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Bibliography Of Advertising
This is a bibliography of advertising. General *Bhatia, Tej K. 2007. Advertising and marketing in rural India. Macmillan India. * Bhatia, Tej K. 2000. ''Advertising in Rural India: Language, Marketing Communication, and Consumerism''. Institute for the Study of Languages and Cultures of Asia and Africa. Tokyo University of Foreign Studies. Tokyo Press: Japan. * Arthur Richards, Kent US (2008) Teacher, Pirate, renaissance man * Clark, Eric, "The Want Makers", Viking, 1988. * Cook, Guy (2001 2nd edition) "The Discourse of Advertising", London: Routledge, * Graydon, Shari (2003) "Made You Look - How Advertising Works and Why You Should Know", Toronto: Annick Press, * Johnson, J. Douglas, "Advertising Today", Chicago: Science Research Associates, 1978. * * Kleppner, Otto, "Advertising Procedure", Englewood Cliffs, N.J., Prentice-Hall, 1966. * Kotabe, Masaki and Kristiaan Helsen, ''Global Marketing Management, 3rd Edition'', John Wiley & Sopns, Inc, publishers, Copyright 2004, * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Richard Laermer
Richard Laermer (born September 16, 1961, in Queens, New York) is the author of eight books and CEO of RLM Public Relations, a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California. Laermer's book, ''Full Frontal PR'' has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on public relations, marketing effectiveness, marketing strategy, consumerism, political strategy, advertising and " no comment." Laermer's ''Native's Guide to New York'' was listed as a "top three NYC travel guide" by The Guardian in 2005. On November 8, 2007, Laermer was inducted into the ''PR News'' Hall of Fame. Bibliography 2011: Trendspotting for the Next Decade(2008; McGraw-Hill) Punk Marketing: Get Off Your Ass and Join the Revolution co-authored with Mark Simmons (author) (2007; HarperCollins HarperCollins Publishers LLC is a British–American publishing company that i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vance Packard
Vance Oakley Packard (May 22, 1914 – December 12, 1996) was an American journalist and social critic. He was the author of several books, including ''The Hidden Persuaders'' and '' The Naked Society''. He was a critic of consumerism. Early life Vance Packard was born on May 22, 1914, in Granville Summit, Pennsylvania, to Philip J. Packard and Mabel Case Packard. Between 1920 and 1932, he attended local public schools in State College, Pennsylvania, where his father managed a dairy farm owned by the Pennsylvania State College (later Penn State University). He identified himself as a "farm boy" throughout his life, although he moved to State College and in later life lived in affluent areas. In 1932, he entered Pennsylvania State University, where he earned a B.A. degree, majoring in English. He graduated in 1936, and worked briefly for the local newspaper, the '' Centre Daily Times''. He earned his master's degree at the Columbia University Graduate School of Journalism in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of California Press
The University of California Press, otherwise known as UC Press, is a publishing house associated with the University of California that engages in academic publishing. It was founded in 1893 to publish scholarly and scientific works by faculty of the University of California, established 25 years earlier in 1868. As the publishing arm of the University of California system, the press publishes over 250 new books and almost four dozen multi-issue journals annually, in the humanities, social sciences, and natural sciences, and maintains approximately 4,000 book titles in print. It is also the digital publisher of Collabra and Luminos open access (OA) initiatives. The press has its administrative office in downtown Oakland, California, an editorial branch office in Los Angeles, and a sales office in New York City, New York, and distributes through marketing offices in Great Britain, Asia, Australia, and Latin America. A Board consisting of senior officers of the University of Cali ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Taking Aim At The Brand Bullies
{{disambiguation ...
Taking or The Taking may refer to: * Theft, illicit taking * The acquisition of land under eminent domain * Take (hunting) or taking, an action that adversely affects a species * Kidnapping of persons Arts and entertainment * ''The Taking'', a 2003 novel by J. D. Landis * ''The Taking'' (novel), a 2004 novel by Dean Koontz * ''The Taking'', a 2004 short film directed by Matt Eskandari * ''The Taking'' (album), a 2011 studio album by Loaded * "The Taking", a 2012 episode of the Canadian television series '' The Listener'' * ''The Taking'', a 2021 documentary film written and directed by Alexandre O. Philippe See also * Take (other) * Taken (other) * Took (other) Took may refer to: * Took (surname) * '' Took'', the seventh episode of the fifth season of the HBO original series, ''The Wire ''The Wire'' is an American Crime fiction, crime Drama (film and television), drama television series created an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Political Education For Everyday Life
Politics () is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of status or resources. The branch of social science that studies politics and government is referred to as political science. Politics may be used positively in the context of a "political solution" which is compromising and non-violent, or descriptively as "the art or science of government", but the word often also carries a negative connotation.. The concept has been defined in various ways, and different approaches have fundamentally differing views on whether it should be used extensively or in a limited way, empirically or normatively, and on whether conflict or co-operation is more essential to it. A variety of methods are deployed in politics, which include promoting one's own political views among people, negotiation with other political subjects, making laws, and exercising internal and external forc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
