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Dove Campaign For Real Beauty
The Dove Campaign for Real Beauty is a marketing campaign which focuses on building self-confidence in women and children. Launched by Unilever in 2004, Dove's partners in the campaign include Ogilvy, Edelman, and Harbinger Capital. Part of the overall project was the ''Evolution'' campaign. Campaign In 2004, Dove and Ogilvy organized a photography exhibit titled "Beyond Compare: Women Photographers on Real Beauty". The show featured work from 67 female photographers which led to the Real Beauty campaign. The Dove Real Beauty campaign was conceived in 2004 during a three-year creative strategic research effort, conducted in partnership with three universities, led by Joah Santos. The creative was conceived by Ogilvy Düsseldorf and London. The original advertising research indicated that only 4% of women consider themselves beautiful. The first stage of the campaign centered on a series of billboard advertisements, initially put up in Germany and United Kingdom. The spots sho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Campaign
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Art Director
Art director is a title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, live-action and animated film and television, the Internet, and video games. It is the charge of a sole art director to supervise and unify the vision of an artistic production. In particular, they are in charge of its overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements, what artistic style(s) to use, and when to use motion. One of the biggest challenges art directors face is translating desired moods, messages, concepts, and underdeveloped ideas into imagery. In the brainstorming process, art directors, colleagues and clients explore ways the finished piece or scene could look. At times, the art director is responsible for solidifying the vision of the collective imagination while resolving conflicting agendas ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cannes Lions International Festival Of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visited the Festival. They celebrated the best of creativity in brand communication, discussed industry issues, and networked with one another. The week's activities include multiple award ceremonies, as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (SAWA) felt the makers of advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Association Of Anorexia Nervosa And Associated Disorders
The National Association of Anorexia Nervosa and Associated Disorders (ANAD) is the oldest organization aimed at fighting eating disorders in the United States. ANAD assists people struggling with eating disorders such as anorexia nervosa and bulimia nervosa and also provides resources for families, schools and the eating disorder community. Headquartered in Chicago, Illinois, ANAD is a non-profit organization working in the areas of support, awareness, advocacy, referral, education, and prevention. History In the early 1970s, Vivian Hanson Meehan, ANAD's president and founder, was a nurse at a hospital in Highland Park, Illinois. When a family member was diagnosed with anorexia nervosa, Vivian was unable to find any information or resources on eating disorders. Support was unavailable. She was told by experts, "Anorexia Nervosa is so rare that there are probably no more than 2000 cases of Anorexia Nervosa in the United States - you are wasting your time." Meehan decided to do ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psych Central
Psych Central is a mental health information and news website. Psych Central is overseen by mental health professionals who create and oversee all the content published on the site. The site was created in 1995. The site was named as one of the Internet's 50 Best Websites in 2008 by ''Time'', and has approximately 6 million unique visitors per month.Psych Central '''' PsychCentral was acquired by Healthline () in August 2020. Former attorne ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lizzo
Melissa Viviane Jefferson (born April 27, 1988), known professionally as Lizzo (), is an American singer and rapper. Born in Detroit, Michigan, she moved to Houston, Texas, with her family at the age of ten. After college, she moved to Minneapolis, Minnesota, where she began her recording career in hip-hop. Prior to signing with Nice Life Recording Company and Atlantic Records, Lizzo released two studio albums, ''Lizzobangers'' (2013) and ''Big Grrrl Small World'' (2015). Her first major-label extended play (EP), ''Coconut Oil (EP), Coconut Oil'', was released in 2016. Lizzo attained mainstream success with the release of her third studio album, ''Cuz I Love You'' (2019), which peaked at number four on the US Billboard 200, ''Billboard'' 200. The album spawned the singles "Juice (Lizzo song), Juice" and "Tempo (Lizzo song), Tempo". The deluxe version of the album included Lizzo's 2017 single "Truth Hurts (song), Truth Hurts", which became a Viral video, viral sleeper hit two ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Common Sense Media
Common Sense Media (CSM) is an American nonprofit organization that reviews and provides ratings for media and technology with the goal of providing information on their suitability for children. , ''NYT'', May 5, 2003. Accessed December 15, 2011. It also funds research on the role of media in the lives of children and advocates publicly for child-friendly policies and laws regarding media and education. Founded by Jim Steyer in 2003, Common Sense Media reviews and allows users to review media for adults and children. It has reviews of books, films, television shows, video games, apps, websites, podcasts, and |
WAGGS
The World Association of Girl Guides and Girl Scouts (WAGGGS ) is a global association that supports female-oriented and female-only Guiding and Scouting organizations in 153 countries. It was established in the year 1928 in Parád, Hungary. The organization now has its headquarters located in London, United Kingdom. It is the counterpart of the World Organization of the Scout Movement (WOSM). WAGGGS is organized into five regions and operates five international Guiding centers. It holds full member status in the European Youth Forum (YFJ), which operates within the Council of Europe and the European Union. Mission WAGGGS aims to help girls and young women become responsible global citizens. It provides non-formal education in life skills, leadership, and decision-making through international programs and community activities. Members participate in leadership roles through a democratic structure. With about 100,000 volunteers, WAGGGS serves 10 million Scouts and Guides in 152 c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Association Of Girl Guides And Girl Scouts
The World Association of Girl Guides and Girl Scouts (WAGGGS ) is a global association that supports Girl Guides, female-oriented and female-only Guiding and Scouting organizations in 153 countries. It was established in the year 1928 in Parád, Hungary. The organization now has its headquarters located in London, United Kingdom. It is the counterpart of the World Organization of the Scout Movement (WOSM). WAGGGS is organized into five regions and operates five international Guiding centers. It holds full member status in the European Youth Forum (YFJ), which operates within the Council of Europe and the European Union. Mission WAGGGS aims to help girls and young women become responsible global citizens. It provides non-formal education in life skills, leadership, and decision-making through international programs and community activities. Members participate in leadership roles through a democratic structure. With about 100,000 volunteers, WAGGGS serves 10 million Scouts and Guid ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Free Being Me
Free Being Me is an educational initiative from the World Association of Girl Guides and Girl Scouts, supported by Unilever's Dove Self-Esteem Fund, established in 2013, which encourages a positive body image and self esteem, The programme aims to strengthen children's body confidence and self-esteem Self-esteem is confidence in one's own worth, abilities, or morals. Self-esteem encompasses beliefs about oneself (for example, "I am loved", "I am worthy") as well as emotional states, such as triumph, despair, pride, and shame. Smith and Macki ... through interactive activities, designed by experts in body confidence. The programme has reached over 6 million girls and boys from over 101 countries since 2014. Free Being Me Activity Packs The Free Being Me activity packs, targeted at 7-10 and 11-14 years olds are available in 18 languages and can be downloaded freely in English, French, Spanish and Arabic from the group's website. During Free Being Me sessions girls learn to sta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Forensic Sketch
A facial composite is a graphical representation of one or more eyewitnesses' memories of a face, as recorded by a composite artist. Facial composites are used mainly by police in their investigation of (usually serious) crimes. These images are used to reconstruct the suspect's face in hope of identifying them. Facial reconstruction can also be used in archeological studies to get a visualization of ancient mummies or human remains. Methods Hand-drawing Construction of the composite was originally only performed by a trained artist, through drawing, sketching, or painting, in consultation with a witness or crime victim. The FBI claims that hand-drawing is its preferred method for constructing a facial composite. Feature-based selection Feature-based systems essentially rely on the selection of individual features in isolation. Individual facial features (eyes, nose, mouth, eyebrows, etc.) are selected one at a time from a large database and then electronically 'overlaid' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Video
Viral videos are video, videos that become popular through viral phenomenon, a viral process of Internet sharing, primarily through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander Hauptmann. Viral Video Style: A Closer Look at Viral Videos on YouTube. Retrieved 30 March 2016. Paper: https://www.cs.cmu.edu/~lujiang/camera_ready_papers/ICMR2014-Viral.pdf Slides: https://www.cs.cmu.edu/~lujiang/resources/ViralVideos.pdf For a video to be shareable or spreadable, it must focus on the social logics and cultural practices that have enabled and popularized these new platforms. Viral videos may be serious, and some are deeply emotional, but many more are based more on entertainment and comedy. Notable early examples include televised comedy sketches, such as The Lonely Islands "Lazy Sunday (The Lonely Island song), Lazy Sunday" and "Dick in a Box", ''Numa Numa (video), Numa Numa'' [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
