Erik Du Plessis
Erik du Plessis was the Chairman of Millward Brown South Africa and author of "The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising," 2005. He specialized in brand and advertising research. Erik was a guest professor at the Copenhagen Business School. Du Plessis formerly ran his own research company, Impact Information, in South Africa. The Advertised Mind Compiling research performed by du Plessis and Millward Brown, "The Advertised Mind" theorizes that the strongest factor in successful marketing is whether an advertisement creates an emotional response in its target audience. du Plessis bases his conclusions on recent discoveries in neuroscience—particularly the limbic system The limbic system, also known as the paleomammalian cortex, is a set of brain structures located on both sides of the thalamus, immediately beneath the medial temporal lobe of the cerebrum primarily in the forebrain.Schacter, Daniel L. 2012. ' ...—which s ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Millward Brown South Africa
Millward is a surname meaning someone in charge of a mill.'' Dictionary of American Family Names''/ref> * Alun Millward Davies, the full name of Alun Davies (biologist) (born 1955), a Welsh biologist * F. Millward Grey (1899–1957), English painter, etcher and art teacher * George Millward McDougall, the full name of George McDougall (1821–1876), a Methodist missionary in Canada * Andrew Millward (born 1972), Welsh rugby union player * Anna Millward (born 1971), Australian cycle racer * Arthur Millward (1858–1933), English first class cricketer and Test match umpire * Carl King-Millward (1935–2000), British mathematician * Charles Millward (1830–1892), English musician, composer, actor, and journal proprietor * Dawson Millward (1870–1926), British stage and film actor * Doug Millward (1931–2000), English Association football (soccer) player * Doug Millward (footballer, born 1862), English Association football (soccer) player * Edward Millward (born 1930), Welsh national ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Copenhagen Business School
Copenhagen Business School (Danish'': Handelshøjskolen i København'') often abbreviated and referred to as CBS (also in Danish), is a public university situated in Copenhagen, Denmark and is considered one of the most prestigious business schools in Western Europe and the world. CBS was established in 1917 by the Danish Society for the Advancement of Business Education and Research (FUHU); however, it was not until 1920 that accounting became the first full study programme at CBS. Today CBS has approximately 20,000 students and 2,000 employees, and offers a wide range of undergraduate and graduate programmes within business, typically with an interdisciplinary and international focus. CBS is accredited by EQUIS (European Quality Improvement System), AMBA (Association of MBAs), as well as AACSB (Association to Advance Collegiate Schools of Business), thus making it one of the few schools worldwide to hold the "triple-crown" accreditation, and along with Aarhus BSS, the only two ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Impact Information
Impact may refer to: * Impact (mechanics), a high force or shock (mechanics) over a short time period * Impact, Texas, a town in Taylor County, Texas, US Science and technology * Impact crater, a meteor crater caused by an impact event * Impact event, the collision of a meteoroid, asteroid or comet with Earth * Impact factor, a measure of the citations to a science or social science journal Books and magazines * ''Impact'' (novel), a 2010 novel by Douglas Preston *''Impact Press'', a former Orlando, Florida-based magazine * Impact Magazines, a former UK magazine publisher * ''Impact'' (conservative magazine), a British political magazine * ''Impact'' (British magazine), a British action film magazine * ''Impact'', a French action film magazine spun off from ''Mad Movies'' * ''Impact'' (UNESCO magazine), a former UNESCO quarterly titled ''IMPACT of science on society'' * ''Impact'' (student magazine), a student magazine for the University of Nottingham, England * ''Bathimp ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countries of Namibia, Botswana, and Zimbabwe; and to the east and northeast by Mozambique and Eswatini. It also completely enclaves the country Lesotho. It is the southernmost country on the mainland of the Old World, and the second-most populous country located entirely south of the equator, after Tanzania. South Africa is a biodiversity hotspot, with unique biomes, plant and animal life. With over 60 million people, the country is the world's 24th-most populous nation and covers an area of . South Africa has three capital cities, with the executive, judicial and legislative branches of government based in Pretoria, Bloemfontein, and Cape Town respectively. The largest city is Johannesburg. About 80% of the population are Black Sou ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Limbic System
The limbic system, also known as the paleomammalian cortex, is a set of brain structures located on both sides of the thalamus, immediately beneath the medial temporal lobe of the cerebrum primarily in the forebrain.Schacter, Daniel L. 2012. ''Psychology''.sec. 3.20 It supports a variety of functions including emotion, behavior, long-term memory, and olfaction. Emotional life is largely housed in the limbic system, and it critically aids the formation of memories. With a primordial structure, the limbic system is involved in lower order emotional processing of input from sensory systems and consists of the amygdaloid nuclear complex ( amygdala), mammillary bodies, stria medullaris, central gray and dorsal and ventral nuclei of Gudden. This processed information is often relayed to a collection of structures from the telencephalon, diencephalon, and mesencephalon, including the prefrontal cortex, cingulate gyrus, limbic thalamus, hippocampus including the parahippocampal ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Fast Company (magazine)
''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Webber and Bill Taylor, two former ''Harvard Business Review'' editors, and publisher Mortimer Zuckerman. The publication's early competitors included ''Red Herring'', '' Business 2.0'' and ''The Industry Standard''. In 1997, ''Fast Company'' created an online social network, the "Company of Friends" which spawned a number of groups that began meeting. At one point the Company of Friends had over 40,000 members in 120 cities, although by 2003 that number had declined to 8,000. In 2000, Zuckerman sold ''Fast Company'' to Gruner + Jahr, majority owned by media giant Bertelsmann, for $550 million. Just as the sale was completed, the dot-com bubble burst, leading to significant losses and a decline in circulation. Webber and Taylor left the ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Year Of Birth Missing (living People)
A year or annus is the orbital period of a planetary body, for example, the Earth, moving in its orbit around the Sun. Due to the Earth's axial tilt, the course of a year sees the passing of the seasons, marked by change in weather, the hours of daylight, and, consequently, vegetation and soil fertility. In temperate and subpolar regions around the planet, four seasons are generally recognized: spring, summer, autumn and winter. In tropical and subtropical regions, several geographical sectors do not present defined seasons; but in the seasonal tropics, the annual wet and dry seasons are recognized and tracked. A calendar year is an approximation of the number of days of the Earth's orbital period, as counted in a given calendar. The Gregorian calendar, or modern calendar, presents its calendar year to be either a common year of 365 days or a leap year of 366 days, as do the Julian calendars. For the Gregorian calendar, the average length of the calendar yea ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Living People
Related categories * :Year of birth missing (living people) / :Year of birth unknown * :Date of birth missing (living people) / :Date of birth unknown * :Place of birth missing (living people) / :Place of birth unknown * :Year of death missing / :Year of death unknown * :Date of death missing / :Date of death unknown * :Place of death missing / :Place of death unknown * :Missing middle or first names See also * :Dead people * :Template:L, which generates this category or death years, and birth year and sort keys. : {{DEFAULTSORT:Living people 21st-century people People by status ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |