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In The Plex
''In The Plex: How Google Thinks, Works, and Shapes Our Lives'' is a 2011 book by American technology reporter Steven Levy. It covers the growth of the Google company from its academic project origins at Stanford to the company that is rolling in billions of long-tail advertising dollars, forms the central exchange for information on the internet, having by then already grown to 24,000 employees. Synopsis Contents *The World According to Google: Biography of a Search Engine *Googlenomics: Cracking the Code on Internet Profits *Don't be Evil: How Google Built Its Culture *Google's Cloud: Building Data Centers That Hold Everything Ever Written *Outside the Box: The Google Phone Company and the Google TV Company *GuGe: Google's Moral Dilemma in China *Google.gov: is What's Good for Google, Good for Government --- or the Public? *Epilogue: Chasing Taillights Reception Siva Vaidhyanathan writes in ''The Washington Post'': "Others have tried to make Google’s problem-solving processe ...
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Steven Levy
Steven Levy (born 1951) is an American journalist and Editor at Large for '' Wired'' who has written extensively for publications on computers, technology, cryptography, the internet, cybersecurity, and privacy. He is the author of the 1984 book '' Hackers: Heroes of the Computer Revolution'', which chronicles the early days of the computer underground. Levy published eight books covering computer hacker culture, artificial intelligence, cryptography, and multi-year exposés of Apple, Google, and Facebook. His most recent book, '' Facebook: The Inside Story'', recounts the history and rise of Facebook from three years of interviews with employees, including Chamath Palihapitiya, Sheryl Sandberg, and Mark Zuckerberg. Career In 1978, Steven Levy rediscovered Albert Einstein's brain in the office of the pathologist who removed and preserved it. In 1984, his book '' Hackers: Heroes of the Computer Revolution'' was published. He described a " hacker ethic", which became a guideli ...
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Google China
Google China is a subsidiary of Google. A popular search engine, most services offered by Google China were blocked by the Great Firewall in the People's Republic of China. In 2010, searching via all Google search sites, including Google Mobile, was moved from mainland China to Hong Kong. By November 2013, Google's search market share in China had declined to 1.7% from its August 2009 level of 36.2%, though it has slowly risen since, representing 3.8% of the search engine market by July 2020.Microsoft blocks censorship of Skype in China: advocacy group
NBC News.com. Retrieved on 29 November 2013.


History


2000–2006: Launch of search service

On 12 September 2000, Google announced ...
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Books About Google
A book is a medium for recording information in the form of writing or images, typically composed of many page (paper), pages (made of papyrus, parchment, vellum, or paper) bookbinding, bound together and protected by a book cover, cover. The technical term for this physical arrangement is ''codex'' (plural, ''codices''). In the history of hand-held physical supports for extended written compositions or records, the codex replaces its predecessor, the scroll. A single sheet in a codex is a Recto, leaf and each side of a leaf is a page (paper), page. As an intellectual object, a book is prototypically a composition of such great length that it takes a considerable investment of time to compose and still considered as an investment of time to read. In a restricted sense, a book is a self-sufficient section or part of a longer composition, a usage reflecting that, in antiquity, long works had to be written on several scrolls and each scroll had to be identified by the book it co ...
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2011 Non-fiction Books
Eleven or 11 may refer to: * 11 (number), the natural number following 10 and preceding 12 * one of the years 11 BC, AD 11, 1911, 2011, or any year ending in 11 Literature * ''Eleven'' (novel), a 2006 novel by British author David Llewellyn *''Eleven'', a 1970 collection of short stories by Patricia Highsmith *''Eleven'', a 2004 children's novel in The Winnie Years by Lauren Myracle *''Eleven'', a 2008 children's novel by Patricia Reilly Giff *''Eleven'', a short story by Sandra Cisneros Music * Eleven (band), an American rock band * Eleven: A Music Company, an Australian record label * Up to eleven, an idiom from popular culture, coined in the movie ''This Is Spinal Tap'' Albums * ''11'' (The Smithereens album), 1989 * ''11'' (Ua album), 1996 * ''11'' (Bryan Adams album), 2008 * ''11'' (Sault album), 2022 * ''Eleven'' (Harry Connick, Jr. album), 1992 * ''Eleven'' (22-Pistepirkko album), 1998 * ''Eleven'' (Sugarcult album), 1999 * ''Eleven'' (B'z album), 2000 * ''Eleven'' ...
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C-SPAN
Cable-Satellite Public Affairs Network (C-SPAN ) is an American cable and satellite television network that was created in 1979 by the cable television industry as a nonprofit public service. It televises many proceedings of the United States federal government, as well as other public affairs programming. The C-SPAN network includes the television channels C-SPAN (focusing on the U.S. House of Representatives), C-SPAN2 (focusing on the U.S. Senate), and C-SPAN3 (airing other government hearings and related programming), the radio station WCSP-FM, and a group of websites which provide streaming media and archives of C-SPAN programs. C-SPAN's television channels are available to approximately 100 million cable and satellite households within the United States, while WCSP-FM is broadcast on FM radio in Washington, D.C., and is available throughout the U.S. on SiriusXM, via Internet streaming, and globally through apps for iOS and Android devices. The network televises U. ...
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Kirkus Reviews
''Kirkus Reviews'' (or ''Kirkus Media'') is an American book review magazine founded in 1933 by Virginia Kirkus (1893–1980). The magazine is headquartered in New York City. ''Kirkus Reviews'' confers the annual Kirkus Prize to authors of fiction, nonfiction Nonfiction, or non-fiction, is any document or media content that attempts, in good faith, to provide information (and sometimes opinions) grounded only in facts and real life, rather than in imagination. Nonfiction is often associated with be ..., and young readers' literature. ''Kirkus Reviews'', published on the first and 15th of each month; previews books before their publication. ''Kirkus'' reviews over 10,000 titles per year. History Virginia Kirkus was hired by Harper & Brothers to establish a children's book department in 1926. The department was eliminated as an economic measure in 1932 (for about a year), so Kirkus left and soon established her own book review service. Initially, she arranged to ge ...
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The Washington Post
''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large national audience. Daily broadsheet editions are printed for D.C., Maryland, and Virginia. The ''Post'' was founded in 1877. In its early years, it went through several owners and struggled both financially and editorially. Financier Eugene Meyer purchased it out of bankruptcy in 1933 and revived its health and reputation, work continued by his successors Katharine and Phil Graham (Meyer's daughter and son-in-law), who bought out several rival publications. The ''Post'' 1971 printing of the Pentagon Papers helped spur opposition to the Vietnam War. Subsequently, in the best-known episode in the newspaper's history, reporters Bob Woodward and Carl Bernstein led the American press's investigation into what became known as the Waterga ...
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Siva Vaidhyanathan
Siva Vaidhyanathan (born 1966) is a cultural historian and media scholar, and the Robertson professor of Media Studies at the University of Virginia. Vaidhyanathan is a permanent columnist at The Guardian and Slate; he is also a frequent contributor on media and cultural issues in various periodicals including ''The Chronicle of Higher Education'', ''New York Times Magazine'', ''The Nation'', Slate, and ''The Baffler''. He directs the Center for Media and Citizenship at the University of Virginia, which produces a television show, a radio program, several podcasts, and the ''Virginia Quarterly Review''. Biography Vaidhyanathan was born in Buffalo, New York, and attended the University of Texas at Austin, earning a BA in History in 1994 and a Ph.D. in 1999 in American Studies. From 1999 through the summer of 2007 he worked in the Department of Culture and Communication at New York University, the School of Library and Information Studies at the University of Wisconsin–Madison and ...
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Don't Be Evil
"Don't be evil" is a phrase that was used in Google's corporate code of conduct, which it also formerly preceded as a motto. Following Google's corporate restructuring under the conglomerate Alphabet Inc. in October 2015, Alphabet took "Do the right thing" as its motto, also forming the opening of its corporate code of conduct. The original motto was retained in Google's code of conduct, now a subsidiary of Alphabet. In April 2018, the motto was removed from the code of conduct's preface and retained in its last sentence. History The motto was first suggested either by Google employee Paul Buchheit at a meeting about corporate values that took place in early 2000 (quoting from: Jessica Livingston, '' Founders at Work'', ) or in 2001 or, according to another account, by Google engineer Amit Patel in 1999. Buchheit, the creator of Gmail, said he "wanted something that, once you put it in there, would be hard to take out", adding that the slogan was "also a bit of a jab at a lot ...
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Google
Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, artificial intelligence, and Computer hardware, consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's List of most valuable brands, most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet Inc., Alphabet is considered one of the Big Tech, Big Five American information technology companies, alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were Doctor of Philosophy, PhD students at Stanford University in California. Together they own about 14% of its publicl ...
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Long Tail
In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having many occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc. The term is often used loosely, with no definition or an arbitrary definition, but precise definitions are possible. In statistics, the term ''long-tailed distribution'' has a narrow technical meaning, and is a subtype of heavy-tailed distribution. Intuitively, a distribution is (right) long-tailed if, for any fixed amount, when a quantity exceeds a high level, it almost certainly exceeds it by at least that amount: large quantities are probably even larger. Note that there is no sense of ''the'' "long tail" of a distribution, but only the ''property'' of a distribution being long-tailed. In business, the term ''long tail'' is applied to rank-size distributions or rank-f ...
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Stanford
Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is considered among the most prestigious universities in the world. Stanford was founded in 1885 by Leland and Jane Stanford in memory of their only child, Leland Stanford Jr., who had died of typhoid fever at age 15 the previous year. Leland Stanford was a U.S. senator and former governor of California who made his fortune as a railroad tycoon. The school admitted its first students on October 1, 1891, as a coeducational and non-denominational institution. Stanford University struggled financially after the death of Leland Stanford in 1893 and again after much of the campus was damaged by the 1906 San Francisco earthquake. Following World War II, provost of Stanford Frederick Terman inspired and supported faculty and graduates' entrepreneuria ...
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