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Web Analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or Broadcasting, broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or creates user behaviour profiles. It helps gauge traffic and popularity trends, which is useful for market research. Basic steps of the web analytics process Most web analytics processes come down to four essential stages or steps, which are: * data collection, Collection of data: This stage is the collection of th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Collection
Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. Data collection is a research component in all study fields, including physical science, physical and social sciences, humanities, and business. While methods vary by discipline, the emphasis on ensuring accurate and honest collection remains the same. The goal for all data collection is to capture evidence that allows data analysis to lead to the formulation of credible answers to the questions that have been posed. Regardless of the field of or preference for defining data (Quantitative method, quantitative or Qualitative method, qualitative), accurate data collection is essential to maintain research integrity. The selection of appropriate data collection instruments (existing, modified, or newly developed) and delineated instructions for their correct use reduce the l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Off-site Web Analytics
Off-site may refer to: * Off-site data protection in data management * Off-site art exhibit or off-site art show * Off-site construction in building * Off Site (restaurant), a restaurant in Miami, Florida, United States * The Off-Site Source Recovery Project, a US radioactive materials recovery initiative See also * Offside (other) {{disambiguation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
JavaScript
JavaScript (), often abbreviated as JS, is a programming language and core technology of the World Wide Web, alongside HTML and CSS. Ninety-nine percent of websites use JavaScript on the client side for webpage behavior. Web browsers have a dedicated JavaScript engine that executes the client code. These engines are also utilized in some servers and a variety of apps. The most popular runtime system for non-browser usage is Node.js. JavaScript is a high-level, often just-in-time–compiled language that conforms to the ECMAScript standard. It has dynamic typing, prototype-based object-orientation, and first-class functions. It is multi-paradigm, supporting event-driven, functional, and imperative programming styles. It has application programming interfaces (APIs) for working with text, dates, regular expressions, standard data structures, and the Document Object Model (DOM). The ECMAScript standard does not include any input/output (I/O), such as netwo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tag (metadata)
In information systems, a tag is a keyword or term assigned to a piece of information (such as an Internet bookmark, multimedia, database record, or computer file). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tags are generally chosen informally and personally by the item's creator or by its viewer, depending on the system, although they may also be chosen from a controlled vocabulary. Tagging was popularized by websites associated with Web 2.0 and is an important feature of many Web 2.0 services. It is now also part of other database systems, desktop applications, and operating systems. Overview People use tags to aid classification, mark ownership, note boundaries, and indicate online identity. Tags may take the form of words, images, or other identifying marks. An analogous example of tags in the physical world is museum object tagging. People were using textual keywords to classify information and objec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Server
A web server is computer software and underlying Computer hardware, hardware that accepts requests via Hypertext Transfer Protocol, HTTP (the network protocol created to distribute web content) or its secure variant HTTPS. A user agent, commonly a web browser or web crawler, initiates communication by making a request for a web page or other Web Resource, resource using HTTP, and the server (computing), server responds with the content of that resource or an List of HTTP status codes, error message. A web server can also accept and store resources sent from the user agent if configured to do so. The hardware used to run a web server can vary according to the volume of requests that it needs to handle. At the low end of the range are embedded systems, such as a router (computing), router that runs a small web server as its configuration interface. A high-traffic Internet website might handle requests with hundreds of servers that run on racks of high-speed computers. A reso ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Server Log
In computing, logging is the act of keeping a log of events that occur in a computer system, such as problems, errors or broad information on current operations. These events may occur in the operating system or in other software. A message or ''log entry'' is recorded for each such event. These log messages can then be used to monitor and understand the operation of the system, to debug problems, or during an audit. Logging is particularly important in multi-user software, to have a central overview of the operation of the system. In the simplest case, messages are written to a file, called a ''log file''. Alternatively, the messages may be written to a dedicated logging system or to a log management software, where it is stored in a database or on a different computer system. Specifically, a ''transaction log'' is a log of the communications between a system and the users of that system, or a data collection method that automatically captures the type, content, or time of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Web Analytics Software ...
This is a list of web analytics software used to collect and display data about visiting website users. Self-hosted software Free / Open source ( FLOSS) This is a comparison table of web analytics software released under a free software license. Proprietary This is a comparison table of web analytics proprietary software. Hosted / Software as a service This is a comparison table of hosted web analytics software as a service. References {{reflist Web analytics Web software web analytics Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Session Replay
Session replay is the ability to replay a visitor's journey on a web site or within a mobile application or web application. Replay can include the user's view (browser or screen output), user input ( keyboard and mouse inputs), and logs of network events or console logs. Session replay is supposed to help improve customer experience and help identify obstacles in conversion processes on websites. However, it can also be used to study a website's usability, customer behavior, and the handling of customer service questions as the customer journey, with all interactions, can be replayed. Some organizations also use this capability to analyse fraudulent behavior on websites. Some solutions augment the session replay with advanced analytics that can identify segments of customers that are struggling to use the website. This allows for the replay capability to be used much more efficiently and reduces the need to replay other customer sessions unnecessarily. There are generally t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Heat Map
A heat map (or heatmap) is a 2-dimensional data visualization technique that represents the magnitude of individual values within a dataset as a color. The variation in color may be by hue or intensity. In some applications such as crime analytics or website click-tracking, color is used to represent the ''density'' of data points rather than a value associated with each point. "Heat map" is a relatively new term, but the practice of shading matrices has existed for over a century. History Heat maps originated in 2D displays of the values in a data matrix. Larger values were represented by small dark gray or black squares (pixels) and smaller values by lighter squares. The earliest known example dates to 1873, when Toussaint Loua used a hand-drawn and colored shaded matrix to visualize social statistics across the districts of Paris. The idea of reordering rows and columns to reveal structure in a data matrix, known as seriation, was introduced by Flinders Petrie in 1899. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adobe Analytics
Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and List of web analytics software, web analytics products by Adobe Inc., Adobe. History Adobe Experience Cloud is a comprehensive suite that encompasses analytics, social, advertising, media optimization, Targeting (advertising), targeting, web experience management, journey orchestration, and content management services, hosted on Microsoft Azure. The suite, initially known as Adobe Marketing Cloud, was unveiled in October 2012 as part of Adobe's strategy to phase out the Omniture brand, which it had acquired in October 2009. The suite integrates products from the acquired company, Omniture, along with other services into a unified cloud service. This integration includes eight main applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Campaign (both Classic and Standard versions), Audience Manager, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. As of 2019, Google Analytics is the most widely used web analytics service on the web. Site frequently updated. Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as ''Google Analytics for Mobile Apps''. Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. GA4 is the default Google Analytics installation and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA). One notable feature of GA4 is a natural integration with Google's BigQuery—a feature previously only available with the enterprise GA 360. This ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Campaign
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
