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Geomarketing
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities."Recommending Social Events from Mobile Phone Location Data" Daniele Quercia, et al., ICDM 2010 It can be used in any aspect of the — the product, price, promotion, or place ( geo targeting). Market segments can also correlate with location, and this can b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Location-based Advertising
Location-based advertising (LBA) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar, "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium". Types There are two types of location-based services in general: push and pull. The push approach is more versatile and is divided into two types. A not requested service ( opt-out) is the more common approach amongst the two approaches, as this allows advertisers to target users until the users do not want the ads to be sent to them. By contrast, through using the opt-in approach the users can determine what type of advertisements or promotional material they can receive from the advertisers. The advertisers must abide by certain legal regulations set in place and respect users' c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Location Intelligence
In business intelligence, location intelligence (LI), or spatial intelligence, is the process of deriving meaningful insight from geographic data and information, geospatial data relationships to solve a particular problem. It involves layering multiple data sets spatially and/or chronologically, for easy reference on a map, and its applications span industries, categories and organizations. Maps have been used to represent information throughout the ages, but what might be referenced as the first example of true location 'intelligence' was in London in 1854 when John Snow was able to debunk theories about the spread of cholera by overlaying a map of the area with the location of water pumps and was able to narrow the source to a single water pump. This layering of information over a map was able to identify relationships between different sets of geospatial data. Location or geographical information system (GIS) tools enable spatial experts to collect, store, data analysis, anal ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geolocation
Geopositioning, also known as geotracking, geolocalization, geolocating, geolocation, or geoposition fixing, is the process of determining or estimating the geographic position of an object. Geopositioning yields a set of geographic coordinates (such as latitude and longitude) in a given map datum; positions may also be expressed as a bearing and range from a known landmark. In turn, positions can determine a meaningful location, such as a street address. Specific instances include: animal geotracking, the process of inferring the location of animals; positioning system, the mechanisms for the determination of geographic positions in general; internet geolocation, geolocating a device connected to the internet; and mobile phone tracking. Background Geopositioning uses various visual and electronic methods including position lines and position circles, celestial navigation, radio navigation, and the use of satellite navigation systems. The calculation requires measureme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
