Post Cereals
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Post Cereals
Post Consumer Brands, LLC (previously Post Cereals and Postum Cereals; also known simply as Post) is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, owns a large portfolio of cereal brands that include Bran Flakes, Honey Bunches of Oats, Golden Crisp, Grape-Nuts, Honeycomb, Pebbles, and Waffle Crisp, among others. The company also produces several pet food brands, including Rachael Ray Nutrish, Kibbles 'n Bits, and 9Lives, and markets Peter Pan Peanut Butter. History C. W. Post established his company in Battle Creek, Michigan, having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr. John Harvey Kellogg. Dr. Kellogg, with his brother W. K. Kellogg, had developed a dry corn flake cereal that was part of their patients' diet. Post's first product, introduced in 1895, was not a cereal, however, but a roasted, cereal-based beverage, Postum. ...
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General Foods
General Foods Corporation was a company whose direct predecessor was established in the United States by C. W. Post, Charles William (C. W.) Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929, after several corporate acquisitions, by Marjorie Merriweather Post after she inherited the established cereal business from her father, C. W. Post. In November 1985, General Foods was acquired by Philip Morris Companies (now Altria) for $5.6 billion, the largest non-oil acquisition at the time. In December 1988, Philip Morris acquired Kraft Foods Inc., and, in 1990, combined the two food companies as Kraft General Foods. The "General Foods" name was dropped in 1995 with the corporate name being reverted to Kraft Foods; a line of caffeinated hot beverage mixes continued to carry the Maxwell House International, General Foods International name until 2010. History Background General Foods background can be traced to the Post Cereal Com ...
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Pebbles (cereal)
Pebbles is a brand of breakfast cereal which was introduced in the United States by Post Consumer Brands on October 20, 1971 featuring characters from the animated series ''The Flintstones'' as spokestoons. The product line includes Cocoa Pebbles and Fruity Pebbles. Cocoa Pebbles contains chocolate-flavored crisp rice cereal bits, while Fruity Pebbles contains crisp rice cereal bits that come in a variety of fruit flavors with a sugar content of 9 grams per serving for Fruity Pebbles and 10 grams per serving for Cocoa Pebbles. It is the oldest cereal brand based on characters from a TV series or movie that is still sold. Product history Fruity Pebbles and Cocoa Pebbles Cereal were reintroductions of a low market-share Post children's cereal brand called Sugar Rice Krinkles. The Product Group Manager at the time, Larry Weiss, licensed use of ''The Flintstones'' for cereal from Hanna-Barbera Productions (now part of Warner Bros. Animation) in an attempt to reinvigorate the child ...
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Bran
Bran, also known as miller's bran, is the component of a Cereal, cereal grain consisting of the hard layersthe combined aleurone and Fruit anatomy#Pericarp layers, pericarpsurrounding the endosperm. Maize, Corn (maize) bran also includes the pedicel (tip cap). Along with the cereal germ, germ, it is an integral part of whole grains, and is often produced as a byproduct of mill (grinding), milling in the production of refined grains. Bran is highly nutritious, but is difficult to digest due to its high fiber content; its high fat content also reduces its shelf life as the oils/fats are prone to becoming rancid. As such, it is typically removed from whole grain during the Refined grains, refining processe.g. in processing wheat grain into white flour, or refining brown rice into white rice. Bran is present in cereal grain, including rice, maize, corn (maize), wheat, oats, barley, rye, and millet. Bran is not the same as chaff, which is a coarser, scaly material surrounding the gr ...
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Wheat Grain
Wheat is a group of wild and domesticated grasses of the genus ''Triticum'' (). They are cultivated for their cereal grains, which are staple foods around the world. Well-known wheat species and hybrids include the most widely grown common wheat (''T. aestivum''), spelt, durum, emmer, einkorn, and Khorasan or Kamut. The archaeological record suggests that wheat was first cultivated in the regions of the Fertile Crescent around 9600 BC. Wheat is grown on a larger area of land than any other food crop ( in 2021). World trade in wheat is greater than that of all other crops combined. In 2021, world wheat production was , making it the second most-produced cereal after maize (known as corn in North America and Australia; wheat is often called corn in countries including Britain). Since 1960, world production of wheat and other grain crops has tripled and is expected to grow further through the middle of the 21st century. Global demand for wheat is increasing because of the ...
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Postum
Postum () is a powdered roasted grain beverage popular as a coffee substitute. The caffeine-free beverage was created by Post Consumer Brands, Post Cereal Company founder C. W. Post in 1895 and marketed as a healthier alternative to coffee. Post was a student of John Harvey Kellogg, who believed that caffeine was unhealthy. Post Cereal Company eventually became General Foods, then merged to Kraft Foods Inc. in 1990. Eliza's Quest Foods now owns the trademark rights and secret recipe of Postum. The "instant" drink mix version was developed in 1912, replacing the original brewed beverage. Postum is made from roasted wheat bran and molasses. In addition to the original flavor, coffee-flavored and cocoa-flavored versions have been introduced. Acrylamide When tested by the FDA, Postum had more acrylamide than any other product, by dry weight. History Postum quickly became popular, making Post wealthy. The aggressive advertising, with the slogan "There's a Reason", warned against the ...
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