Benetton Group
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Benetton Group
Benetton Group S.r.l. () is a global fashion brand based in Ponzano Veneto, Italy, founded in 1965. Benetton Group has a network of about 5,000 stores worldwide. It is a wholly owned subsidiary of the Benetton family's holding company Edizione. History In 1965, the Benettons opened their first store in Belluno, in the Veneto region of northern Italy, and three years later, in Paris. The company's core business consists of clothing brands United Colors of Benetton and Sisley. Benetton was an iconic brand in the 1980s and 1990s, but has since struggled to regain this position. In 2000, it ranked 75th in Interbrand's ranking of the best global brands; however, by 2002, it had dropped out of the list. In 2012, Benetton Group was delisted from the stock exchange and is now a fully owned subsidiary of the Benetton family company Edizione holding. In 2017, the group posted a loss of €180 million. Prompted by the heavy losses, Luciano Benetton, who was then 83 years old, ...
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Società A Responsabilità Limitata
(S.r.l. or Srl) is a type of legal corporate entity in Italy, which literally means (but is not entirely equal to) 'limited liability company'. It has a similar form to (S.s.d a r.l.) for amateur sports-related companies and their corresponding regulations: article 90 of the Italian Law No.289 of 2002. Differing from (S.p.A.), S.r.l. may not issue shares that have par value, but only the quota () or units of the share capital. Moreover, the articles of association of S.r.l. allowed different allocations of profits and assets, which was more comparable to a limited partnership. A fourth form of corporate entity, (S.c.r.l. or S.c. a r.l.), was seen in the cooperatives of Italy. History The was introduced into the Italian legal system with the Italian Civil Code, Civil Code of 1942—previously, there was a joint-stock company by shares, which did not differ much from other Joint-stock company, joint-stock companies. The aim was to create a legal form that stood between partne ...
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Veneto
Veneto, officially the Region of Veneto, is one of the 20 regions of Italy, located in the Northeast Italy, north-east of the country. It is the fourth most populous region in Italy, with a population of 4,851,851 as of 2025. Venice is the region's capital while Verona is the largest city. Veneto was part of the Roman Empire until the 5th century AD. Later, after a Feudalism, feudal period, it was part of the Republic of Venice until 1797. Venice ruled for centuries over one of the largest and richest maritime republics and trade empires in the world. After the Napoleonic Wars and the Congress of Vienna, the Venetian Province, former Republic was combined with Lombardy and re-annexed to the Austrian Empire as the Kingdom of Lombardy–Venetia, until that was Italian unification, merged with the Kingdom of Italy in 1866, as a result of the Third Italian War of Independence and of a Plebiscite of Veneto of 1866, plebiscite. Besides Italian language, Italian, most inhabitan ...
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Advertising Standards Authority (United Kingdom)
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry. Its role is to "regulate the content of advertisements, sales promotions and direct marketing in the UK" by investigating "complaints made about ads, sales promotions or direct marketing", and deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" and that "no marketing communication should mislead, or be likely to mislead, ...
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David Kirby (activist)
David Lawrence Kirby (December 6, 1957 – May 5, 1990) was an American HIV/AIDS Activism, activist, and the subject of a photograph taken at his deathbed by Therese Frare. The image was published in ''Life (magazine), Life'' magazine, which called it the "picture that changed the face of AIDS". The image shows Kirby, near death, a vacant look on his face, and his father holding his son's head in a moment of grief. Other members of Kirby's immediate family are seated next to him. ''Life'' featured the image in its November 1990 issue, after which it gained first national and then international attention. The picture was later used by Benetton Group, United Colors of Benetton in an advertising campaign, with the permission of Kirby's family, who felt that its use would show the devastating effects of AIDS. Therese Frare's relationship to David Kirby While a patient at Pater Noster House, a hospice for people with AIDS, Kirby established a relationship with Therese Frare, a colleg ...
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AIDS
The HIV, human immunodeficiency virus (HIV) is a retrovirus that attacks the immune system. Without treatment, it can lead to a spectrum of conditions including acquired immunodeficiency syndrome (AIDS). It is a Preventive healthcare, preventable disease. It can be managed with treatment and become a manageable chronic health condition. While there is no cure or vaccine for HIV, Management of HIV/AIDS, antiretroviral treatment can slow the course of the disease, and if used before significant disease progression, can extend the life expectancy of someone living with HIV to a nearly standard level. An HIV-positive person on treatment can expect to live a normal life, and die with the virus, not of it. Effective #Treatment, treatment for HIV-positive people (people living with HIV) involves a life-long regimen of medicine to suppress the virus, making the viral load undetectable. Treatment is recommended as soon as the diagnosis is made. An HIV-positive person who has an ...
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Creative Director
A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. Creative director positions are often found within the music, film, video game, fashion, marketing, or entertainment industries, but may be found in other creative organizations such as web development and software development firms as well. A creative director is a vital role in all of the arts and entertainment industries and can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design, interactive design, and concept forward in any work assigned. For example, this responsibility is often seen in industries related to advertisement. The creative dire ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ...
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Massimo Renon
Massimo Renon (born July 6, 1970) is an Italian businessman. He has been the CEO of the Benetton Group since April 2020. Biography Renon studied at the Bologna University where he graduated in political science and business management. Renon started his career at Giacomelli Sport where he managed retail development. In 2000, he joined the luxury eyewear manufacturer Luxottica, where he served as regional manager, wholesale coordinator, and then Director of Eastern Europe. In 2010, he joined the Ferrari group as commercial and customer service director, but shortly thereafter returned to the eyewear sector by working with the Safilo Group in 2012 as head of the EMEA region. In 2017, he became CEO of the eyewear manufacturer Marcolin as worldwide commercial general manager when the Marcolin created a joint-venture with LVMH LVMH Moët Hennessy Louis Vuitton SE (), commonly known as LVMH, is a French multinational holding company and conglomerate that specializes in luxu ...
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The Atlantic
''The Atlantic'' is an American magazine and multi-platform publisher based in Washington, D.C. It features articles on politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston as ''The Atlantic Monthly'', a literary and cultural magazine that published leading writers' commentary on education, the abolition of slavery, and other major political issues of that time. Its founders included Francis H. Underwood and prominent writers Ralph Waldo Emerson, Oliver Wendell Holmes Sr., Henry Wadsworth Longfellow, Harriet Beecher Stowe, and John Greenleaf Whittier. James Russell Lowell was its first editor. During the 19th and 20th centuries, the magazine also published the annual ''The Atlantic Monthly Almanac''. The magazine was purchased in 1999 by businessman David G. Bradley, who fashioned it into a general editorial magazine primarily aimed at serious national readers and " thought leaders"; in 201 ...
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Subcontractor
A subcontractor is a person or business which undertakes to perform part or all of the obligations of another's contract, and a subcontract is a contract which assigns part of an existing contract to a subcontractor. A general contractor, prime contractor or main contractor may hire subcontractors to perform specific tasks as part of an overall project to reduce costs or to mitigate project risks. In employing subcontractors, the general contractor hopes to receive the same or better service than the general contractor could have provided by itself, at lower overall risk. The European Union has recognised the need to make provision for sub-contracting in its rules on public procurement, as arrangements for sub-contracting can support the EU's drive to involve more small and medium-sized undertakings in the provision of goods and services for the public sector. Definition United States public acquisition regulations contain a number of distinct definitions of "subcontract" an ...
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Oliviero Toscani
Oliviero Toscani (28 February 1942 – 13 January 2025) was an Italian photographer, best-known worldwide for designing controversial advertising campaigns for Italian brand Benetton from 1982 to 2000. Early life and career Toscani was born in Milan, and took up photography following in the footsteps of his father, Fedele Toscani, famous Italian photographer, founder with Vincenzo Carrese of the Publifoto photographic agency, then of his own photographic agency (Rotofoto), then photo reporter for the newspaper . After obtaining his diploma at the Kunstgewerbeschule Zürich, he started working with different magazines, including ''Elle'', '' Vogue'', ''L'Uomo Vogue'' and ''Harper's Bazaar''. Career In 1982, Toscani started working as Art Director for the Benetton Group. One of his most famous campaigns included a photo (by Therese Frare) of David Kirby dying of AIDS, lying in a Columbus, Ohio, hospital bed, surrounded by his grieving relatives. The picture was controvers ...
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Jean-Charles De Castelbajac
Jean-Charles, marquis de Castelbajac (born 28 November 1949), also known as JC/DC, is a French fashion designer. He has enjoyed international success with some of his creations, including a coat of teddy bears worn by pop star Madonna and by supermodel Helena Christensen in the film '' Prêt-à-Porter'' and a sequin jacket for Beyonce, and a Donald Duck costume for Rihanna''.'' During his career he has befriended and worked with artists such as Andy Warhol, Keith Haring, Jean Michel Basquiat, Malcolm McLaren, Robert Mapplethorpe, M.I.A, Cassette Playa, Curry & Coco, The Coconut Twins and Lady Gaga. His fashion archive was showcased in preparation for his retrospective "Gallie Rock" in Paris by photographers Tim and Barry, modelled by Cassette Playa, M.I.A., Jammer, Matthew Stone, Slew Dem Crew, and more. His creations have been displayed at New York's Institute of Fashion and Technology, London's Victoria&Albert Museum and thGalliera Museumin Paris. In 2015, he c ...
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