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Coca-Cola Polar Bears
The Coca-Cola polar bears are polar bear characters used as mascots for the Coca-Cola Company. The animated characters have been a popular element in Coca-Cola advertising since 1993, and the company sells merchandise, such as tumblers and plush versions of the bears. History The Coca-Cola Company first used a polar bear in a 1922 French advertisement depicting a bear squirting Coca-Cola into the mouth of a thirsty anthropomorphized sun. However, the use of the characters was sporadic until 1993. That year, the Coca-Cola polar bears appeared in an animated film called ''Northern Lights'' (which was part of the "Always Coca-Cola" promotion that debuted during the commercial breaks of Game 3 of the 1993 NBA Finals) where they gathered to drink Coca-Cola and watch the Aurora Borealis, which was successful with consumers. The use of polar bears in the 1993 ad campaign was, according to creator Ken Stewart, inspired by his labrador retriever dog which resembled a polar bear. The pola ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Of Coca-Cola
The World of Coca-Cola is a museum located in Atlanta, Georgia, United States, showcasing the history of The Coca-Cola Company. The complex opened to the public on May 24, 2007, relocating from and replacing the original exhibit, which was founded in 1990 in Underground Atlanta. There are various similar World of Coca-Cola stores in locations such as Las Vegas and Disney Springs. History Original museum: 1990–2007 The original World of Coca-Cola was located in downtown Atlanta, Georgia, at 55 Martin Luther King Jr Drive, between the Georgia State Capitol and the Underground Atlanta shopping and entertainment district. The museum opened in 1990, and would remain open until 2007. The original World of Coca-Cola saw around nine million visitors during its years of operation, becoming Atlanta's most visited indoor attraction until it was surpassed by the Georgia Aquarium in 2009. The museum was inspired to serve as a continuation of Coca-Cola history dating back to 1886. During t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Real Bears
The Real Bears is an anti-soft-drink advertising campaign by the Center for Science in the Public Interest, which debuted in October 2012. It is a parody of the Coca-Cola Company's ad campaigns depicting polar bears, in particular the "Open Happiness" ads, and was produced with the help of Alex Bogusky. Michael Jacobson said that the ad was "...our attempt to reposition soft drinks from a source of happiness to a major cause of disease." CSPI chose Bogusky to direct the ad because, they said, they had long admired his work in creating anti-tobacco ads through his agency, Crispin Porter + Bogusky. The song playing throughout the CSPI ad is by Jason Mraz and is entitled "Sugar." The ad depicts polar bears suffering from a wide variety of health problems as a result of soda consumption, such as type II diabetes and erectile dysfunction. In response to the ad, Coca-Cola spokeswoman Susan Stribling stated that the ad was "irresponsible and the usual grandstanding from CSPI,” and Karen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mascots Introduced In 1993
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team nicknames. This is especially true when the team's nickname is something that is a living animal and/or can be made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events. Since the mid-20th century, costumed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Drink Advertising Characters
A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies and soft drinks. Traditionally warm beverages include coffee, tea, and hot chocolate. Caffeinated drinks that contain the stimulant caffeine have a long history. In addition, alcoholic drinks such as wine, beer, and liquor, which contain the drug ethanol, have been part of human culture for more than 8,000 years. Non-alcoholic drinks often signify drinks that would normally contain alcohol, such as beer, wine and cocktails, but are made with a sufficiently low concentration of alcohol by volume. The category includes drinks that have undergone an alcohol removal process such as non-alcoholic beers and de-alcoholized wines. Biology When the human body becomes dehydrated, a person experiences thirst. This craving of fluids results in an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotional Campaigns By Coca-Cola
Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue ** Advertising campaign, a promotional campaign ** Film promotion ** Promotional recording ** Radio promotion Status or progress * Promotion (chess), when a pawn reaches the eighth rank * Promotion (Germany), the German term for the doctoral degree * Promotion (rank), the advancement of an employee's rank or position in an organizational hierarchy system * Promotion and relegation, in sports leagues, is a process where some teams are transferred between multiple divisions based on their performance for the completed season * Social promotion, in education, is the practice of advancing a student to the next grade regardless of their completion of material from the preceding grade Arts, entertainment, and media * Promotion (film), ''Pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anthropomorphic Bears
Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It is considered to be an innate tendency of human psychology. Personification is the related attribution of human form and characteristics to abstract concepts such as nations, emotions, and natural forces, such as seasons and weather. Both have ancient roots as storytelling and artistic devices, and most cultures have traditional fables with anthropomorphized animals as characters. People have also routinely attributed human emotions and behavioral traits to wild as well as domesticated animals. Etymology Anthropomorphism and anthropomorphization derive from the verb form ''anthropomorphize'', itself derived from the Greek ''ánthrōpos'' (, "human") and ''morphē'' (, "form"). It is first attested in 1753, originally in reference to the heresy of applying a human form to the Christian God.''Oxford English Dictionary'', 1st ed. "anthropomorphism, ''n.''" Oxford University Pre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Mascots
A corporation or body corporate is an individual or a group of people, such as an association or company, that has been authorized by the state to act as a single entity (a legal entity recognized by private and public law as "born out of statute"; a legal person in a legal context) and recognized as such in law for certain purposes. Early incorporated entities were established by charter (i.e., by an ''ad hoc'' act granted by a monarch or passed by a parliament or legislature). Most jurisdictions now allow the creation of new corporations through registration. Corporations come in many different types but are usually divided by the law of the jurisdiction where they are chartered based on two aspects: whether they can issue stock, or whether they are formed to make a profit. Depending on the number of owners, a corporation can be classified as ''aggregate'' (the subject of this article) or '' sole'' (a legal entity consisting of a single incorporated office occupied by a sing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bear Mascots
Bears are carnivoran mammals of the family Ursidae (). They are classified as caniforms, or doglike carnivorans. Although only eight species of bears are extant, they are widespread, appearing in a wide variety of habitats throughout most of the Northern Hemisphere and partially in the Southern Hemisphere. Bears are found on the continents of North America, South America, and Eurasia. Common characteristics of modern bears include large bodies with stocky legs, long snouts, small rounded ears, shaggy hair, plantigrade paws with five nonretractile claws, and short tails. While the polar bear is mostly carnivorous, and the giant panda is mostly herbivorous, the remaining six species are omnivorous with varying diets. With the exception of courting individuals and mothers with their young, bears are typically solitary animals. They may be diurnal or nocturnal and have an excellent sense of smell. Despite their heavy build and awkward gait, they are adept runners, climbers, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fictional Polar Bears
Fiction is any creative work, chiefly any narrative work, portraying character (arts), individuals, events, or setting (narrative), places that are imagination, imaginary or in ways that are imaginary. Fictional portrayals are thus inconsistent with fact, history, or plausibility. In a traditional narrow sense, fiction refers to literature, written narratives in prose often specifically novels, novellas, and short story, short stories. More broadly, however, fiction encompasses imaginary narratives expressed in any Media (communication), medium, including not just writings but also drama, live theatrical performances, films, television programs, radio dramas, comics, role-playing games, and video games. Definition and theory Typically, the fictionality of a work is publicly expressed, so the audience expects a work of fiction to deviate to a greater or lesser degree from the real world, rather than presenting for instance only factually accurate portrayals or character (arts ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Polar Bears
''The Polar Bears'' is a 2012 animated short film presented by The Coca-Cola Company, produced by Ridley Scott, written by David Reynolds, and directed by John Stevenson. The film features the voices of Lin-Manuel Miranda, Armie Hammer, Jonathan Adams, and Megyn Price. The film is based on Coca-Cola's polar bears and was released on the company's website and YouTube channel on December 31, 2012. Plot Kaskae is a polar bear that travels with his family across the Arctic Circle to give a speech to his family. Jak, the teenage troublemaker in the family, is given the task of looking after his little sister Kaia along with his older brother Zook. Hearing part of Kaskae's speech about reaching new heights, Jak rushes to the peak of the tundra with Zook trailing him. As soon as both brothers reach the top, Jak shoves Zook before they both slide down and crash their father's speech. The family then discovers an unattended Kaia dancing with a flock of Atlantic puffins. The other polar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Polar Bear
The polar bear (''Ursus maritimus'') is a large bear native to the Arctic and nearby areas. It is closely related to the brown bear, and the two species can Hybrid (biology), interbreed. The polar bear is the largest extant species of bear and land carnivore, with adult males weighing . The species is sexually dimorphic, as adult females are much smaller. The polar bear is white- or yellowish-furred with black skin and a thick layer of fat. It is more slender than the brown bear, with a narrower skull, longer neck and lower shoulder hump. Its teeth are sharper and more adapted to cutting meat. The paws are large and allow the bear to walk on ice and paddle in the water. Polar bears are both terrestrial and Pagophily, pagophilic (ice-living) and are considered marine mammals because of their dependence on marine ecosystems. They prefer the annual sea ice but live on land when the ice melts in the summer. They are mostly carnivorous and specialized for preying on pinniped, se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cola Wars
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars. History In 1886, John Stith Pemberton, a pharmacist from Colombus, Georgia, developed the original recipe for Coca-Cola. By 1888, control of the recipe was acquired by Asa Griggs Candler, who founded The Coca-Cola Company in 1896. Two years later in 1898 in New Bern, North Carolina, Caleb Bradham renamed his "Brad's Drink" to "Pepsi-Cola," and founded the Pepsi-Cola Company in 1902. The two companies introduced advertising techniques, such as Coke's first celebrity endorsement and its 1915 contour bottle. However, market instability following World War I forced Pepsi to declare bankrup ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
