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Persuasion Theorists
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpreted a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ancient Greece
Ancient Greece () was a northeastern Mediterranean civilization, existing from the Greek Dark Ages of the 12th–9th centuries BC to the end of classical antiquity (), that comprised a loose collection of culturally and linguistically related city-states and communities. Prior to the Roman period, most of these regions were officially unified only once under the Kingdom of Macedon from 338 to 323 BC. In Western history, the era of classical antiquity was immediately followed by the Early Middle Ages and the Byzantine period. Three centuries after the decline of Mycenaean Greece during the Bronze Age collapse, Greek urban poleis began to form in the 8th century BC, ushering in the Archaic period and the colonization of the Mediterranean Basin. This was followed by the age of Classical Greece, from the Greco-Persian Wars to the death of Alexander the Great in 323 BC, and which included the Golden Age of Athens and the Peloponnesian War. The u ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fallacy
A fallacy is the use of invalid or otherwise faulty reasoning in the construction of an argument that may appear to be well-reasoned if unnoticed. The term was introduced in the Western intellectual tradition by the Aristotelian '' De Sophisticis Elenchis''. Fallacies may be committed intentionally to manipulate or persuade by deception, unintentionally because of human limitations such as carelessness, cognitive or social biases and ignorance, or potentially due to the limitations of language and understanding of language. These delineations include not only the ignorance of the right reasoning standard but also the ignorance of relevant properties of the context. For instance, the soundness of legal arguments depends on the context in which they are made. Fallacies are commonly divided into "formal" and "informal". A formal fallacy is a flaw in the structure of a deductive argument that renders the argument invalid, while an informal fallacy originates in an error in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Enthymeme
An enthymeme (, ''enthýmēma'') is an argument with a hidden premise. Enthymemes are usually developed from premises that accord with the audience's view of the world and what is taken to be common sense. However, where the general premise of a syllogism is supposed to be true, making the subsequent deduction necessary, the general premise of an enthymeme is merely probable, which leads only to a tentative conclusion. Originally theorized by Aristotle, there are four types of enthymeme, at least two of which are described in Aristotle's work. Aristotle referred to the enthymeme as "the body of proof", "the strongest of rhetorical proofs...a kind of syllogism" (''Rhetoric'' I, 1.3,11). He considered it to be one of two kinds of proof, the other of which was the paradeigma. Maxims, Aristotle thought, were a derivative of enthymemes. (''Rhetoric'' II.XX.1). Aristotle discusses two types of enthymemes: demonstrative 'deiktika''and refutative 'elentika'' or ''rézoi'' (ῥέζοι) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Presumption Of Innocence
The presumption of innocence is a legal principle that every person Accused (law), accused of any crime is considered innocent until proven guilt (law), guilty. Under the presumption of innocence, the legal burden of proof is thus on the Prosecutor, prosecution, which must present compelling evidence to the trier of fact (a judge or a jury). If the prosecution does not prove the charges true, then the person is Acquittal, acquitted of the charges. The prosecution must in most cases prove that the accused is guilty beyond a reasonable doubt. If reasonable doubt remains, the accused must be acquitted. The opposite system is a presumption of guilt. In many countries and under many legal systems, including common law and Civil law (legal system), civil law systems (not to be confused with Civil law (common law), the other kind of civil law, which deals with non-criminal legal issues), the presumption of innocence is a legal right of the accused in a criminal trial. It is also an in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Burden Of Proof (law)
In a legal dispute, one party has the burden of proof to show that they are correct, while the other party has no such burden and is presumed to be correct. The burden of proof requires a party to produce evidence to establish the truth of facts needed to satisfy all the required legal elements of the dispute. It is also known as the onus of proof. The burden of proof is usually on the person who brings a claim in a dispute. It is often associated with the Latin maxim ''semper necessitas probandi incumbit ei qui agit'', a translation of which is: "the necessity of proof always lies with the person who lays charges." In civil suits, for example, the plaintiff bears the burden of proof that the defendant's action or inaction caused injury to the plaintiff, and the defendant bears the burden of proving an affirmative defense. The burden of proof is on the prosecutor for criminal cases, and the defendant is presumed innocent. If the claimant fails to discharge the burden of proof to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Immanuel Kant
Immanuel Kant (born Emanuel Kant; 22 April 1724 – 12 February 1804) was a German Philosophy, philosopher and one of the central Age of Enlightenment, Enlightenment thinkers. Born in Königsberg, Kant's comprehensive and systematic works in epistemology, metaphysics, ethics, and aesthetics have made him one of the most influential and highly discussed figures in modern Western philosophy. In his doctrine of transcendental idealism, Kant argued that space and time are mere "forms of intuition" that structure all experience and that the objects of experience are mere "appearances". The nature of things as they are in themselves is unknowable to us. Nonetheless, in an attempt to counter the philosophical doctrine of Philosophical skepticism, skepticism, he wrote the ''Critique of Pure Reason'' (1781/1787), his best-known work. Kant drew a parallel to the Copernican Revolution#Immanuel Kant, Copernican Revolution in his proposal to think of the objects of experience as confo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thomas Hobbes
Thomas Hobbes ( ; 5 April 1588 – 4 December 1679) was an English philosopher, best known for his 1651 book ''Leviathan (Hobbes book), Leviathan'', in which he expounds an influential formulation of social contract theory. He is considered to be one of the founders of modern political philosophy. In his early life, overshadowed by his father's departure following a fight, he was taken under the care of his wealthy uncle. Hobbes's academic journey began in Malmesbury#Westport St Mary, Westport, leading him to the University of Oxford, where he was exposed to classical literature and mathematics. He then graduated from the University of Cambridge in 1608. He became a tutor to the Cavendish family, which connected him to intellectual circles and initiated his extensive travels across Europe. These experiences, including meetings with figures like Galileo, shaped his intellectual development. After returning to England from France in 1637, Hobbes witnessed the destruction and br ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Socrates
Socrates (; ; – 399 BC) was a Ancient Greek philosophy, Greek philosopher from Classical Athens, Athens who is credited as the founder of Western philosophy and as among the first moral philosophers of the Ethics, ethical tradition of thought. An enigmatic figure, Socrates authored no texts and is known mainly through the posthumous accounts of classical writers, particularly his students Plato and Xenophon. These accounts are written as dialogues, in which Socrates and his interlocutors examine a subject in the style of question and answer; they gave rise to the Socratic dialogue literary genre. Contradictory accounts of Socrates make a reconstruction of his philosophy nearly impossible, a situation known as the Socratic problem. Socrates was a polarizing figure in Athenian society. In 399 BC, he was accused of Asebeia, impiety and corrupting the youth. After Trial of Socrates, a trial that lasted a day, he was sentenced to death. He spent his last day in prison ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pathos
Pathos appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. ''Pathos'' is a term most often used in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Methods Emotional appeal can be accomplished in many ways, such as the following: * by a metaphor or storytelling, commonly known as a hook; * by passion in the delivery of the speech or writing, as determined by the audience; * by personal anecdote. Appealing to an ideal can also be handled in various ways, such as the following: * by understanding the reason for their position * avoiding attacks against a person or audience's personality * use the attributes of the ideal to reinforce the message. Pathos tends to use "loaded" words that will get some sort of reaction. Examples could include "victim", in a number of different contexts. In certain situations, pathos may be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Syllogism
A syllogism (, ''syllogismos'', 'conclusion, inference') is a kind of logical argument that applies deductive reasoning to arrive at a conclusion based on two propositions that are asserted or assumed to be true. In its earliest form (defined by Aristotle in his 350 BC book '' Prior Analytics''), a deductive syllogism arises when two true premises (propositions or statements) validly imply a conclusion, or the main point that the argument aims to get across. For example, knowing that all men are mortal (major premise), and that Socrates is a man (minor premise), we may validly conclude that Socrates is mortal. Syllogistic arguments are usually represented in a three-line form: All men are mortal. Socrates is a man. Therefore, Socrates is mortal.In antiquity, two rival syllogistic theories existed: Aristotelian syllogism and Stoic syllogism. From the Middle Ages onwards, ''categorical syllogism'' and ''syllogism'' were usually used interchangeably. This article is concern ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logos
''Logos'' (, ; ) is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Logos (Christianity), Christianity); among its connotations is that of a rationality, rational form of discourse that relies on inductive reasoning, inductive and deductive reasoning, deductive reasoning. Aristotle first systematized the usage of the word, making it one of the three principles of rhetoric alongside ethos and pathos. This original use identifies the word closely to the structure and content of language or Text (literary theory), text. Both Plato and Aristotle used the term ''logos'' (along with ''rhema'') to refer to Sentence (language), sentences and Proposition (philosophy), propositions. Background is related to which is cognate with . The word derives from a Proto-Indo-European root, *leǵ-, which can have the meanings "I put in order, arrange, gather, choose, count, reckon, discern, say, speak". In modern usage, it typically connotes the verbs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
