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Data Stream
In connection-oriented communication, a data stream is the transmission of a sequence of digitally encoded signals to convey information. Typically, the transmitted symbols are grouped into a series of packets. Data streaming has become ubiquitous. Anything transmitted over the Internet is transmitted as a data stream. Using a mobile phone to have a conversation transmits the sound as a data stream. Formal definition In a formal way, a data stream is any ordered pair ( s, \Delta ) where: # s is a sequence of tuples and # \Delta is a sequence of positive real time intervals. Content Data Stream contains different sets of data, that depend on the chosen data format. * Attributes – each attribute of the data stream represents a certain type of data, e.g. segment / data point ID, timestamp, geodata. * Timestamp attribute helps to identify when an event occurred. * Subject ID is an encoded-by-algorithm ID, that has been extracted out of a cookie. * Raw Data in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Connection-oriented Communication
In telecommunications and computer networking, connection-oriented communication is a communication protocol where a communication session or a semi-permanent connection is established before any useful data can be transferred. The established connection ensures that data is delivered in the correct order to the upper communication layer. The alternative is called '' connectionless communication'', such as the datagram mode communication used by Internet Protocol (IP) and User Datagram Protocol (UDP), where data may be delivered out of order, since different network packets are routed independently and may be delivered over different paths. Connection-oriented communication may be implemented with a circuit switched connection, or a packet-mode virtual circuit connection. In the latter case, it may use either a transport layer virtual circuit protocol such as the Transmission Control Protocol (TCP) protocol, allowing data to be delivered in order. Although the lower-layer switc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Fraud
In law, fraud is intent (law), intentional deception to deprive a victim of a legal right or to gain from a victim unlawfully or unfairly. Fraud can violate Civil law (common law), civil law (e.g., a fraud victim may sue the fraud perpetrator to avoid the fraud or recover monetary compensation) or criminal law (e.g., a fraud perpetrator may be prosecuted and imprisoned by governmental authorities), or it may cause no loss of money, property, or legal right but still be an element of another civil or criminal wrong. The purpose of fraud may be monetary gain or other benefits, such as obtaining a passport, travel document, or driver's licence. In cases of mortgage fraud, the perpetrator may attempt to qualify for a mortgage by way of false statements. Terminology Fraud can be defined as either a civil wrong or a criminal act. For civil fraud, a government agency or person or entity harmed by fraud may bring litigation to stop the fraud, seek monetary damages, or both. For cr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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User Agent
On the Web, a user agent is a software agent responsible for retrieving and facilitating end-user interaction with Web content. This includes all web browsers, such as Google Chrome and Safari A safari (; originally ) is an overland journey to observe wildlife, wild animals, especially in East Africa. The so-called big five game, "Big Five" game animals of Africa – lion, African leopard, leopard, rhinoceros, African elephant, elep ..., some email clients, standalone download managers like youtube-dl, and other command-line utilities like cURL. The user agent is the client in a client–server system. The HTTP User-Agent header is intended to clearly identify the agent to the server. However, this header can be omitted or spoofed, so some websites use other detection methods. References Clients (computing) {{Web-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Demand Side Platform
A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. This platform provides digital advertising inventory with a dashboard, where the advertiser can manage their campaign by defining the target audience, bid amount, overall budgets, ad format, and other parameters, while getting feedback about ad impressions and audience behavior. Much like paid search, using DSPs allows users to optimize based on set key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA). There are 2 types of DSPs: * Full-service is a hands-off management model from the agency-side, in which the planning, launch and optimization of an advertising campaign is carried out by account managers of the DSP platform. * Self-service, in contrast, is like full-service but the management is carried out by the agency or advertiser them ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Content Management System
A content management system (CMS) is computer software used to manage the creation and modification of digital content ( content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New Riders, 2003. It is typically used for enterprise content management (ECM) and web content management (WCM). ECM typically supports multiple users in a collaborative environment, by integrating document management, digital asset management, and record retention. Alternatively, WCM is the collaborative authoring for websites and may include text and embed graphics, photos, video, audio, maps, and program code that display content and interact with the user. ECM typically includes a WCM function. Structure A CMS typically has two major components: a content management application (CMA), as the front-end user interface that allows a user, even with limited expertise, to add, modify, and remove content from a website without the interve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Data Management Platform
A data management platform (DMP) is a software platform used for collecting and managing data. DMPs allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. They may use big data and artificial intelligence algorithms to process and analyze large data sets about users from various sources. Advantages of using DMPs include data organization, increased insight on audiences and markets, and more effective advertisement budgeting. On the other hand, DMPs often have to deal with privacy concerns due to the integration of third-party software with private data. This technology is continuously being developed by global entities such as Nielsen and Oracle. More generally, the term data platform can refer to any software platform used for collecting and managing data. It is an integrated solution which as of the 2010s can combine functionalities of for example a data lake, data warehouse or data hub for busine ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Customer Data Platform
A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. According to Gartner, customer data platforms have evolved from a variety of mature markets, "including multichannel campaign management, tag management and data integration." Capabilities Commonalities across CDPs: * marketer-managed; * unified, persistent, single database for customer behavioral, profile and other data, from any internal or external source; * consistent identifier that links all of a customer's data; * accessible by external systems and structured to support marketers' needs for campaign management, marketing analyses and business intelligence; * provide a 360-degree view of the customer; * group customers into audience segments; and * allow users ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Customer-relationship Management
Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance customer satisfaction, and drive sustainable growth. CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many services come with a softphone), email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to better cater to their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Business Intelligence
Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. Common functions of BI technologies include Financial reporting, reporting, online analytical processing, analytics, Dashboard (business), dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, Predictive Analysis, predictive analytics, and prescriptive analytics. BI tools can handle large amounts of structured and sometimes unstructured data to help organizations identify, develop, and otherwise create new strategic business opportunities. They aim to allow for the easy interpretation of these big data. Identifying new opportunities and implementing an effective strategy based on insights is assumed to potentially provide businesses with a competitive market advantage and long-term stability, and help them take strategic decisions. Busine ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Data Point
In statistics, a unit of observation is the unit described by the data that one analyzes. A study may treat groups as a unit of observation with a country as the unit of analysis, drawing conclusions on group characteristics from data collected at the national level. For example, in a study of the demand for money, the unit of observation might be chosen as the individual, with different observations (data points) for a given point in time differing as to which individual they refer to; or the unit of observation might be the country, with different observations differing only in regard to the country they refer to. Unit of observation vs unit of analysis The unit of observation should not be confused with the unit of analysis. A study may have a differing unit of observation and unit of analysis: for example, in community research, the research design may collect data at the individual level of observation but the level of analysis might be at the neighborhood level, drawing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Raw Data
Raw data, also known as primary data, are ''data'' (e.g., numbers, instrument readings, figures, etc.) collected from a source. In the context of examinations, the raw data might be described as a raw score (after test scores). If a scientist sets up a computerized thermometer which records the temperature of a chemical mixture in a test tube every minute, the list of temperature readings for every minute, as printed out on a spreadsheet or viewed on a computer screen are "raw data". Raw data have not been subjected to processing, "cleaning" by researchers to remove outliers, obvious instrument reading errors or data entry errors, or any analysis (e.g., determining central tendency aspects such as the average or median result). As well, raw data have not been subject to any other manipulation by a software program or a human researcher, analyst or technician. They are also referred to as ''primary'' data. Raw data is a relative term (see data), because even once raw data have ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |