978) was an American geologist and faculty member at Harvard University. An expert on petroleum geology and mineralogy, Mather was a scholar, advocate for academic freedom, social activist, and critic of McCarthyism. He worked to harmonize the dialogue between science and religion, played a role in the Scopes Trial, Scopes "Monkey Trial", supported adult education programs and advocated for civil liberties. Early life Kirtley Mather was the second of six children born to William Green Mather and Julia Sabrina King. William Mather was the son of a Baptist minister. Mather is related to Increase Mather, Increase and Cotton Mather, well known New England Puritan ministers. They are all directly descended from Richard Mather, Rev. Richard Mather. The family's religious heritage would be significant in forming young Mather's social conscience. Mather was born and grew up in Chicago, Illinois and graduated from Bowen High School (Chi ...
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Charles A
Charles is a masculine given name predominantly found in English and French speaking countries. It is from the French form ''Charles'' of the Proto-Germanic name (in runic alphabet) or ''*karilaz'' (in Latin alphabet), whose meaning was "free man". The Old English descendant of this word was '' Ċearl'' or ''Ċeorl'', as the name of King Cearl of Mercia, that disappeared after the Norman conquest of England. The name was notably borne by Charlemagne (Charles the Great), and was at the time Latinized as ''Karolus'' (as in ''Vita Karoli Magni''), later also as '' Carolus''. Etymology The name's etymology is a Common Germanic noun ''*karilaz'' meaning "free man", which survives in English as churl (James (wikt:Appendix:Proto-Indo-European/ǵerh₂-">ĝer-, where the ĝ is a palatal consonant, meaning "to rub; to be old; grain." An old man has been worn away and is now grey with age. In some Slavic languages, the name ''Drago (given name), Drago'' (and variants: ''Drago ...
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F-scale (personality Test)
The California F-scale is a 1947 personality test designed by German Theodor W. Adorno and others to measure the " authoritarian personality". The ''F'' stands for ''fascist''. The F-scale measures responses on several different components of authoritarianism, such as conventionalism, authoritarian aggression, superstition and stereotypy, power and "toughness", destructiveness and cynicism, projectivity, and sex. Scores acquired from the F-scale could be directly associated with background components, educational level, and intellectual capacity. It is an indirect type of test that ensures the result would not be due to the individual's fake responses; this is possible because the purpose of the measurement and which attitude is being measured are initially concealed from the participants. The existence of this correlation could possibly affect the way in which the F-scale accurately measures the authoritarian personality syndrome. The F-scale has two principal purposes: it aims to ...
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Columbia University's Teachers College
Teachers College, Columbia University (TC) is the graduate school, graduate school of education affiliated with Columbia University, a Private university, private research university in New York City. Founded in 1887, Teachers College has been a part of Columbia University since 1898. History Founding and early history Teachers College was the first graduate school in the United States whose curriculum focused specifically on teacher education. In 1880, the Kitchen Education Association (KEA), also known as the Kitchen Garden Association, was founded by philanthropist Grace Hoadley Dodge, the daughter of wealthy businessman William E. Dodge Jr., William Dodge. The association's focus was to replace miniature kitchen utensils for other toys that were age-appropriate for kindergarten-aged girls. In 1884, the KEA was rebranded to the Industrial Education Association (IEA), in the spirit of widening its mission to boys and parents. Three years later, it moved to the former Uni ...
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Bandwagon Effect
The bandwagon effect is a psychological phenomenon where people adopt certain behaviors, styles, or attitudes simply because others are doing so. More specifically, it is a cognitive bias by which public opinion or behaviours can alter due to particular actions and beliefs rallying amongst the public. It is a psychological phenomenon whereby the rate of uptake of beliefs, ideas, fads and trends increases with respect to the proportion of others who have already done so. As more people come to believe in something, others also "hop on the bandwagon" regardless of the underlying evidence. Following others' actions or beliefs can occur because of conformism or deriving information from others. Much of the influence of the bandwagon effect comes from the desire to 'fit in' with peers; by making similar selections as other people, this is seen as a way to gain access to a particular social group. An example of this is fashion trends wherein the increasing popularity of a certain ...
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Card Stacking
Cherry picking, suppressing evidence, or the fallacy of incomplete evidence is the act of pointing to individual cases or data that seem to confirm a particular position while ignoring a significant portion of related and similar cases or data that may contradict that position. Cherry picking may be committed intentionally or unintentionally. The term is based on the perceived process of harvesting fruit, such as cherries. The picker would be expected to select only the ripest and healthiest fruits. An observer who sees only the selected fruit may thus wrongly conclude that most, or even all, of the tree's fruit is in a likewise good condition. This can also give a false impression of the quality of the fruit (since it is only a sample and is not a representative sample). A concept sometimes confused with cherry picking is the idea of gathering only the fruit that is easy to harvest, while ignoring other fruit that is higher up on the tree and thus more difficult to obtain (see ...
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Plain Folks
"Plain folks" is a form of propaganda and a logical fallacy. A plain folks argument is one in which the speaker presents themselves as an average Joe The terms average Joe, ordinary Joe, regular Joe, Joe Sixpack, Joe Lunchbucket, Joe Snuffy, Joe Blow, Joe Schmoe (for males), and ordinary Jane, average Jane, and plain Jane (for females), are used primarily in North America to refer to a comple ... — a common person who can understand and empathize with a listener's concerns. It is like the propaganda, bandwagon. The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience to the listener and knows why they may be skeptical or cautious about accepting the speaker's point of view. In this way, the speaker gives the audience a sense of trust and comfort, believing that the speaker and the audience share common goals and that they thus should agree with the speaker. References Propaganda techniques Deceptio ...
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Testimonial
In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word " endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing. Celebrity endorsements Advertisers have attempted to quantify and qualify the use of celebrities in their marketing campaigns by evaluating the awareness generated, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior. Social media such as Twitter have become increasingly popular mediums for celebrities to endorse brands and to attempt to influence purchasing behavior. According to a study by Zenith, social media ad spending was $29 billion in 2016 and is expected to rise to $50 billion in 2019. Advertising and marketing companies sponsor celebrities to tweet and infl ...
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Transfer (propaganda)
Transfer is a technique used in propaganda and advertising. Also known as association, this is a technique of projecting positive or negative qualities ( praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it. It evokes an emotional response, which stimulates the target to identify with recognized authorities. Often highly visual, this technique often utilizes symbols superimposed over other visual images. An example of common use of this technique in the United States is for the President to be filmed or photographed in front of the country's flag. Another technique used is celebrity endorsement. Example of using the method for negative purpose is association of LGBTQ with pedophilia that is used by the authorities and pro-government media in Russia. See also * Propaganda * Advertising * Persuasion * Gestalt psychology Gestalt psycholo ...
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Glittering Generalities
In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim. Their appeal is to emotions such as love of country and home, and desire for peace, freedom, glory, and honor. They ask for approval without examination of the reason. They are typically used in propaganda posters/advertisements and used by propagandists and politicians. Often they are catchphrases or slogans. Origins The term dates from the mid-19th century in the American context. Advocates for abolition of slavery argued that the institution was contradictory to the United States Declaration of Independence's statements that "all men are created equal" and possessed natural rights to "life, liberty, and the pursuit of happiness." Proslavery opponents countered that the Declaration was ...
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Name-calling
Name-calling is a form of argument in which insulting or demeaning labels are directed at an individual or group. This phenomenon is studied by a variety of academic disciplines such as anthropology, child psychology, and political science. It is also studied in rhetoric and a variety of other disciplines. In politics and public opinion Politicians sometimes resort to name-calling during political campaigns or public events with the intentions of gaining advantage over, or defending themselves from, an opponent or critic. Often such name-calling takes the form of labelling an opponent as an unreliable and untrustworthy source, such as use of the term " flip-flopper". Common misconceptions Gratuitous verbal abuse or "name-calling" is not on its own an example of the abusive ''argumentum ad hominem'' logical fallacy In logic and philosophy, a formal fallacy is a pattern of reasoning rendered invalid by a flaw in its logical structure. Propositional logic, for example, is concer ...
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Percy S
The English surname Percy is of Norman origin, coming from Normandy to England, United Kingdom. It was from the House of Percy, Norman lords of Northumberland, and derives from the village of Percy-en-Auge in Normandy. From there, it came into use as a mostly masculine and rarely feminine given name. It is also a short form of the given name Percival, Perseus, etc. People Surname * Alf Percy, Scottish footballer * Algernon Percy (other) * Charles H. Percy (1919–2011), American businessman and politician * Eileen Percy (1900–1973), Irish-born American actress * George Percy (governor) (1580–1632), English explorer, author, and colonial governor * Henry Percy (other) * Hugh Percy, 2nd Duke of Northumberland (1742–1817), British lieutenant-general in the American Revolutionary War * Isabelle Clark Percy West (1882–1976), American artist and educator * James Gilbert Percy (1921–2015), American Marine officer, flying ace and Navy Cross re ...
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