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Bandwagon Fan
Fan loyalty is the loyalty felt and expressed by a fan towards the object of their fanaticism. Fan Loyalty is often used in the context of sports and the support of a specific team or institution. Fan loyalties can range from a passive support to radical allegiance and expressions of loyalty can take shape in many forms and be displayed across varying platforms. Fan loyalty can be threatened by team actions. The loyalties of sports fans in particular have been studied by psychologists, who have determined several factors that help to create such loyalties. Underpinning psychology Given the extensive costs involved in managing and operating a professional team sport, it is beneficial for sports marketers to be conscious of the elements that establish a strong brand and the effect they have on fan loyalty, so they can best cater to their current fans while acquiring new ones. This is because fans and spectators are considered key stakeholders of professional sports organisations. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fan (person)
A fan or fanatic, sometimes also termed an aficionado or enthusiast, is a person who exhibits strong interest or admiration for something or somebody, such as a celebrity, a sport, a sports team, a genre, a politician, a book, a movie, a video game or an entertainer. Collectively, the fans of a particular object or person constitute its fanbase or fandom. They may show their enthusiasm in a variety of ways, such as by promoting the object of their interest, being members of a related fan club, holding or participating in fan conventions or writing fan mail. They may also engage in creative activities (" fan labor") such as creating fanzines, writing fan fiction, making memes, drawing fan art, or developing fan games. Some excessively avid fans are called "stans." Etymology Merriam-Webster, the Oxford dictionary and other sources define "fan" as a shortened version of the word '' fanatic''. ''Fanatic'' itself, introduced into English around 1550, means "marked by excess ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Colorado Rockies
The Colorado Rockies are an American professional baseball team based in Denver. The Rockies compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Division. The team plays its home baseball games at Coors Field, which is located in the LoDo, Denver, Lower Downtown area of Denver. The club is owned by the Monfort brothers. The Rockies began as an 1993 Major League Baseball expansion, expansion team for the 1993 Major League Baseball season, 1993 season and played their home games for their first two seasons at Mile High Stadium. Since 1995 Colorado Rockies season, 1995, they have played at Coors Field, which has earned a reputation as a hitter's park, as demonstrated by the 1995 team that had four players (Dante Bichette, Vinny Castilla, Andrés Galarraga, and Larry Walker) each hit for 30 home runs; they were nicknamed the "Blake Street Bombers." The Rockies have qualified for the Major League B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongst virtual communities and Network virtualization, networks. Common features include: * Online platforms enable users to create and share content and participate in social networking. * User-generated content—such as text posts or comments, digital photos or videos, and data generated through online interactions. * Service-specific profiles that are designed and maintained by the List of social networking services, social media organization. * Social media helps the development of online social networks by connecting a User profile, user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests platforms enable communal activity. Social media enhances and extends human networks. Users access so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Influence
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience (human behavior), obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence. #Compliance (psychology), Compliance is when people appear to agree with others but actually keep their dissenting opinions private. #Identification (psychology), Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity. #Internalisation (sociology), Internalization is when people accept a belief or behavior and agree both publicly and privately. Morton Deu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Celebrity Fandom
Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals. A person may attain celebrity status by having great wealth, participation in sports or the entertainment industry, their position as a political figure, or even their connection to another celebrity. 'Celebrity' usually implies a favorable public image, as opposed to the neutrals 'famous' or 'notable', or the negatives 'infamous' and 'notorious'. History In his 2020 book ''Dead Famous: An Unexpected History Of Celebrity'', British historian Greg Jenner uses the definition: Although his book is subtitled "from Bronze Age to Silver Screen", and despite the fact that "Until very recently, sociologists argued that ''celebrity'' was invented just over 100 years ago, in the flickering glimmer of early Hollywood" and the suggestion that some medieval saints might qualify, Jenner asserts that the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fandom
A fandom is a subculture composed of Fan (person), fans characterized by a feeling of camaraderie with others who share a common interest. Fans typically are interested in even minor details of the objects of their fandom and spend a significant portion of their time and energy involved with their interest, often as a part of a social network with particular practices, differentiating fandom-affiliated people from those with only a casual interest. A fandom can grow around any area of human interest or activity. The subject of fan interest can be narrowly defined, focused on something like a Media franchise, franchise or an individual celebrity, or encompassing entire hobby, hobbies, genres or fashions. While it is now used to apply to groups of people fascinated with any subject, the term has its roots in those with an Sports fandom, enthusiastic appreciation for sports. Merriam-Webster's dictionary traces the usage of the term back as far as 1903. Many fandoms are overlapped. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Loyalty Card
A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. Single-company vs. coalition programs Loyalty programs may be either: * Single-brand programs, which may be for all stores owned by a company, such as Target, or branded stores which may be corporate-owned and franchised to independent business owners, such as McDonalds. *Single-corporation programs, such as the joint Gap Inc. program, work at the stores and digital channels of Gap, Banana Republic, Old Navy, and Athleta, which are all owned by Gap Inc. *Coalition loyalty programs, provide benefits to customers of multiple otherwise-unrelated businesses. Examples include Rakuten Rewards which, in the U.S. offers cashback at more than 3,500 stores and Air Miles which awards points for purchases from multiple merchants in each market it serves (Canada, The Netherlands, Bahrain, Qata ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychographics
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words "psychological" and "demographics" Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS). Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Psychographic segmentation is a technique for grouping populations into sub-groups according to similar psychological variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, prediction, and social research in general. Psychographic attributes can be contrasted with demographic variables (such as age and gender), behavioral variables (such as purchase data or usage rate), and organizational descriptors (sometimes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Relationship Management
Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance customer satisfaction, and drive sustainable growth. CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many services come with a softphone), email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to better cater to their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nashville Predators
The Nashville Predators (colloquially referred to as the Preds) are a professional ice hockey team based in Nashville, Tennessee. The Predators compete in the National Hockey League (NHL) as a member of the Central Division (NHL), Central Division in the Western Conference (NHL), Western Conference. The team has played its home games at Bridgestone Arena since 1998. Their television broadcasting rights are held by Bally Sports South, and the Nashville Predators Radio Network flagship station is WPRT-FM. The Predators are currently affiliated with two minor league teams: the Milwaukee Admirals of the American Hockey League (AHL), and the Atlanta Gladiators of the ECHL. The club was founded in 1997, when the NHL granted an expansion franchise to Craig Leipold, with the team beginning play in the 1998–99 NHL season, 1998–99 season. After five seasons, the Predators qualified for their first Stanley Cup playoffs during the 2003–04 NHL season, 2003–04 season. In 2008, ownership ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Hockey League
The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Canada and is considered the premier professional ice hockey league in the world. The Stanley Cup, the oldest professional sports trophy in North America, is awarded annually to the Stanley Cup playoffs, league playoff champion at the end of each season. The International Ice Hockey Federation (IIHF) views the Stanley Cup as one of the "most important championships available to the sport". The NHL is headquartered in Midtown Manhattan. The National Hockey League was organized at the Windsor Hotel (Montreal), Windsor Hotel in Montreal on November 26, 1917, after the suspension of operations of its predecessor organization, the National Hockey Association (NHA), which had been founded in 1909 at Renfrew, Ontario. The NHL immediately took the NHA ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Football League
The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major professional sports leagues in the United States and Canada and the highest professional level of American football in the world. Each NFL season begins annually with a NFL preseason, three-week preseason in August, followed by the NFL regular season, 18-week regular season, which runs from early September to early January, with each team playing 17 games and having one Bye (sports), bye week. Following the conclusion of the regular season, seven teams from each conference, including the four division winners and three Wild card (sports), wild card teams, advance to the NFL playoffs, playoffs, a single-elimination tournament, which culminates in the Super Bowl, played in early February ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
