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History Of Advertising In Britain
The history of advertising in Britain has been a major part of the history of its capitalist economy for three centuries. It became a major force as agencies were organized in the mid-19th century, using primarily newspapers and magazines. In the 20th century, It grew rapidly with new technologies, such as direct mail, radio, television. In the late 19th century, home-based British agencies were swallowed up and became branches of international firms, but London remains one of the world's most important advertising centers. Radical changes have come recently because of the new roles for the Internet and smart phones. For current conditions see Advertising. Pioneers 18th century The three main forms of advertising in the 18th century were the trade card, posters that were fastened to the side of buildings, and, to a lesser extent, small display advertisements in newspapers. A favourite advertising medium was the trade card. It was a small printed illustrated card that shops an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
D&AD
Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. It is most famous for its annual awards, the D&AD Pencils. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year. History Origins (1962–1977) D&AD was founded in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan, Alan Fletcher, and Colin Forbes (who designed the original D&AD logo). A panel of 25 judged the 2500 entries to the first awards in 1963. They awarded one Black Pencil (to Geoffrey Jones Films) and 16 Yellow Pencils. Early winners received an ebony pencil box designed by Marcello Minale, one of the founding partners of Minale Tattersfield, which contained a pencil with silver lettering. In 1966 it was replaced by a more durable award. Its ed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ogilvy & Mather
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is part of the WPP Group global agency network. It provides services in five areas: growth and innovation; advertising, brand and content; public relations and influence; experience; and health. It also operates a strategy division Ogilvy Consulting. History Foundation The agency was founded in London in 1850, when Edmund Charles Mather began an advertising agency on Fleet Street. By the 1860s, Mather had a U.S. branch called Mather & Abbott at 335 Broadway, New York City. After Mather's death in 1886, his son, Harley Lawrence Mather, partnered with Herbert Oakes Crowther, and the London agency became known as Mather & Crowther. The agency pioneered newspaper advertising, whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HHCL
HHCL (formally Howell Henry Chaldecott Lury and Partners) was an advertising agency based in London. The agency devised campaigns for Tango (drink), Tango, including the ''Orange Man (advertisement), Orange Man'' commercial in 1991, and ''St George'', for Blackcurrant Tango, in 1997. In 1994, it created the ''Does exactly what it says on the tin'' campaign for Ronseal. The firm was voted 'Agency of the Decade' by ''Campaign'' magazine in 2000. After mergers and a name change to United London, the agency closed in the beginning of 2007. History Howell Henry Chaldecott Lury & Partners was founded by Rupert Howell, Steve Henry, Axel Chaldecott, Adam Lury and Robin Price and launched on October 17, 1987. HHCL was bought by Chime Communications plc, Chime PLC in October 1997, and merged into the Red Cell Network in January 2002. The HHCL initials were dropped and the agency became United London in January 2006, before being closed down by its owner WPP Group in the beginning of 2007. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
FCB (advertising Agency)
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB. Parent Interpublic Group is one of the big four agency holding conglomerates, the others being Publicis, WPP, and Omnicom. History Founded by Daniel Lord and Ambrose Thomas as Lord & Thomas in Chicago in 1873, FCB is the third-oldest advertising agency in the U.S still operating today. Albert Lasker began work for the firm as a clerk in 1898, working his way up until he purchased it in 1912. Chicago and New York were centers of the nation's advertising industry at the time, and Lasker, known as the "father of modern advertising," made Chicago his base from 1898-1942. When the agency acquired the Sunkist Growers, Incorporated account, the citrus industry was in a slump with an excess of produce. Lasker helped increase the consumption of oranges ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DDB Worldwide
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide. History Doyle Dane Bernbach Bill Bernbach and Ned Doyle worked together at Grey Advertising in New York, where Bernbach was Creative Director. In 1949, they teamed up with Mac Dane, who was running a tiny agency. Together they started ''Doyle Dane Bernbach'' in Manhattan. Dane ran the administrative and promotional aspects of the business; Doyle had a client focus and Bernbach played an integral role in the writing of adv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crawford's Advertising Agency
Crawford's Advertising Agency, formally WS Crawford Ltd, was one of the most important British advertising agencies of the first half of the 20th century. It was responsible for introducing a highly visual style more influenced by European artistic movements such as modernism and futurism than by traditional American marketing techniques. The agency owed its success largely to two men, its founder Sir William Crawford and the legendary art director Ashley Havinden. Between them they exerted an enormous influence on British advertising from the early 1920s until the end of the 1950s. History W. S. Crawford Ltd was established in High Holborn, London, in 1914. During the 1920s it moved to larger premises and remained there until 1972 when it relocated to Westbourne Terrace. These premises were shared with Dorland Advertising as a result of their financial merger in 1967. W. S. (later Sir William) Crawford built a large part of his reputation on his contributions to official and gove ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bartle Bogle Hegarty
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide. The company is part of international agency group Publicis. In 2018 BBH was named the IPA Effectiveness Company of the Year. History The agency's first ad was for Levi's and it showed a black sheep going against the herd. It became the agency icon and spawned the phrase, "when the world zigs, zag". The Levi's black sheep poster was not an easy ad to buy because at the time all jeans ads had people in them, but it proved successful. Over the next 28 years, BBH went on to produce many award-winning films for Levi's. "Launderette" featured Nick Kamen and was set to Marvin Gaye's recording of 'I Heard It Through the Grapevine'. Levi's sold over 2 million boxer shorts in one year. In 1991, BBH ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Museum Of Brands, Packaging And Advertising
The Museum of Brands in London examines the history of consumer culture from Victorian times to the present day. The museum was set up as a registered charity in 2002, and is now located at 111-117 Lancaster Rd, Notting Hill, London W11 1QT. History The museum showcases over 12,000 items from the Robert Opie Collection which were housed in the Museum of Advertising and Packaging at Gloucester Docks from 1984 until its closure in October 2001. The collection moved to Notting Hill in 2005. Another display of the Robert Opie Collection at Opie's Museum of Memories formed part of the now-defunct Wigan Pier Experience. The museum receives over 40,000 visitors annually. Collection The museum features over 12,000 original items including domestic "everyday" products, packaging, posters, toys and games. Set out in chronological order in the form of a "Time Tunnel" the museum takes visitors on a nostalgic journey through 200 years of consumer culture, and shows how the brands aroun ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London International Awards
The London International Awards, or LIA (formerly known as London International Advertising Awards, LIAA), is one of the world's leading award shows that honor creativity in the advertising and brand communications space. Held and judged in Las Vegas annually in October, it also hostCreative LIAisons a free-to-attend, by-invitation-only development program for young creative talent currently working in the industry. The selected guests have the opportunity to hear from some of the thought leaders from around the world as a way to develop their talent and skill base. A woman-owned company, LIA is one of five global shows included in the WARC Creative 100 Rankings. for works that demonstrate concepts that don't fit comfortably among the standard media divisions, with a focus in fields of technology. In 2021, The NEW was renamed Evolution. In 2014, LIA addeBranded Entertainmentas a medium. The judging category, first chaired by Jimmy Smith oAmusement ParkEntertainment, awards "cr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
History Of Advertising Trust
The History of Advertising Trust was established in 1976 to preserve and protect the heritage of UK advertising history and to offer it for research and study. It was registered as a UK charity (no. 276194) in 1978 and operates on a not-for-profit basis. The Trust runs HAT Archive at the Raveningham Centre, Raveningham, Norfolk, NR14 6NU. HAT's remit has grown to embrace all forms of brand communications, including retail marketing, public relations, direct marketing and media in all forms. HAT offers a comprehensive image and reference library, research services and a professional storage service for marketing and agency archives. It is archivist to many companies and advertising agencies as well as to organisations such as the Advertising Association and the Institute of Practitioners in Advertising (for further details, see website). HAT archive has been said to be the largest archive of UK advertising in the world - see OUP's history of UK advertising, ''Powers of Persuasion ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
History Of Advertising
The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet and mobile devices. Between 1919 and 2007 advertising averaged 2.2 percent of Gross Domestic Product in the United States. Pre-modern history Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BCE ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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