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Concept-driven Strategy
A concept-driven strategy is a management methodology that centers on the development of core concepts or ideas to drive decision making. This approach aims to establish distinctive value propositions and competitive advantages. The framework is intended to help organizations move beyond conventional market limits, challenge established norms, and identify new ideas and possibilities. Elements The essential elements often cited in a Concept-Driven Strategy include: * Priority on Understanding Concepts Focus on concepts rather than isolated facts to enable a deeper comprehension and application of knowledge. This approach emphasizes understanding underlying principles and frameworks, allowing for the adaptation of ideas to varied contexts instead of simple memorization. * Cultivating Analytical Thinking Critical thinking is encouraged by fostering the ability to analyze, evaluate, and synthesize information. This involves questioning assumptions, identifying biases, and makin ...
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Methodology
In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bringing about a certain goal, like acquiring knowledge or verifying knowledge claims. This normally involves various steps, like choosing a Sample (statistics), sample, Data collection, collecting data from this sample, and interpreting the data. The study of methods concerns a detailed description and analysis of these processes. It includes evaluative aspects by comparing different methods. This way, it is assessed what advantages and disadvantages they have and for what research goals they may be used. These descriptions and evaluations depend on philosophical background assumptions. Examples are how to conceptualize the studied phenomena and what constitutes evidence for or against them. When understood in the widest sense, methodology al ...
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Conceptual Metaphor
In cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another. An example of this is the understanding of quantity in terms of directionality (e.g. "the price of peace is ''rising''") or the understanding of time in terms of money (e.g. "I ''spent'' time at work today"). A conceptual domain can be any mental organization of human experience. The regularity with which different languages employ the same metaphors, often perceptually based, has led to the hypothesis that the mapping between conceptual domains corresponds to neural mappings in the brain. This theory gained wide attention in the 1990s and early 2000s, although some researchers question its empirical accuracy. The conceptual metaphor theory proposed by George Lakoff and his colleagues arose from linguistics, but became of interest to cognitive scientists due to its claims about the mind, the brain and their connections to the b ...
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Pragmatics
In linguistics and the philosophy of language, pragmatics is the study of how Context (linguistics), context contributes to meaning. The field of study evaluates how human language is utilized in social interactions, as well as the relationship between the interpreter and the interpreted. Linguists who specialize in pragmatics are called pragmaticians. The field has been represented since 1986 by the International Pragmatics Association (IPrA). Pragmatics encompasses phenomena including implicature, speech acts, relevance theory, relevance and Conversation analysis, conversation,Mey, Jacob L. (1993) ''Pragmatics: An Introduction''. Oxford: Blackwell (2nd ed. 2001). as well as nonverbal communication. Theories of pragmatics go hand-in-hand with theories of semantics, which studies aspects of meaning, and syntax, which examines sentence structures, principles, and relationships. The ability to understand another speaker's intended meaning is called ''pragmatic competence''. In 1938 ...
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Planning
Planning is the process of thinking regarding the activities required to achieve a desired goal. Planning is based on foresight, the fundamental capacity for mental time travel. Some researchers regard the evolution of forethought - the capacity to think ahead - as a prime mover in human evolution. Planning is a fundamental property of intelligent behavior. It involves the use of logic and imagination to visualize not only a desired result, but the steps necessary to achieve that result. An important aspect of planning is its relationship to forecasting. Forecasting aims to predict what the future will look like, while planning imagines what the future could look like. Planning according to established principles - most notably since the early-20th century - forms a core part of many professional occupations, particularly in fields such as management and business. Once people have developed a plan, they can measure and assess progress, efficiency and effectiveness. As circu ...
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Wicked Problem
In planning and policy, a wicked problem is a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. It refers to an idea or problem that cannot be fixed, where there is no single solution to the problem; "wicked" does not indicate evil, but rather resistance to resolution. Another definition is "a problem whose social complexity means that it has no determinable stopping point". Moreover, because of complex interdependencies, the effort to solve one aspect of a wicked problem may reveal or create other problems. Due to their complexity, wicked problems are often characterized by organized irresponsibility. The phrase was originally used in social planning. Its modern sense was introduced in 1967 by C. West Churchman in a guest editorial he wrote in the journal ''Management Science''. He explains that "The adjective 'wicked' is supposed to describe the mischievous and even evil qualit ...
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Strategic Planning
Strategic planning is the activity undertaken by an organization through which it seeks to define its future direction and makes decisions such as resource allocation aimed at achieving its intended goals. "Strategy" has many definitions, but it generally involves setting major goals, determining actions to achieve these goals, setting a timeline, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources) in a given span of time. Often, Strategic planning is long term and organizational action steps are established from two to five years in the future. Strategy can be planned ("intended") or can be observed as a pattern of activity ("emergent") as the organization adapts to its environment or competes in the market. The senior leadership of an organization is generally tasked with determining strategy. It is executed by strategic planners or strategists, who involve many parties and research sources in th ...
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Sensemaking
Sensemaking or sense-making is the process by which people give meaning to their collective experiences. It has been defined as "the ongoing retrospective development of plausible images that rationalize what people are doing" ( Weick, Sutcliffe, & Obstfeld, 2005, p. 409). The concept was introduced to organizational studies by Karl E. Weick in the late 1960's and has affected both theory and practice. Weick intended to encourage a shift away from the traditional focus of organization theorists on decision-making and towards the processes that constitute the meaning of the decisions that are enacted in behavior. Definition There is no single agreed upon definition of sensemaking, but there is consensus that it is a process that allows people to understand ambiguous, equivocal or confusing issues or events. Disagreements about the meaning of sensemaking exist around whether sensemaking is a mental process within the individual, a social process or a process that occurs as part o ...
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Letter Of Intent
A letter of intent (LOI or LoI, or Letter of Intent) is a document outlining the understanding between two or more parties which they intend to formalize in a legally binding agreement. The concept is similar to a heads of agreement, term sheet or memorandum of understanding. Merger and acquisition agreements, joint venture agreements, real property lease agreements and several other categories of agreements often make use of a letter of intent. The capitalized form ''Letter of Intent'' may be used in legal writing, but only when referring to a specific document under discussion. LOIs resemble short, written contracts, often in tabular form. They are not binding on the parties in their entirety. Many LOIs, however, contain provisions that are binding, such as those governing non-disclosure, governing law, exclusivity or a covenant to negotiate in good faith. A LOI may sometimes be interpreted by a court of law as binding the parties to it if it too-closely resembles a fo ...
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Interactive Planning
Interactive planning is a concept developed by Russell L. Ackoff, an American theorist, early proponent of the field of operations research and recognized as the pioneer in systems thinking. Interactive planning forwards the idea that in order to arrive at a desirable future, one has to create a desirable present and create ways and means to resemble it. One of its unique features is that development should be ideal-oriented. Interactive planning is unlike other types of planning such as reactive planning, inactive planning, and preactive planning. This is because interactive planning is focused on systems thinking and is "based on the belief that an organization's future depends at least as much on what it does between now and then, as on what is done to it." The organization will then create its future by continuously closing the gap between its current state and its desirable current state. The overall result of a case-based approach conducted by Haftor suggests that IP is a ...
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Institutional Logic
Institutional logic is a core concept in sociological theory and Organization studies, organizational studies, with growing interest in Qualitative marketing research, marketing theory. It focuses on how broader belief systems shape the cognition and behavior of actors. Friedland and Alford (1991) wrote: "Institutions are supraorganizational patterns of human activity by which individuals and organizations produce and reproduce their material subsistence and organize time and space. They are also symbolic systems, ways of ordering reality, and thereby rendering experience of time and space meaningful". Friedland and Alford (1991, p. 248) elaborated: "Each of the most important orders of contemporary Western societies has a central logic – a set of material practices and symbolic constructions – which constitute its organising principles and which is available to organizations and individuals to elaborate." Thornton and Ocasio (1999: 804) define institutional logics as "the ...
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Framing (social Sciences)
In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies organize, perceive, and communicate about reality. Framing can manifest in cognition, thought or interpersonal communication. ''Frames in thought'' consist of the mental representations, interpretations, and simplifications of reality. ''Frames in communication'' consist of the communication of frames between different actors. Framing is a key component of sociology, the study of social interaction among humans. Framing is an integral part of conveying and processing data daily. Successful framing techniques can be used to reduce the ambiguity of intangible topics by contextualizing the information in such a way that recipients can connect to what they already know. Framing is mistaken in the world outside of communication as bias, or arguments around Nature versus nurture, nature vs nurture. While biases and how a person is raised might add to stere ...
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Bounded Rationality
Bounded rationality is the idea that rationality is limited when individuals decision-making, make decisions, and under these limitations, rational individuals will select a decision that is satisficing, satisfactory rather than optimal. Limitations include the difficulty of the problem requiring a decision, the cognitive capability of the mind, and the time available to make the decision. Decision-makers, in this view, act as satisficers, seeking a satisfactory solution, with everything that they have at the moment rather than an optimal solution. Therefore, humans do not undertake a full Cost–benefit analysis, cost-benefit analysis to determine the optimal decision, but rather, choose an option that fulfills their adequacy criteria. Some models of human behavior in the social sciences assume that humans can be reasonably approximated or described as rationality, rational entities, as in rational choice theory or An Economic Theory of Democracy, Downs' political agency model.M ...
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