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Google Marketing Platform
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy ads on the Internet. Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform. The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. Services Google Marketing Platform includes the following services: * Display & Video 360 ( demand-side platform) * Search Ads 360 ( search advertising) * Campaign Manager 360 ( ad management and measurement) * Google Analytics 360 (web analytics) * Google Tag Manager ( tag management) * Google Optimize Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC and is one of the world's List of most valuable brands, most valuable brands. Google's parent company, Alphabet Inc., is one of the five Big Tech companies alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin. Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public company, public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Go ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Ads 360
Searching may refer to: Music * " Searchin", a 1957 song originally performed by The Coasters * "Searching" (China Black song), a 1991 song by China Black * "Searchin" (CeCe Peniston song), a 1993 song by CeCe Peniston * "Searchin' (I Gotta Find a Man)", a 1983 dance song by Hazell Dean * "Searching" (INXS song), a 1997 song by INXS * "Searching" (Pete Rock & CL Smooth song), a 1995 song from the Pete Rock & CL Smooth album ''The Main Ingredient'' * ''Searching'', a 2013 album by Jay Diggins * "Searching", a 1980 single by Change * "Searching", a 2004 song by Joe Satriani from his album '' Is There Love in Space?'' * "Searchin", a 1981 song on the Blackfoot album ''Marauder'' * "Searching", a 1976 song by Lynyrd Skynyrd from the album '' Gimme Back My Bullets'' * "Searching", a 1976 song by Roy Ayers from the album ''Vibrations'' * "Searchin", a 2003 song by Brant Bjork from the album '' Keep Your Cool'' * "Searchin", a 1996 song by Eminem from his album '' Infinite'' Oth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Data Studio
Looker Studio, formerly Google Data Studio, is an online tool for converting data into customizable, informative reports and dashboards. Looker Studio was announced by Google on March 15, 2016 as part of the enterprise Google Analytics 360 suite, and a free version was made available for individuals and small teams in May 2016. Rebrand from Google Data Studio In June 2019, Google acquired data analytics company Looker for $2.6 billion to "help its customers analyze their data in a consistent way". The acquisition was completed in February 2020. Initially, Google Data Studio and Looker operated as separate products within Google. Google Data Studio's offering was a simple, low-cost, and easy way to connect data sources and create dashboards, while Looker offered a more enterprise-focused solution with robust support for transformations and permissions. In October 2022, however, Google announced the rebranding of Google Data Studio to Looker Studio. This announcement was made a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Optimize
Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction. The Google Optimize website was used to design experiments and open a WYSIWYG editor for each version tested in the experiment. The free version allowed running a few experiments at the same time, and a user needed to upgrade to Google Optimize 360 to run more of them. There were also other constraints, including limited audience targeting options. The Google Optimize editor was a Chrome extension that allowed changing some aspects of visible HTML elements. Changes were then applied with JavaScript tailored by rules set in an experiment. Changes could include replacing labels on buttons and links and some style changes like font change, text alignment and such. They could also modify HTML inside chosen elemen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tag Management System
A tag management system helps manage the lifecycle of digital marketing tags (sometimes referred to as ''tracking pixels'' or ''web beacons''), used to track activity on digital properties, such as websites and web applications. It can also be used to make dynamic changes to the website or application. Functionality Tag management system replaces a multitude of tags with a single ''container tag'' which sits across all areas of the property. The tag management system then "fires" individual tags as appropriate based on business rules, navigation events and known data. Typical functionality includes a testing environment ( sandboxing), an audit trail and version control, the ability to A/B test different solutions, tag deduplication, and role-based access to data. Notable providers According to W3Techs survey, Google Tag Manager The following is a list of products, services, and apps provided by Google. Active, soon-to-be discontinued, and discontinued products, services, tools, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Tag Manager
The following is a list of products, services, and apps provided by Google. Active, soon-to-be discontinued, and discontinued products, services, tools, hardware, and other applications are broken out into designated sections. Web-based products Developer tools Operating systems Desktop applications Other Mobile applications Hardware Product families * Google Pixel – smartphones, tablets, laptops, earbuds, and other accessories. * Google Nest – smart home products including smart speakers, smart displays, digital media players, smart doorbells, smart thermostats, smoke detectors, and wireless routers. * Fitbit – activity trackers. * Stadia Controller – game controller for Stadia. Devices Processors Services Scheduled to be discontinued Applications that are no longer in development and scheduled to be discontinued in the future: 2025 * Google URL Shortener – URL shortening service. Started to turn down sup ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Analytics 360
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. As of 2019, Google Analytics is the most widely used web analytics service on the web. Site frequently updated. Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as ''Google Analytics for Mobile Apps''. Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. GA4 is the default Google Analytics installation and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA). One notable feature of GA4 is a natural integration with Google's BigQuery—a feature previously only available with the enterprise GA 360. This mov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Management And Measurement
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Campaign Manager 360
Campaign or The Campaign may refer to: Types of campaigns * Campaign, in agriculture, the period during which sugar beets are harvested and processed *Advertising campaign, a series of advertisement messages that share a single idea and theme *Blitz campaign, a short, intensive, and focused marketing campaign for a product or business *Civil society campaign, a project intended to mobilize public support in order to instigate social change *Military campaign, large scale, long duration, significant military strategy plans incorporating a series of inter-related military operations or battles *Political campaign, an organized effort which seeks to influence the decision making process within a specific group *Project, an undertaking that is carefully planned to achieve a particular aim * The period during which a blast furnace is continuously in operation. Places * Campaign, Tennessee, an unincorporated community in the United States Arts, entertainment, and media Film and televisi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Advertising
In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content. Search advertisements are targeted to match key search terms (called keywords) entered on search engines. This targeting ability has contributed to the attractiveness of search advertising for advertisers. Consumers will often use a search engine to identify and compare purchasing options immediately before making a purchasing decision. The opportunity to present consumers with advertisements tailored to their immediate buying interests encourages consumers to click on search ads instead of unpaid search results, which are often less relevant. For the online user, Sponsored Search Advertisement offers highly relevant search results which are based on the consumer’s own queries and, thus, they are considered less intrus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demand-side Platform
A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. This platform provides digital advertising inventory with a dashboard, where the advertiser can manage their campaign by defining the target audience, bid amount, overall budgets, ad format, and other parameters, while getting feedback about ad impressions and audience behavior. Much like paid search, using DSPs allows users to optimize based on set key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA). There are 2 types of DSPs: * Full-service is a hands-off management model from the agency-side, in which the planning, launch and optimization of an advertising campaign is carried out by account managers of the DSP platform. * Self-service, in contrast, is like full-service but the management is carried out by the agency or advertiser them ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DoubleClick
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as ''DART'' (Dynamic Advertising, Reporting, and Targeting), which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers. DoubleClick was founded in 1995 by Kevin O'Connor (entrepreneur), Kevin O'Connor and Dwight Merriman and had headquarters in New York City, United States. It was acquired by private equity firms Hellman & Friedman and JMI Equity in July 2005. On March 11, 2008, Google acquired DoubleClick for $3.1 billion. In June 2018, Google announc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
