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Branded Content
Branded content (also known as branded entertainment) is a type of entertainment product made or otherwise funded by an advertiser. They are designed to build awareness for a particular brand by presenting content that reflects its values and image, without necessarily being presented as a promotion first and foremost. Branded content is distinguished from product placement—a business practice in which advertisers pay to have references to their brands incorporated into a work (although branded content may still otherwise contain product placement), and content marketing—the use of content to specifically promote a product, service, or company. Unlike conventional forms of editorial content, branded content is generally funded entirely by a brand or corporation rather than a studio or a group of solely artistic producers. Branded content has taken the form of television programming, films, internet video and other digital content, video games, events, and other installations. M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Entertainment
Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things because individuals have different preferences, most forms of entertainment are recognisable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures, were supported in Court (royal), royal courts, and developed into sophisticated forms over time, becoming available to all citizens. The process has been accelerated in modern times by an entertainment industry that records and sells entertainment products. Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses private entertainment from a now enormous ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Affairs
Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law. Such laws are intended to prevent businesses from engaging in fraud or specified Anti-competitive practices, unfair practices to gain an advantage over competitors or to mislead consumers. They may also provide additional protection for the general public which may be impacted by a product (or its production) even when they are not the direct purchaser or consumer of that product. For example, government regulations may require businesses to disclose detailed information about their products—particularly in areas where public health or safety is an issue, such as with food or automobiles. Consumer protection is linked to the idea of consumer rights and to the formation of consumer organizations, which help consumers make better choices in the marketplace and pursue complaints aga ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bing Crosby
Harry Lillis "Bing" Crosby Jr. (May 3, 1903 – October 14, 1977) was an American singer, comedian, entertainer and actor. The first multimedia star, he was one of the most popular and influential musical artists of the 20th century worldwide. Crosby was a leader in record sales, network radio ratings, and motion picture grosses from 1926 to 1977. He was one of the first global cultural icons. Crosby made over 70 feature films and recorded more than 1,600 songs. Crosby's early career coincided with recording innovations that allowed him to develop an intimate singing style that influenced many male singers who followed, such as Frank Sinatra, Perry Como, Dean Martin, Dick Haymes, Elvis Presley, and John Lennon. Yank, the Army Weekly, ''Yank'' magazine said that Crosby was "the person who had done the most for the morale of overseas servicemen" during World War II. In 1948, American polls declared him the "most admired man alive", ahead of Jackie Robinson and Pope Pius XII. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Edsel Show
''The Edsel Show'' was an hour-long television special broadcast live on CBS in the United States on October 13, 1957, intended to promote Ford Motor Company's new Edsel cars. It was a milestone in the long career of entertainer Bing Crosby and is notable as the first CBS entertainment program to be recorded on videotape for rebroadcast in the western part of the country following a live performance for the east coast. Crosby arranged for this ‘live’ program to be ‘produced’ by his alma mater Gonzaga University in order that the profits, estimated at $250,000, could go to them in a tax efficient way. The program won the '' Look'' Magazine TV Award for ‘Best Musical Show’ and was nominated for an Emmy as the “Best Single Program of the Year”. Overview ''The Edsel Show'' starred Bing Crosby and featured Frank Sinatra, Rosemary Clooney, Louis Armstrong, and Lindsay Crosby, Bing's son, performing with the Four Preps. It also featured an appearance by a "mystery gu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Edsel
Edsel is a discontinued division and brand of automobiles that was produced by the Ford Motor Company in the 1958 to 1960 model years. Deriving its name from Edsel Ford, son of company founder Henry Ford, Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors. Established as an expansion of the Lincoln–Mercury Division to three brands, re-christened the Mercury–Edsel–Lincoln Division, Edsel shared a price range with Mercury. The division shared its bodies with both Mercury and Ford. Competing against Buick, Oldsmobile, Pontiac, Dodge, and DeSoto, Edsel was the first new brand introduced by an American automaker since the 1939 launch of Mercury and 1956 launch of Continental, which ended and merged into Lincoln after 1957. In the year leading to its release, Ford invested in an advertising campaign, marketing Edsels as the cars of the future. While 1958 Edsels introduced multiple advanced featu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ford Motor Company
Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the List of Ford vehicles, Ford brand, and luxury cars under its Lincoln Motor Company, Lincoln brand. The company is listed on the New York Stock Exchange under the single-letter ticker symbol F and is controlled by the Ford family (Michigan), Ford family. They have minority ownership but a plurality of the voting power. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. By 1914, these methods were known around the world as Fordism. Ford's former British subsidiaries Jaguar Cars, Jaguar and Land Rover, acquired in 1989 and 2000, r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The $64,000 Question
''The $64,000 Question'' is an American game show broadcast in primetime on CBS-TV from 1955 to 1958, which became embroiled in the 1950s quiz show scandals. Contestants answered general knowledge questions, earning money which doubled as the questions became more difficult. The final question had a top prize of $64,000 (), hence the "$64,000 Question" in the show's title. ''The $64,000 Challenge'' (1956–1958) was its spin-off show, where contestants played against winners of at least $8,000 on ''The $64,000 Question''. Origins ''The $64,000 Question'' was largely inspired by the earlier CBS and NBC radio program '' Take It or Leave It'', which ran on CBS radio from 1940 to 1947, and then on NBC radio from 1947 to 1952. After 1950, the radio show was renamed ''The $64 Question''. The format of the show remained largely the same through its 12-year run; a contestant was asked a series of progressively more difficult questions which began at $1 and ended at a top prize of $6 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quiz Show
A game show (or gameshow) is a genre of broadcast viewing entertainment where contestants compete in a game for rewards. The shows are typically directed by a host, who explains the rules of the program as well as commentating and narrating where necessary. The history of the game shows dates back to the late 1930s when both radio and television game shows were broadcast. The genre became popular in the United States in the 1950s, becoming a regular feature of daytime television. On most game shows, contestants answer questions or solve puzzles, and win prizes such as cash, trips and goods and services. History 1930s–1950s Game shows began to appear on radio and television in the late 1930s. The first television game show, ''Spelling Bee'', as well as the first radio game show, '' Information Please'', were both broadcast in 1938; the first major success in the game show genre was '' Dr. I.Q.'', a radio quiz show that began in 1939. ''Truth or Consequences'' was the fir ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Revlon
Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, perfume, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo. On June 16, 2022, Revlon filed for Chapter 11 bankruptcy. It was emerged from bankruptcy on May 2, 2023. History Founding and Charles Revson control (1932–1975) Revlon was founded in New York City on March 1, 1932, in the midst of the Great Depression, by Jewish American brothers Charles Revson and Joseph Revson along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name. The three men started with one single product, a new type of nail enamel and pooled their resources to develop a unique man ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soap Opera
A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term ''soap opera'' originated from radio dramas originally being sponsored by soap manufacturers.Bowles, p. 118. The term was preceded by ''horse opera'', a derogatory term for low-budget Western (genre), Westerns. According to some dictionaries, for something to be adequately described as a soap opera, it need not be long-running; but some authors define the word in a way that excludes short-running serial dramas from their definition. BBC Radio's ''The Archers'', first Broadcasting, broadcast in 1950, is the world's longest-running soap opera. The longest-running television soap opera is ''Coronation Street'', which was first broadcast on ITV (TV network), ITV in 1960. According to Albert Moran, one of the defining features that make a television program a soap ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles and Duracell to Kellogg's and Berkshire Hathaway, respectively, its product portfolio also included food, snacks, beverages, and batteries. P&G is incorporated in Ohio. In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's chairman and CEO until October 2015, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
As The World Turns
''As the World Turns'' (often abbreviated as ''ATWT'') is an American television soap opera that aired on CBS for 54 years from April 2, 1956, to September 17, 2010. Irna Phillips created ''As the World Turns'' as a sister show to her other soap opera ''Guiding Light''. With 13,763 hours of cumulative narrative, ''As the World Turns'' has the longest total running time of any television show. In terms of continuous run of production, ''As the World Turns'' at 54 years holds the fourth-longest run of any daytime network soap opera on American television, surpassed only by ''General Hospital'', ''Guiding Light'', and ''Days of Our Lives''. ''As the World Turns'' was produced for its first 43 years in Manhattan and in Brooklyn from 2000 until 2010. Set in the fictional town of Oakdale, Illinois, the show debuted on April 2, 1956, at 1:30 p.m. Eastern Time Zone, EST, airing as a 30-minute serial. Prior to that date, all serials had been 15 minutes in length. ''As the World Tur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
