|
In-flight Advertising
In-flight advertising is advertising that targets potential consumers aboard an airplane. It includes commercials during in-flight entertainment programming, advertisements in in-flight magazines or on Boarding Passes, ads on seatback tray tables and overhead storage bins, and sales pitches by flight attendants. Ads can be tailored to the traveler's destination, or several of the airlines destinations, promoting local restaurants, hotels, businesses and shopping. Evolution Inflight advertising began in onboard magazines as a way to increase ancillary revenue for airlines and pay for inflight content. Today, inflight advertising is set to increase as airlines are investing heavily in content and connectivity and utilizing media sales to offset costs. In 2017 Virgin America aired the first-ever cannabis related advertisement across its video display network during inflight entertainment breaks. Statistics According to surveys by QMedia: * 85% of long-distance travellers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer
A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Rights "Consumers, by definition, include us all", said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech, John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: *The right to safety: To be protected against the marketing of goods that are hazardous to health or life. *The right to be informed: To be protected against fraudulent, deceitful, or grossly misleading information, adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
In-flight Entertainment
In-flight entertainment (IFE) refers to entertainment and other value-added services available to aircraft passengers during a flight. Frequently managed by content service providers, the types of in-flight entertainment and their content vary significantly based on the airline, aircraft type, and geographic region. During the early years of air travel in the 1920s, in-flight entertainment took the form of film, movies that were initially shown on a large screen. With advancements in computer , digital technology over the decades, personal IFE display screens became prevalent during the 1990s, when demand for better IFE became a major factor in the design of aircraft cabins. The advent of small entertainment and communication devices also allows passengers to use their own devices, subject to regulations to prevent them interfering with aircraft equipment. Design issues for IFE include system safety, cost efficiency, software reliability, computer hardware, hardware maintenan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Inflight Magazine
An inflight magazine (or in-flight magazine) is a free magazine distributed via the seats of an airplane, by an airline company, or in an airport lounge. Overview Many airlines offer in-flight magazines to provide details about their fleet vehicle, fleet, as well as articles about destinations, travel, and tourism information. In-flight publishing and media are a niche in the magazine industry. Airline titles have controlled distribution costs and readership figures come from existing passenger traffic. Most airlines use external publishers to produce their magazines. In a 2009 Harris Poll, 94% of "business passengers" read in-flight magazines when they traveled by air, with a 30-minute average reading time per flight. Despite the challenges facing the traditional publishing industry, in-flight magazines saw a smaller readership decline than other physical publications during the 2010s. The quality of in-flight magazines varies from carrier to carrier. Their upscale, valuable, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Boarding Pass
A boarding pass or boarding card is a document provided by an airline during airport check-in, giving a passenger permission to enter the restricted area of an airport (also known as the airside portion of the airport) and to board the airplane for a particular flight. At a minimum, it identifies the passenger, the flight number, the date, and scheduled time for departure. A boarding pass may also indicate details of the perks a passenger is entitled to (e.g., lounge access, priority boarding) and is thus presented at the entrance of such facilities to show eligibility. In some cases, flyers can check in online and print the boarding passes themselves. There are also codes that can be saved to an electronic device or from the airline's app that are scanned during boarding. A boarding pass may be required for a passenger to enter a secure area of an airport. Generally, a passenger with an electronic ticket will only need a boarding pass. If a passenger has a paper airlin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Airline Seat
An airline seat is a seat on an airliner in which passengers are accommodated for the duration of the journey. Such seats are usually arranged in rows running across the airplane's fuselage. A diagram of such seats in an aircraft is called an aircraft seat map. Within the industry, this map is known as a LOPA (Layout-Passenger Accommodation). Features and amenities Seats are attached to rails underneath the floor which run along the aircraft fuselage. If the airline wants to reconfigure the seating, this is a minor operation. For passenger safety, all airline seats are equipped with Seat belt, seatbelts. Basic amenities Seats are frequently equipped with further amenities. Airline seats may be equipped with a reclining mechanism for increased passenger comfort, either reclining mechanically (usually in Economy Class#Airlines, economy class and short-haul First class (aviation), first and business class) or electrically (usually in long-haul first class and business class). ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Airliner
An airliner is a type of airplane for transporting passengers and air cargo. Such aircraft are most often operated by airlines. The modern and most common variant of the airliner is a long, tube shaped, and jet powered aircraft. The largest of them are wide-body jets which are also called twin-aisle because they generally have two separate aisles running from the front to the back of the passenger cabin. These are usually used for long-haul flights between airline hubs and major cities. A smaller, more common class of airliners is the narrow-body or single-aisle. These are generally used for short to medium-distance flights with fewer passengers than their wide-body counterparts. Regional airliners typically seat fewer than 100 passengers and may be powered by turbofans or turboprops. These airliners are the non- mainline counterparts to the larger aircraft operated by the major carriers, legacy carriers, and flag carriers, and are used to feed traffic into the large a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flight Attendants
A flight attendant is a member of the aircrew whose primary responsibility is ensure the safety of passengers in the cabin of an aircraft across all stages of flight. Their secondary duty is to see to the comfort of passengers. Flight attendants are also known as a steward () or stewardess (), or air host () or air hostess () and are collectively referred to as cabin crew. History The role of a flight attendant derives from that of similar positions on passenger ships or passenger trains, but has more direct involvement with passengers because of the confined quarters on aircraft. Additionally, the job of a flight attendant revolves around safety to a much greater extent than those of similar staff on other forms of transportation. Flight attendants on board a flight collectively form a ''cabin crew'', as distinguished from pilots and engineers in the cockpit. The German Heinrich Kubis was the world's first flight attendant, in 1912 aboard a Zeppelin. Kubis first atten ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of the longest-running newspapers in the United States, the ''Times'' serves as one of the country's Newspaper of record, newspapers of record. , ''The New York Times'' had 9.13 million total and 8.83 million online subscribers, both by significant margins the List of newspapers in the United States, highest numbers for any newspaper in the United States; the total also included 296,330 print subscribers, making the ''Times'' the second-largest newspaper by print circulation in the United States, following ''The Wall Street Journal'', also based in New York City. ''The New York Times'' is published by the New York Times Company; since 1896, the company has been chaired by the Ochs-Sulzberger family, whose current chairman and the paper's publ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Airlines
An airline is a company that provides air transport services for traveling passengers or freight (cargo). Airlines use aircraft to supply these services and may form partnerships or alliances with other airlines for codeshare agreements, in which they both offer and operate the same flight. Generally, airline companies are recognized with an air operating certificate or license issued by a governmental aviation body. Airlines may be scheduled or charter operators. The first airline was the German airship company DELAG, founded on November 16, 1909. The four oldest non-airship airlines that still exist are the Netherlands' KLM (1919), Colombia's Avianca (1919), Australia's Qantas (1920) and the Russian Aeroflot (1923). Airline ownership has seen a shift from mostly personal ownership until the 1930s to government-ownership of major airlines from the 1940s to 1980s and back to large-scale privatization following the mid-1980s. Since the 1980s, there has been a trend of m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin America
Virgin America Inc. was a low-cost airline headquartered in the San Francisco Bay Area city of Burlingame, California. It primarily focused on operating low-fare, higher-quality service between cities on the West Coast of the United States and other major metropolitan areas. It operated both domestic and international flights, with hubs in San Francisco and Los Angeles as well as a smaller focus city operation at Love Field in Dallas, Texas. Originally established in 2004, the airline began operations in 2007 as an independent airline company using branding licensed from the United Kingdom–based Virgin Group, which also controls the brand of the Virgin Atlantic and Virgin Australia airlines. The Alaska Air Group acquired Virgin America in April 2016, at a cost of approximately $4 billion and continued to operate Virgin America under its own name and brand until the airline was fully merged into Alaska Airlines on April 24, 2018. History Founding (2004–2007) In early 2 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Targeted Advertising
Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle, and interests. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste. Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. Through the emergence of new online channels, the usefulness of targeted advertising is increasing because companies aim to minimize wasted advertising. Most targeted ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
