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Complex Contagion
Complex contagion is the phenomenon in social networks in which multiple sources of exposure to an innovation are required before an individual adopts the change of behavior. It differs from simple contagion in that unlike a disease, it may not be possible for the innovation to spread after only one incident of contact with an infected neighbor. The spread of complex contagion across a network of people may depend on many social and economic factors; for instance, how many of one's friends adopt the new idea as well as how many of them cannot influence the individual, as well as their own disposition in embracing change. Mechanisms ''Complex Contagion and the Weakness of Long Ties'' by Damon Centola of University of Pennsylvania and Michael Macy of Cornell University found that information and disease spread as “simple contagions”, requiring only one contact for transmission, while behaviors typically spread as “complex contagions”, requiring multiples sources of reinforce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Network
A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities along with a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine dynamics of networks. For instance, social network analysis has been used in studying the spread of misinformation on social media platforms or analyzing the influence of key figures in social networks. Social networks and the analysis of them is an inherently Interdisciplinarity, interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Collective Behavior
The expression collective behavior was first used by Franklin Henry Giddings and employed later by Robert Park and Ernest Burgess, Herbert Blumer, Ralph H. Turner and Lewis Killian, and Neil Smelser to refer to social processes and events which do not reflect existing social structure (laws, conventions, and institutions), but which emerge in a "spontaneous" way. Use of the term has been expanded to include reference to cells, social animals like birds and fish, and insects including ants. Collective behavior takes many forms but generally violates societal norms. Collective behavior can be tremendously destructive, as with riots or mob violence, silly, as with fads, or anywhere in between. Collective behavior is always driven by group dynamics, encouraging people to engage in acts they might consider unthinkable under typical social circumstances. Defining the field Turner and Killian were the first sociologists to back their theoretical propositions with visual evide ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Contagion
Social contagion involves behaviour, emotions, or conditions spreading spontaneously through a group or network. The phenomenon has been discussed by social scientists since the late 19th century, although much work on the subject was based on unclear or even contradictory conceptions of what social contagion is, so exact definitions vary. Some scholars include the unplanned spread of ideas through a population as social contagion, though others prefer to class that as memetics. Generally social contagion is understood to be separate from the collective behaviour which results from a direct attempt to exert social influence. Two broad divisions of social contagion are behavioural contagion and emotional contagion. The study of social contagion has intensified in the 21st century. Much recent work involves academics from social psychology, sociology, and network science investigating online social networks. Studies in the 20th century typically focused on negative effects such ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rumor Spread In Social Network
The spread of rumors is an important form of communication in society. There are two approaches to investigating the rumor spreading process: microscopic models and the macroscopic models. The macroscopic models propose a macro view about this process and are mainly based on the widely-used Daley-Kendall and Maki-Thompson models. Particularly, rumor spread can be viewed as a stochastic process in social networks. By contrast, the microscopic models are more interested on micro-level interactions between individuals. Rumor propagation models In the last few years, there has been a growing interest in rumor propagation in online social networks problems where different approaches have been proposed. Macroscopic models The first category is mainly based on the epidemic models. Pioneering research on rumor propagation using these models started during the 1960s.Daley, D.J., and Kendal, D.G. 1965 Stochastic rumors, J. Inst. Maths Applics 1, p. 42. Epidemic models A standard model ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Graph Theory
In mathematics and computer science, graph theory is the study of ''graph (discrete mathematics), graphs'', which are mathematical structures used to model pairwise relations between objects. A graph in this context is made up of ''Vertex (graph theory), vertices'' (also called ''nodes'' or ''points'') which are connected by ''Glossary of graph theory terms#edge, edges'' (also called ''arcs'', ''links'' or ''lines''). A distinction is made between undirected graphs, where edges link two vertices symmetrically, and directed graphs, where edges link two vertices asymmetrically. Graphs are one of the principal objects of study in discrete mathematics. Definitions Definitions in graph theory vary. The following are some of the more basic ways of defining graphs and related mathematical structures. Graph In one restricted but very common sense of the term, a graph is an ordered pair G=(V,E) comprising: * V, a Set (mathematics), set of vertices (also called nodes or points); * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lifestyle Trend
Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. The term "style of life" () was introduced by Austrian psychologist Alfred Adler in his 1929 book, ''The Case of Miss R.'', with the meaning of "a person's basic character as established early in childhood". The broader sense of lifestyle as a "way or style of living" has been documented since 1961. Lifestyle is a combination of determining intangible or tangible factors. Tangible factors relate specifically to demographic variables, i.e. an individual's demographic profile, whereas intangible factors concern the psychological aspects of an individual such as personal values, preferences, and outlooks. A rural environment has different lifestyles compared to an urban metropolis. Location is important even within an urban scope. The nature of the neighborhood in which a person resides affects the set of lifestyles available to that person due to differences betwe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Urban Legend
Urban legend (sometimes modern legend, urban myth, or simply legend) is a genre of folklore concerning stories about an unusual (usually scary) or humorous event that many people believe to be true but largely are not. These legends can be entertaining but often concern mysterious peril or troubling events, such as disappearances and strange objects or entities. Urban legends may confirm moral standards, reflect prejudices, or be a way to make sense of societal anxieties. In the past, urban legends were most often circulated orally, at gatherings and around the Campfire story, campfire for instance. Now, they can be spread by any media, including newspapers, mobile news apps, e-mail, and most often, social media. Some urban legends have passed through the years/decades with only minor changes, in where the time period takes place. Generic urban legends are often altered to suit regional variations, but the lesson or moral generally remains the same. Origin and structure Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Graph (discrete Mathematics)
In discrete mathematics, particularly in graph theory, a graph is a structure consisting of a Set (mathematics), set of objects where some pairs of the objects are in some sense "related". The objects are represented by abstractions called ''Vertex (graph theory), vertices'' (also called ''nodes'' or ''points'') and each of the related pairs of vertices is called an ''edge'' (also called ''link'' or ''line''). Typically, a graph is depicted in diagrammatic form as a set of dots or circles for the vertices, joined by lines or curves for the edges. The edges may be directed or undirected. For example, if the vertices represent people at a party, and there is an edge between two people if they shake hands, then this graph is undirected because any person ''A'' can shake hands with a person ''B'' only if ''B'' also shakes hands with ''A''. In contrast, if an edge from a person ''A'' to a person ''B'' means that ''A'' owes money to ''B'', then this graph is directed, because owing mon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Human Behavior
Human behavior is the potential and expressed capacity (Energy (psychological), mentally, Physical activity, physically, and Social action, socially) of human individuals or groups to respond to internal and external Stimulation, stimuli throughout their life. Behavior is driven by genetic and environmental factors that affect an individual. Behavior is also driven, in part, by thoughts and feelings, which provide insight into individual Psyche (psychology), psyche, revealing such things as attitude (psychology), attitudes and value (personal and cultural), values. Human behavior is shaped by Trait theory, psychological traits, as personality types vary from person to person, producing different actions and behavior. Social behavior accounts for actions directed at others. It is concerned with the considerable influence of Social relation, social interaction and culture, as well as ethics, interpersonal relationships, politics, and Conflict (process), conflict. Some behaviors a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cybernetics
Cybernetics is the transdisciplinary study of circular causal processes such as feedback and recursion, where the effects of a system's actions (its outputs) return as inputs to that system, influencing subsequent action. It is concerned with general principles that are relevant across multiple contexts, including in engineering, ecological, economic, biological, cognitive and social systems and also in practical activities such as designing, learning, and managing. Cybernetics' transdisciplinary character has meant that it intersects with a number of other fields, leading to it having both wide influence and diverse interpretations. The field is named after an example of circular causal feedback—that of steering a ship (the ancient Greek κυβερνήτης (''kybernḗtēs'') refers to the person who steers a ship). In steering a ship, the position of the rudder is adjusted in continual response to the effect it is observed as having, forming a feedback loop throu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Threshold Model
In mathematical or statistical modeling a threshold model is any model where a threshold value, or set of threshold values, is used to distinguish ranges of values where the behaviour predicted by the model varies in some important way. A particularly important instance arises in toxicology, where the model for the effect of a drug may be that there is zero effect for a dose below a critical or threshold value, while an effect of some significance exists above that value.Dodge, Y. (2003) ''The Oxford Dictionary of Statistical Terms'', OUP. Certain types of regression model may include threshold effects. Collective behavior Threshold models are often used to model the behavior of groups, ranging from social insects to animal herds to human society. Classic threshold models were introduced by Sakoda, in his 1949 dissertation and the Journal of Mathematical Sociology (JMS vol 1 #1, 1971). They were subsequently developed by Schelling, Axelrod, and Granovetter to model collectiv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Action Theory (sociology)
In sociology, action theory is the theory of social action presented by the American theorist Talcott Parsons. Parsons established action theory to integrate the study of social action and social order with the aspects of macro and micro factors. In other words, he was trying to maintain the scientific rigour of positivism, while acknowledging the necessity of the "subjective dimension" of human action incorporated in hermeneutic types of sociological theorizing. Parsons sees motives as part of our actions. Therefore, he thought that social science must consider ends, purposes and ideals when looking at actions. Parsons placed his discussion within a higher epistemological and explanatory context of systems theory and cybernetics. Action theory Parsons' action theory is characterized by a system-theoretical approach, which integrated a meta-structural analysis with a voluntary theory. Parsons' first major work, ''The Structure of Social Action'' (1937) discussed the methodologica ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
