2010s Fads And Trends
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2010s Fads And Trends
The fashions of the 2010s were defined by nostalgia, the mainstreaming of subcultural aesthetics, and the growing influence of digital platforms on fashion cycles. Overarching trends of the decade included Hipster (contemporary subculture), hipster fashion, normcore and minimalism, minimalist aesthetics, and unisex elements inspired by 1990s in fashion, 1990s grunge. Throughout the decade, retro revivals persisted, including 1980s in fashion, 1980s-style neon streetwear and tailored or fit-and-flare 1945–1960 in Western fashion, mid-century silhouettes that reflected a broader interest in vintage fashion. In the early years of the 2010s, youth-led trends, such as Scene (subculture), scene, Hip-hop fashion, swag, and East Asian streetwear trends, gained momentum through social media platforms such as Tumblr, helping to popularize bright color schemes, layered accessories, and Slim-fit pants, skinny jeans. By the mid-2010s, athleisure emerged internationally as a dominant force, e ...
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Fast Fashion
Fast fashion is the business model of replicating recent catwalk trends and High fashion, high-fashion designs, mass production, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term ''fast fashion'' is also used generically to describe the products of this business model, particularly clothing and footwear. Retailers who employ the fast fashion strategy include Fashion Nova, Primark, H&M, Shein, and Zara (retailer), Zara, all of which have become large multinationals by driving high turnover of inexpensive seasonal and trendy clothing that appeals to fashion-conscious consumers. Fast fashion grew during the late 20th century as Clothing industry, manufacturing of clothing became less expensive—the result of more efficient supply chains, new quick response manufacturing methods, and greater reliance on low-cost labor from the apparel manufacturing industries of South Asia, South, Southeast Asia, Southeast, and East Asia, w ...
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Capri Pants
Capri pants (also known as three quarter legs, or capris, crop pants, man-pris, clam-diggers, flood pants, ankle pants, jams, highwaters, or toreador pants) are pants that are longer than shorts, but are not as long as trousers. ''Capri pants'' can be a generic term for any cropped slim pants, and used as a specific term to refer to pants that end on the ankle bone. History Capri pants were introduced by fashion designer Sonja de Lennart in 1948, and were popularized by her and English couturier Bunny Roger. The name of the pants is derived from the Italian isle of Capri, where they rose to popularity in the late 1950s and early 1960s."Ancient Capri Still Casts Its Powerful Spell". (29 June 2008). ''The Boston Globe''. The actress Audrey Hepburn was among the first movie stars who wore capris, and the pants quickly became synonymous with her classic style. The French actress Brigitte Bardot famously wore capri pants at a time when trousers were still a new fashion for women. Ma ...
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Reuters
Reuters ( ) is a news agency owned by Thomson Reuters. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide writing in 16 languages. Reuters is one of the largest news agencies in the world. The agency was established in London in 1851 by Paul Reuter. The Thomson Corporation of Canada acquired the agency in a 2008 corporate merger, resulting in the formation of the Thomson Reuters Corporation. In December 2024, Reuters was ranked as the 27th most visited news site in the world, with over 105 million monthly readers. History 19th century Paul Julius Reuter worked at a book-publishing firm in Berlin and was involved in distributing radical pamphlets at the beginning of the Revolutions of 1848. These publications brought much attention to Reuter, who in 1850 developed a prototype news service in Aachen using homing pigeons and electric telegraphy from 1851 on, in order to transmit messages between Brussels and Aachen, in what today is Aa ...
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Stuff (company)
Stuff Limited (previously Fairfax New Zealand) is a privately held news media company operating in New Zealand. It operates Stuff, the country's largest news website, and owns nine daily newspapers, including New Zealand's second and third-highest circulation daily newspapers, '' The Post'' and ''The Press'', and the highest circulation weekly, '' Sunday Star-Times''. Magazines published include ''TV Guide (New Zealand), TV Guide'', New Zealand's top-selling weekly magazine. Stuff also owns social media network Neighbourly. Stuff has been owned by Sinead Boucher since 31 May 2020. It was called Fairfax New Zealand Limited until 1 February 2018. In December 2024, Stuff was restructured into two separate print and digital media divisions: Masthead Publishing and Stuff Digital. In June 2025, online retailer Trade Me acquired a 50 percent stake in Stuff Digital, with Stuff's property section being rebranded as Trade Me Property. History Fairfax Media, 2003–2018 The print ...
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Romper Suit
A romper suit, usually shortened to romper, is a one-piece or two-piece combination of shorts and a shirt. It is also known as a playsuit. Its generally short sleeves and legs contrast with the long ones of the adult jumpsuit. History Rompers appeared in the United States in the early 20th century. They were popular as playwear for younger children because people thought they were ideal for movement as they could be so easily morphed between a one-piece and a two-piece. Rompers were in many ways the first modern casual clothes for children. They were light and loose fitting, a major change from the much more restrictive clothing children wore during the 19th-century Victorian era. Styles and conventions varied from country to country. In France they were, for many years, only for boys. While primarily a play garment, some French children wore dressy rompers. Their popularity peaked in the 1950s when they were used by children as playwear and by women as leisure—and beachwe ...
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Camisole
A camisole is a sleeveless undershirt typically worn by women, extending to the waist. The camisole is usually made of satin, nylon, silk, or cotton. Historical definition Historically, ''camisole'' referred to jackets of various kinds, including overshirts (worn under a doublet or bodice), women's négligées, and sleeved jackets worn by men. Modern usage In modern usage, a camisole or ''cami'' is a loose-fitting sleeveless undershirt which covers the top part of the body but is shorter than a chemise. A camisole normally extends to the waist but is sometimes cropped to expose the midriff, or extended to cover the entire pelvic region. Camisoles are manufactured from light materials, commonly cotton-based, occasionally satin or silk, or stretch fabrics such as lycra, nylon, or spandex. A camisole typically has thin "spaghetti straps" and can be worn over a brassiere or without one. Since 1989, some camisoles have come with a built-in underwire bra or other support w ...
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T-shirt
A T-shirt (also spelled tee shirt, or tee for short) is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a '' crew neck'', which lacks a collar. T-shirts are generally made of stretchy, light, and inexpensive fabric and are easy to clean. The T-shirt evolved from undergarments used in the 19th century and, in the mid-20th century, transitioned from undergarments to general-use casual clothing. T-shirts are typically made of cotton textile in a stockinette or jersey knit, which has a distinctively pliable texture compared to shirts made of woven cloth. Some modern versions have a body made from a continuously knitted tube, produced on a circular knitting machine, such that the torso has no side seams. The manufacture of T-shirts has become highly automated and may include cutting fabric with a laser or a water jet. T-shirts are inexpensive to produce and are often part of fast fashi ...
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Ed Hardy (clothing Line)
Ed Hardy is an American fashion brand based on the work of American tattoo artist Don Ed Hardy. It is owned by Iconix Brand Group, while Don Ed Hardy retains a 15% minority stake. History In the early 2000s, Hardy licensed Ku USA, Inc. to produce a clothing line based on his artwork. Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, which owns the Ed Hardy brand and trademarks. The brand has subsequently been extensively licensed, at one point having 70 sublicensees, selling clothing, accessories, lighters, perfume, hair styling tools, and condoms. The most famous licensee was Christian Audigier, previously of Von Dutch Originals, which marketed the imagery of Kenny Howard (aka Von Dutch), another noted American subculture artist. Audigier licensed the worldwide rights to the Ed Hardy brand in 2005 through his holding company, Nervous Tattoo, and employed the marketing techniques employed by Von Dutch Originals, marketing directly to celebrity clients and by opening stor ...
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Von Dutch
Von Dutch is an American multinational fashion brand posthumously named after Kenny Howard, a.k.a. "Von Dutch", an American artist and pinstriper of the Kustom Kulture movement. After Howard's death in 1992, his daughters allowed Ed Boswell to produce items using the Von Dutch trademark logo. The trademark rights were sold in 1996 to Mike Cassell who, with Robert Vaughn, used the logo for an apparel line named Von Dutch Originals. French designer Christian Audigier helped popularize the brand in the early 2000s. Von Dutch was repurchased in 2009 by Groupe Royer S.A., through its Luxembourg subsidiary Royer brands International S.a.r.l. In 2024, WSG (White Space Group) purchased the global rights from Groupe Royer S.A. The clothing brand gained popularity in the US and attracted the attention of celebrities such as Paris Hilton, Whitney Houston, Madonna, Britney Spears, Justin Timberlake, Jay-Z, Ashton Kutcher and Eric Church. History Kenny Howard Kenneth Robert Howard was ...
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Juicy Couture
Juicy Couture is an American casualwear and dress clothing brand based in Arleta, Los Angeles, California. Best known for their velour tracksuits which became a luxury staple in the 2000s, the company was founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997 and was later purchased by the Liz Claiborne fashion company in 2003. Juicy Couture has turned into a global seller with their velour tracksuits and other fashions that span clothing, denim, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga, petwear, and babywear. History Juicy Couture was started by two friends in 1997. Gela Nash (before marrying Duran Duran's John Taylor) and Pamela Skaist-Levy (while married to filmmaker Jefery Levy), both residing in Pacoima, California, decided to create their own fashion label, Travis Jeans, in 1989 selling maternity pants. In 1996 they changed the name to Juicy Couture. All Juicy Couture items are manufactured with the company signature logo: ...
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Stone Washing
Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn appearance. The process became popular in the 1980s, as acid jeans gained popularity; however, stone washing has roots going back to 1960s surfer apparel. Stone washing also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as canvas and denim. Although stone washing increases a fabric's flexibility, it shortens the life-span of the jeans. The process of stone washing can be costly, as freshly stone washed jeans must be washed many times in order to remove the grit from the process. Along with high production costs, stone washing can be detrimental to the environment, due to the excess grit that is removed as fabric is being stone washed. This leads many manufacturers to pursue other methods to achieve a distressed appearance. The process uses large stones to roughen up the fabric being processed. The garments are placed in a large horizon ...
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