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Video Game Marketing
Video game monetization is a type of process that a video game publisher can use to generate revenue from a video game product. The methods of monetization may vary between games, especially when they come from different genres or platforms, but they all serve the same purpose to return money to the game developers, copyright owners, and other stakeholders. As the monetization methods continue to diversify, they also affect the game design in a way that sometimes leads to criticism. Methods Although there are several business models to monetize video games, they can be categorized into six major models. A video game may use more than one of these models at once. Retail Retail purchase is the traditional method by which games are sold from brick and mortar stores or online retailers. Customers pay for a physical copy of the game and any other game related peripheral devices required for play in-store. Retail purchasing has previously made up the bulk of game-related transact ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Game Publisher
A video game publisher is a company that publishes video games that have been developed either internally by the publisher or externally by a video game developer. They often finance the development, sometimes by paying a video game developer (the publisher calls this ''external development'') and sometimes by paying an internal staff of developers called a ''studio''. The large video game publishers also distribute the games they publish, while some smaller publishers instead hire distribution companies (or larger video game publishers) to distribute the games they publish. Other functions usually performed by the publisher include deciding on and paying for any licenses that are used by the game; paying for localization; layout, printing, and possibly the writing of the user manual; and the creation of graphic design elements such as the box design. Some large publishers with vertical structure also own publishing subsidiaries (labels). Large publishers also attempt to boos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microtransaction
Microtransaction (mtx) refers to a business model where users can purchase in-game virtual goods with micropayments. Microtransactions are often used in free-to-play games to provide a revenue source for the developers. While microtransactions are a staple of the mobile app market, they are also seen on PC software such as Valve's Steam digital distribution platform, as well as console gaming. Free-to-play games that include a microtransaction model are sometimes referred to as "freemium". Another term, " pay-to-win", is sometimes used pejoratively to refer to games where purchasing items in-game can give a player an advantage over other players, particularly if the items cannot be obtained through free means. The objective with a free-to-play microtransaction model is to involve more players in the game by providing desirable items or features that players can purchase if they lack the skill or available time to earn these through regular game play. Also, presumably the game de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Non-fungible Token
A non-fungible token (NFT) is a unique digital identifier that is recorded on a blockchain and is used to certify ownership and authenticity. It cannot be copied, substituted, or subdivided. The ownership of an NFT is recorded in the blockchain and can be transferred by the owner, allowing NFTs to be sold and traded. Initially pitched as a new class of investment asset, by September 2023, one report claimed that over 95% of NFT collections had zero monetary value. NFTs can be created by anybody and require little or no coding skill to create. NFTs typically contain references to digital files such as artworks, photos, videos, and audio. Because NFTs are uniquely identifiable, they differ from cryptocurrencies, which are fungible (hence the name non-fungible token). Proponents claim that NFTs provide a public certificate of authenticity or proof of ownership, but the legal rights conveyed by an NFT can be uncertain. The ownership of an NFT as defined by the blockchain has no ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blockchain
The blockchain is a distributed ledger with growing lists of Record (computer science), records (''blocks'') that are securely linked together via Cryptographic hash function, cryptographic hashes. Each block contains a cryptographic hash of the previous block, a Trusted timestamping, timestamp, and transaction data (generally represented as a Merkle tree, where Node (computer science), data nodes are represented by leaves). Since each block contains information about the previous block, they effectively form a ''chain'' (compare linked list data structure), with each additional block linking to the ones before it. Consequently, blockchain transactions are resistant to alteration because, once recorded, the data in any given block cannot be changed retroactively without altering all subsequent blocks and obtaining network consensus to accept these changes. Blockchains are typically managed by a peer-to-peer, peer-to-peer (P2P) computer network for use as a public distributed led ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Communications (20%) through the joint venture ESPN Inc. The company was founded in 1979 by Bill Rasmussen, Scott Rasmussen and Ed Eagan. ESPN broadcasts primarily from studio facilities located in Bristol, Connecticut. The network also operates offices and auxiliary studios in Miami, Orlando, New York City, Las Vegas, Seattle, Charlotte, Washington, D.C., and Los Angeles. James Pitaro has been chairman since March 5, 2018, following the resignation of John Skipper on December 18, 2017. , ESPN is available to approximately 70 million pay television households in the United States—down from its 2011 peak of 100 million households. It operates regional channels in Africa, Australia, Latin America, and the Netherlands. In Ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Game Of Chance
A game of chance is in contrast with a game of skill. It is a game whose outcome is strongly influenced by some randomizing device. Common devices used include dice, spinning tops, playing cards, roulette wheels, numbered balls, or in the case of digital games random number generators. A game of chance may be played as gambling if players wager money or anything of monetary value. Alternatively, a game of skill is one in which the outcome is determined mainly by mental or physical skill, rather than chance. While a game of chance may have some skill element to it, chance generally plays a greater role in determining its outcome. A game of skill may also may have elements of chance, but skill plays a greater role in determining its outcome. Gambling is known in nearly all human societies, even though many have passed laws restricting it. Early people used the knucklebones of sheep as dice. Some people develop a psychological addiction to gambling and will risk food and sh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Skin Gambling
In video games, skin gambling (also known as skin betting) is the use of virtual goods, often cosmetic in-game items such as " skins", as virtual currency to bet on the outcome of professional matches or on other games of chance. It is commonly associated with the community surrounding ''Counter-Strike 2'' (the successor to '' Counter-Strike: Global Offensive''), but the practice exists in other games such as Electronic Arts's FIFA. Valve, the developer of the ''Counter-Strike'' series, also runs the Steam marketplace which can be interfaced by third-parties to enable trading, buying, and selling of skins from players' Steam inventories for real-world or digital currency. Valve condemns the gambling practices as it violates the platform's terms of service. Valve added random skin rewards as part of an update to ''Global Offensive'' in 2013, believing that players would use these to trade with other players and bolster both the player community and its Steam marketplace. A nu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Global Offensive
''Counter-Strike: Global Offensive'' (''CS:GO'') is a 2012 multiplayer Tactical shooter, tactical first-person shooter developed by Valve Corporation, Valve and Hidden Path Entertainment. It is the fourth game in the Counter-Strike, ''Counter-Strike'' series. Developed for over two years, ''Global Offensive'' was released for OS X, PlayStation 3, Windows, and Xbox 360 in August 2012, and for Linux in 2014. In December 2018, Valve transitioned the game to a free-to-play model, focusing on revenue from cosmetic items. The game pits two teams, Terrorists and Counter-Terrorists, against each other in different objective-based game modes. The most common game modes involve the Terrorists planting a bomb while Counter-Terrorists attempt to stop them, or Counter-Terrorists attempting to rescue hostages that the Terrorists have captured. There are nine official game modes, all of which have distinct characteristics specific to that mode. The game also has Matchmaking (video games), m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
