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IMU – Institute For Market-oriented Management
The Institute for Market-oriented Management (IMU; ) in Mannheim, Germany is an management, marketing and enterprise research institute and a member of the University of Mannheim. Under the leadership of Prof. Dr. Dr. h.c. mult. Christian Homburg, president of the institute, and Prof. Dr. Sabine Kuester, vice president of the institute, IMU employs a staff of about 10. The institute, founded in 1999, considers itself a forum for dialogue between scientific theory and company practice. Research IMU stands conducts research in close collaboration with the Chairs of Marketing at the University of Mannheim. It publishes papers geared towards managers in global enterprises. Management topics relevant to best business practice are presented in a concise manner, and scientific research results are efficiently communicated. In many cases, these publications are based on application-oriented research and cooperation projects often involving a large number of global companies, such as BAS ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Research
Research is creative and systematic work undertaken to increase the stock of knowledge. It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error. These activities are characterized by accounting and controlling for biases. A research project may be an expansion of past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, and the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, eco ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC and is one of the world's List of most valuable brands, most valuable brands. Google's parent company, Alphabet Inc., is one of the five Big Tech companies alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin. Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public company, public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Go ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Research Institutes Established In 1999
Research is creative and systematic work undertaken to increase the stock of knowledge. It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error. These activities are characterized by accounting and controlling for biases. A research project may be an expansion of past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, and the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, economic, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1999 Establishments In Germany
1999 was designated as the International Year of Older Persons. Events January * January 1 – The euro currency is established and the European Central Bank assumes its full powers. * January 3 – The Mars Polar Lander is launched by NASA. * January 25 – The 6.2 Colombia earthquake hits western Colombia, killing at least 1,900 people. February * February 7 – Abdullah II inherits the throne of Jordan, following the death of his father King Hussein. * February 11 – Pluto moves along its eccentric orbit further from the Sun than Neptune. It had been nearer than Neptune since 1979, and will become again in 2231. * February 12 – U.S. President Bill Clinton is acquitted in impeachment proceedings in the United States Senate. * February 16 ** In Uzbekistan, an apparent assassination attempt against President Islam Karimov takes place at government headquarters. ** Across Europe, Kurdish protestors take over embassies and hold hostages ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Research Institutes In Germany
Research is creative and systematic work undertaken to increase the stock of knowledge. It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error. These activities are characterized by accounting and controlling for biases. A research project may be an expansion of past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, and the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, economic, s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', '' Journal of Public Policy and Marketing'', ''Journal of International Marketing'', ''Journal of Interactive Marketing'', and ''Marketing News''. It sponsors the collegiate honor society, Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters are located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SAP AG
Sap is a fluid transported in the xylem cells (vessel elements or tracheids) or phloem sieve tube elements of a plant. These cells transport water and nutrients throughout the plant. Sap is distinct from latex, resin, or cell sap; it is a separate substance, separately produced, and with different components and functions. Honeydew (secretion), Insect honeydew is called sap, particularly when it falls from trees, but is only the remains of eaten sap and other plant parts. Types of sap Saps may be broadly divided into two types: xylem sap and phloem sap. Xylem sap Xylem sap (pronounced ) consists primarily of a watery solution of plant hormone, hormones, dietary mineral, mineral elements and other nutrients. Transport of sap in xylem is characterized by movement from the roots toward the leaf, leaves. Over the past century, there has been some controversy regarding the mechanism of xylem sap transport; today, most plant scientists agree that the cohesion-tension theory be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles and Duracell to Kellogg's and Berkshire Hathaway, respectively, its product portfolio also included food, snacks, beverages, and batteries. P&G is incorporated in Ohio. In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's chairman and CEO until October 2015, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deutsche Telekom
Deutsche Telekom AG (, ; often just Telekom, DTAG or DT; stylised as ·T·) is a partially state-owned German telecommunications company headquartered in Bonn and the largest telecommunications provider in Europe by revenue. It was formed in 1995 when , a state monopoly at the time, was privatized and broken up. Since then, Deutsche Telekom has consistently featured among Fortune (magazine), ''Fortune'' ''Magazine'''s top Fortune Global 500, Global 500 companies by revenue, with its ranking at number 79. In 2023, the company was ranked 41st in the Forbes Global 2000. The company operates several subsidiaries worldwide, including the mobile communications brand T-Mobile (brand), T-Mobile. It is the world's List of telephone operating companies, fifth-largest telecommunications company and biggest in Europe by revenue. , the German government held a direct 14.5% stake in company stock and another 17.4% through the government bank KfW. On 4th June 2024, the German government reduce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mannheim
Mannheim (; Palatine German language, Palatine German: or ), officially the University City of Mannheim (), is the List of cities in Baden-Württemberg by population, second-largest city in Baden-Württemberg after Stuttgart, the States of Germany, state capital, and Germany's List of cities in Germany by population, 21st-largest city, with a population of over 315,000. It is located at the border with Rhineland-Palatinate. The city is the cultural and economic centre of the Rhine-Neckar, Germany's Metropolitan regions in Germany, seventh-largest metropolitan region, with nearly 2.4 million inhabitants. Mannheim is located at the confluence of the Upper Rhine and the Neckar in the Kurpfalz (region), Kurpfalz (Electoral Palatinate) region of northwestern Baden-Württemberg. The city lies in the Upper Rhine Plain, Germany's warmest region, between the Palatine Forest and the Oden Forest. Mannheim forms a continuous urban zone of around 500,000 inhabitants with Ludwigshafen am Rhe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BASF
BASF SE (), an initialism of its original name , is a European Multinational corporation, multinational company and the List of largest chemical producers, largest chemical producer in the world. Its headquarters are located in Ludwigshafen, Germany. BASF comprises subsidiary, subsidiaries and joint ventures in more than 80 countries, operating six integrated production sites and 390 other production sites across Europe, Asia, Australia, the Americas and Africa. BASF has customers in over 190 countries and supplies products to a wide variety of industries. Despite its size and global presence, BASF has received relatively little public attention since it abandoned the manufacture and sale of BASF-branded consumer electronics products in the 1990s. The company began as a dye manufacturer in 1865. Fritz Haber worked with Carl Bosch, one of its employees, to invent the Haber-Bosch, Haber-Bosch process by 1912, after which the company grew rapidly. In 1925, the company merged with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
