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Frame Analysis
Frame analysis (also called framing analysis) is a multi-disciplinary social science research method used to analyze how people understand situations and activities. Frame analysis looks at images, stereotypes, metaphors, actors, messages, and more. It examines how important these factors are and how and why they are chosen. The concept is generally attributed to the work of Erving Goffman and his 1974 book ''Frame analysis: An essay on the organization of experience'' and has been developed in social movement theory, policy studies and elsewhere. Framing theory and frame analysis is a broad theoretical approach that has been used in communication studies, news (Johnson-Cartee, 1995), politics, and social movements among other applications. "Framing is the process by which a communication source, such as a news organization, defines and constructs a political issue or public controversy" (Nelson, Oxley, & Clawson, 1997, p. 221). It is related to the concept of agenda-setting ...
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Multi-disciplinary
Interdisciplinarity or interdisciplinary studies involves the combination of multiple academic disciplines into one activity (e.g., a research project). It draws knowledge from several fields such as sociology, anthropology, psychology, economics, etc. It is related to an '' interdiscipline'' or an ''interdisciplinary field,'' which is an organizational unit that crosses traditional boundaries between academic disciplines or schools of thought, as new needs and professions emerge. Large engineering teams are usually interdisciplinary, as a power station or mobile phone or other project requires the melding of several specialties. However, the term "interdisciplinary" is sometimes confined to academic settings. The term ''interdisciplinary'' is applied within education and training pedagogies to describe studies that use methods and insights of several established disciplines or traditional fields of study. Interdisciplinarity involves researchers, students, and teachers in th ...
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Social Science
Social science (often rendered in the plural as the social sciences) is one of the branches of science, devoted to the study of societies and the relationships among members within those societies. The term was formerly used to refer to the field of sociology, the original "science of society", established in the 18th century. It now encompasses a wide array of additional academic disciplines, including anthropology, archaeology, economics, geography, history, linguistics, management, communication studies, psychology, culturology, and political science. The majority of positivist social scientists use methods resembling those used in the natural sciences as tools for understanding societies, and so define science in its stricter modern sense. Speculative social scientists, otherwise known as interpretivist scientists, by contrast, may use social critique or symbolic interpretation rather than constructing empirically falsifiable theories, and thus treat science in its ...
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Erving Goffman
Erving Goffman (11 June 1922 – 19 November 1982) was a Canadian-born American sociologist, social psychologist, and writer, considered by some "the most influential American sociologist of the twentieth century". In 2007, '' The Times Higher Education Guide'' listed him as the sixth most-cited author of books in the humanities and social sciences. Goffman was the 73rd president of the American Sociological Association. His best-known contribution to social theory is his study of symbolic interaction. This took the form of dramaturgical analysis, beginning with his 1956 book '' The Presentation of Self in Everyday Life''. Goffman's other major works include '' Asylums'' (1961), ''Stigma'' (1963), ''Interaction Ritual'' (1967), ''Frame Analysis'' (1974), and ''Forms of Talk'' (1981). His major areas of study included the sociology of everyday life, social interaction, the social construction of self, social organization ( framing) of experience, and particular eleme ...
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Social Movement
A social movement is either a loosely or carefully organized effort by a large group of people to achieve a particular goal, typically a Social issue, social or Political movement, political one. This may be to carry out a social change, or to resist or undo one. It is a type of Group action (sociology), group action and may involve individuals, organizations, or both. Social movements have been described as "organizational structures and strategies that may empower oppressed populations to mount effective challenges and resist the more powerful and advantaged elites". They represent a method of social change from the bottom within nations. On the other hand, some social movements do not aim to make society more egalitarian, but to maintain or amplify existing power relationships. For example, scholars have described fascism as a social movement. Political science and sociology have developed a variety of theories and empirical research on social movements. For example, some resea ...
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Communication Studies
Communication studies (or communication science) is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in different cultures. Communication is commonly defined as giving, receiving or exchanging ideas, information, signals or messages through appropriate media, enabling individuals or groups to persuade, to seek information, to give information or to express emotions effectively. Communication studies is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge that encompasses a range of topics, from face-to-face conversation at a level of individual agency and interaction to social and cultural communication systems at a macro level. Scholarly communication theorists focus primarily on refining the theoretical understanding of communication, examining statistics in order to help ...
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Agenda-setting
Agenda-setting theory suggests that the communications media, through their ability to identify and publicize issues, play a pivotal role in shaping the problems that attract attention from governments and international organizations, and direct public opinion towards specific issues. The theory suggests that the media can shape public opinion by determining what issues are given the most attention, and has been widely studied and applied to various forms of media. The way news stories and topics that impact public opinion are presented is influenced by the media. It is predicated on the idea that most individuals only have access to one source of information on most issues: the news media. Since they establish the agenda, they may affect how important some things are seen to be. The agenda-setting by media is driven by the media's bias on things such as politics, economy and culture, etc. Audiences consider an issue to be more significant the more media attention it receives (iss ...
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Jim A
Jim or JIM may refer to: Names * Jim (given name), a given name * Jim, a diminutive form of the given name James (given name), James * Jim, a short form of the given name Jimmy (given name), Jimmy People and horses * Jim, the nickname of Yelkanum Seclamatan (died April 1911), Native American chief * Juan Ignacio Martínez (born 1964), Spanish footballer, commonly known as JIM * Jim (horse), milk wagon horse used to produce serum containing diphtheria antitoxin * Jim (Medal of Honor recipient) Media and publications * Jim (book), ''Jim'' (book), a book about Jim Brown written by James Toback * Jim (comics), ''Jim'' (comics), a series by Jim Woodring * ''Jim!'', an album by rock and roll singer Jim Dale * Jim (album), ''Jim'' (album), by soul artist Jamie Lidell * Jim (Huckleberry Finn), Jim (''Huckleberry Finn''), a character in Mark Twain's novel * Jim (TV channel), in Finland * Jim (YRF Spy Universe), a fictional film character in the Indian YRF Spy Universe, portrayed by ...
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George Lakoff
George Philip Lakoff ( ; born May 24, 1941) is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena. The conceptual metaphor thesis, introduced in his and Mark Johnson's 1980 book '' Metaphors We Live By'' has found applications in a number of academic disciplines. Applying it to politics, literature, philosophy and mathematics has led Lakoff into territory normally considered basic to political science. In his 1996 book '' Moral Politics'', Lakoff described conservative voters as being influenced by the " strict father model" as a central metaphor for such a complex phenomenon as the state, and liberal/ progressive voters as being influenced by the " nurturant parent model" as the folk psychological metaphor for this complex phenomenon. According to him, an individual's experience and attitude towards sociopolitical issues is influenced by ...
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Frank Luntz
Frank Ian Luntz (born February 23, 1962) is an American political and communications consultant and pollster, best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America and public relations support for The Israel Project. He advocated use of vocabulary crafted to produce a desired effect, including use of the term '' death tax'' instead of ''estate tax,'' and ''climate change'' instead of ''global warming.'' Luntz has historically frequently contributed to Fox News and CBS News (and since 2021 on CNN) as a commentator and analyst, as well as running focus groups during and after presidential debates on Fox News and CBS News. Luntz describes his specialty as "testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate." He is also an author of business books dealing with communication strategie ...
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Deductive Reasoning
Deductive reasoning is the process of drawing valid inferences. An inference is valid if its conclusion follows logically from its premises, meaning that it is impossible for the premises to be true and the conclusion to be false. For example, the inference from the premises "all men are mortal" and " Socrates is a man" to the conclusion "Socrates is mortal" is deductively valid. An argument is ''sound'' if it is valid ''and'' all its premises are true. One approach defines deduction in terms of the intentions of the author: they have to intend for the premises to offer deductive support to the conclusion. With the help of this modification, it is possible to distinguish valid from invalid deductive reasoning: it is invalid if the author's belief about the deductive support is false, but even invalid deductive reasoning is a form of deductive reasoning. Deductive logic studies under what conditions an argument is valid. According to the semantic approach, an argument is valid ...
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Inductive Reasoning
Inductive reasoning refers to a variety of method of reasoning, methods of reasoning in which the conclusion of an argument is supported not with deductive certainty, but with some degree of probability. Unlike Deductive reasoning, ''deductive'' reasoning (such as mathematical induction), where the conclusion is ''certain'', given the premises are correct, inductive reasoning produces conclusions that are at best ''probable'', given the evidence provided. Types The types of inductive reasoning include generalization, prediction, statistical syllogism, argument from analogy, and causal inference. There are also differences in how their results are regarded. Inductive generalization A generalization (more accurately, an ''inductive generalization'') proceeds from premises about a Sample (statistics), sample to a conclusion about the statistical population, population. The observation obtained from this sample is projected onto the broader population. : The proportion Q of the ...
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