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Demand Vacuum
Demand vacuum in economics and marketing is the effect created by consumer demand on the supply chain. The term refers to an analogy whereby consumer demand for a product or service creates a "vacuum" at the end of the supply chain which "pulls" the product through the chain by causing the suppliers to provide more product. The marketing strategy of pull strategy aims to create a demand vacuum through advertising and promotion to the consumer. This is to be compared with push strategy that tries to push the product through the supply chain by promoting the product to sellers and encouraging them to carry it.Philip Kotler, Gary Armstron, ''Principles of Marketing'', p. 442, Pearson Education, 2010 . Local shortages A demand vacuum can cause a local shortage of a product when local demand is far exceeded by demand in export markets. The result is little or no availability of a product in its originating market. See also * Demand patterns Demand is not a controllable factor; un ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Economics
Economics () is a behavioral science that studies the Production (economics), production, distribution (economics), distribution, and Consumption (economics), consumption of goods and services. Economics focuses on the behaviour and interactions of Agent (economics), economic agents and how economy, economies work. Microeconomics analyses what is viewed as basic elements within economy, economies, including individual agents and market (economics), markets, their interactions, and the outcomes of interactions. Individual agents may include, for example, households, firms, buyers, and sellers. Macroeconomics analyses economies as systems where production, distribution, consumption, savings, and Expenditure, investment expenditure interact; and the factors of production affecting them, such as: Labour (human activity), labour, Capital (economics), capital, Land (economics), land, and Entrepreneurship, enterprise, inflation, economic growth, and public policies that impact gloss ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demand
In economics, demand is the quantity of a goods, good that consumers are willing and able to purchase at various prices during a given time. In economics "demand" for a commodity is not the same thing as "desire" for it. It refers to both the desire to purchase and the ability to pay for a commodity. Demand is always expressed in relation to a particular price and a particular time period since demand is a flow concept. Flow is any variable which is expressed per unit of time. Demand thus does not refer to a single isolated purchase, but a continuous flow of purchases. Factors influencing demand The factors that influence the decisions of household (individual consumers) to purchase a commodity are known as the determinants of demand. Some important determinants of demand are: The price of the commodity: Most important determinant of the demand for a commodity is the price of the commodity itself. Normally there is an inverse relationship between the price of the commodity and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pull Strategy
Pull may refer to: Sports *In baseball, a pull hitter is a batter who usually hits the ball to the side of the field from which he bats * Pull shot, a batting stroke in cricket * A phase of a swim stroke * A throw-off in the sport of ultimate (originally called ultimate frisbee) * The Hope College Pull, an annual tug-of-war competition at Hope College in Holland, Michigan Music * ''Pull'' (Winger album) (1993) * ''Pull'', a 1993 album by Arcwelder * ''Pull'' (Mr. Mister album) (2010) * "Pull", a song from the album ''Nico'' by Blind Melon * "Pull", a song by Candiria from the album ''The Process of Self-Development'', 1999 Other uses * Muscle pull, a strain injury * Drawer pull or handle * Pull (physics), a force that acts in the direction of the origin of the force * "The Pull", an episode of the TV series ''Sons of Anarchy'' See also * Pulling (other) Pulling may refer to: * ''Pulling'' (TV series), a 2000s British TV series * Truck pulling and tractor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Push Strategy
Push may refer to: * A type of force applied to an object Music * Mike Dierickx (born 1973), a Belgian producer also known as Push Albums * ''Push'' (Bros album), 1988 * ''Push'' (Gruntruck album), 1992 * ''Push'' (Jacky Terrasson album), 2010 * ''Push'' (Sextile album), 2023 Songs * "Push" (Enrique Iglesias song), 2008 * "Push" (Avril Lavigne song), 2011 * "Push" (Lenny Kravitz song), 2011 * "Push" (Matchbox Twenty song), 1997 * "Push" (Moist song), 1994 * "Push" (Pharoahe Monch song), 2006 * "Push", by Tisha Campbell and Vanilla Ice on Campbell's 1993 album '' Tisha'' * "Push", by The Cure on the 1985 album ''The Head on the Door'' * "Push", by Dio on the 2002 album '' Killing the Dragon'' * "Push", by Nick Jonas on the 2014 album ''Nick Jonas'' * "Push", by Madonna on the 2005 album ''Confessions on a Dance Floor'' * "Push", by Marianas Trench on the 2006 album '' Fix Me'' * "Push", by Sarah McLachlan on the 2003 album ''Afterglow'' * "Push", by Dannii Minogue on the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Export
An export in international trade is a good produced in one country that is sold into another country or a service provided in one country for a national or resident of another country. The seller of such goods or the service provider is an ''exporter''; the foreign buyer is an '' importer''. Services that figure in international trade include financial, accounting and other professional services, tourism, education as well as intellectual property rights. Exportation of goods often requires the involvement of customs authorities. Firms For any firm, Global expansion strategies may include: * Franchising, * Turn Key Project, * Export, * Joint Venture, * Licensing, * Creating an owned subsidiary, * Acquisition, * Merger, etc. Exporting is mostly a strategy used by product based companies. Many manufacturing firms begin their global expansion as exporters and only later switch to another mode for serving a foreign market. Barriers There are four main types of expo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demand Patterns
Demand is not a controllable factor; under every situation in different industries, varying demand situations might be encountered. Through demand management Demand management is a planning methodology used to forecast, plan for and manage the demand for products and services. This can be at macro-levels as in economics and at micro-levels within individual organizations. For example, at macro-leve ... it is possible to manipulate the demand in your favor. Most organizations in the beginning face varying demand situations which may not even be favorable to them. Different types of demand situations Negative demand: If the market response to a product is negative, it shows that people are not aware of the features of the service and the benefits offered. Under such circumstances, the marketing unit of a service firm has to understand the psyche of the potential buyers and find out the prime reason for the rejection of the service. For example: if passengers refuse a bus conduc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Supply Chain Management
In commerce, supply chain management (SCM) deals with a system of procurement (purchasing raw materials/components), operations management, logistics and marketing channels, through which raw materials can be developed into finished products and delivered to their end customers. A more narrow definition of supply chain management is the "design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronising supply with demand and measuring performance globally". This can include the movement and storage of raw materials, work-in-process inventory, finished goods, and end to end order fulfilment from the point of origin to the point of consumption. Interconnected, interrelated or interlinked networks, channels and node businesses combine in the provision of products and services required by end customers in a supply chain. SCM is the br ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
